Keep Your Marketing Simple - Marketing Consultant Brisbane

What is Viral Marketing - Ep 5 / 7 - If you want viral marketing, Be Brave and do it anyway

For more episodes: http://bit.ly/2YD56VM 

To do viral marketing, getting the first video out is all good, but I think it's accepting the fear is there and doing it anyway. 

I work with a financial planner who is a rock star. She basically, absolutely terrified, has started to do this.  She has committed to doing videos to create viral marketing.

I don't see the terrified as weakness, either. I don't see it like that. Because some people think I'm too scared to do it, and then they put themselves down. 

It's incredibly strong, to have that fear and then to step into it and do it anyway.

If you want to create viral videos, it’s important to accept your fear and do it anyway.

Learn more about Paul Finn at www.staunch.digital

Learn more about Olivia Solomons at https://videomyjob.com/

#seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #viralmarketing #successonline #contentmarketing #blogging #marketingtips #branding #business 

What is Viral Marketing - Ep 4 / 7 - Lift your game to achieve viral marketing

For more episodes: http://bit.ly/2YD56VM 

As soon as you say video and camera, people just, lock up. It's crazy. They freeze and there is no reason to.

When I was first trying to land clients and I’d say we can do this video strategy, across multiple platforms, we're going to work out this process to go viral. 

My first thought was that people would jump all over this because it was viral marketing. And I thought viral marketing was awesome. 

But then, the little tiny thing of getting in front of the camera was the biggest problem and was stopping me from achieving viral marketing. 

The camera was the thing that got in my way. 

So then I was after that my whole strategy was to just challenge people. 

I’d say to people, if you want me to work for you and create viral marketing for your business, you've got until the end of the week... Get your phone out. Take a video and upload it to social media. Until you've done that. I can't help you.

Learn more about Paul Finn at www.staunch.digital

Learn more about Olivia Solomons at https://videomyjob.com/

#seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #viralmarketing #successonline #contentmarketing #blogging #marketingtips #branding #business 

What is Viral Marketing - Ep 3 / 7 - Create content Every Day will help make a viral video 

For more episodes: http://bit.ly/2YD56VM 

To create viral content, to create content that people want to share, the process is making videos every day.  Your goal when creating viral content is to start engaging with your audience, monitoring the results, looking at the feedback and looking at what people are reacting to. 

This is the most important step.  To create viral content you need to know what works and what doesn’t.  There will be some content that people react to more to and other content that people don’t.

To create viral content you need to create a lot of content, then you stop doing what doesn’t work and do more of the content that does work. 

The thing is though, as you start to create more popular content, you need to continue to experiment.  Even if you're going in a direction that is working better, you still need to think about other ideas. Viral marketing will come from trying something new.

To create viral content, you don't want to remove creativity just because you found one thing that works.

Learn more about Paul Finn at www.staunch.digital

Learn more about Olivia Solomons at https://videomyjob.com/

#seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #viralmarketing #successonline #contentmarketing #blogging #marketingtips #branding #business 

What is Viral Marketing - Ep 2 / 7 - It’s not about Millions of Views to achieve viral marketing

For more episodes: http://bit.ly/2YD56VM 

A lot of people think that viral marketing is: I put something on YouTube and Facebook and it blows up overnight. Where you get millions of views or millions of shares.  Normally, the media talks about viral marketing based on the number of shares or views and focus on the level of fame that comes with it. 

The number of views and shares is only one part of what viral marketing is. This is at the extreme of what viral marketing is.

If you bring it right back down to its absolute core, viral marketing is about sharing one idea with one person.  To do viral marketing, you need to be thinking in terms of, you're going to reach that person and get them to share it with a friend or talk about it.

Learn more about Paul Finn at www.staunch.digital

Learn more about Olivia Solomons at https://videomyjob.com/

#seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #viralmarketing #successonline #contentmarketing #blogging #marketingtips #branding #business 

What is viral marketing - ep 1 / 7 - viral marketing is about becoming part of someone’s thinking

For more episodes: http://bit.ly/2YD56VM 

Viral marketing is when you make it to the dinner table and someone has a conversation about you.

So you've gone past social media, past digital, past a magazine, past everything and moved into what I call viral marketing.

You now become part of a conversation at the table and you're operating inside someone's psyche.  This is what makes viral marketing so powerful.

Most people are familiar with Gary Vee, he is a viral marketing genius. So I had a dream where Gary Vee was talking to me about marketing. And when I woke up, I was like, wow... He's managed to get inside my dream.  That’s a great example of viral marketing.

Learn more about Paul Finn at www.staunch.digital

Learn more about Olivia Solomons at https://videomyjob.com/

#seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #viralmarketing #successonline #contentmarketing #blogging #marketingtips #branding #business 

STANCH DIGITAL presents:

What is content marketing - Episode 7/7 - influence the buying cycle

For more episodes - http://bit.ly/2IRo7Py 

What's the cost-benefit of doing a content marketing strategy instead of going to Google AdWords and paying them to put me at number one?

The answer is simple. Google advertising is a great strategy.  You can make the economics work. But you're only talking to 10% of the audience. What about the other 90%? 

Content marketing is about going after a much bigger pool.

What happens the day you stop your Google advertising? You fall off the front page. 

So when you start doing a content strategy, a couple of things happen. 

First of all, you end up with a catalogue of videos and create digital assets. Money follows assets, which in this case is all your videos,  text and all the audio.

Because your content marketing is uploading to all the different social media channels, Facebook, Instagram, Youtube, etc. You start building all of those digital assets, as well. 

So you start getting followers and building good relationships with people. So they become part of your assets as well. 

But even better than that, you start to influence the buying cycle. Because you are building relationships with people, you decrease the length of time that people are in the buying cycle. 

According to Chris Voss, people are six times more likely to do business with you, if they like you. So by putting a lot of content out there and building followers, and engaging your audience, you influence the buying cycle just from doing that. 

Content marketing is powerful.  It's not about choosing advertising or content marketing, it's about doing both.

Join Paul Finn and Mark Schofield as they discuss content marketing.

#seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #success #successonline #contentmarketing #blogging #marketingtips #branding #business 

STAUNCH DIGITAL presents:

What is content marketing - Episode 6/7 - demonstrate how you understand your customer through content marketing

For more episodes - http://bit.ly/2IRo7Py 

One of the big insights that I have had over the last five years is that people have an innate desire to be heard and understood. 

This is a great concept to apply to content marketing.

Once someone feels heard and understood, there's something that happens in their brain and they feel really, really good.

And so with content marketing, what I do is, through my communications, make someone feel heard and understood. 

So when they watch a video or consume content marketing, or receive that message, they have a reaction of wow, these guys get it. Like, they get me. It's like a breath of fresh air. 

In content marketing, they're not speaking to me directly and I'm listening to make them feel heard and understood. I'm using content marketing and I'm communicating in a way that demonstrates to them that they've been heard and understood.

Join Paul Finn and Mark Schofield as they discuss content marketing.

#seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #success #successonline #contentmarketing #blogging #marketingtips #branding #business 

STAUNCH DIGITAL presents:

What is content marketing - Episode 5/7 - three stages of content marketing

For more episodes - http://bit.ly/2IRo7Py 

Content marketing can be overwhelming, there are many steps. My job is to make content marketing easy.

In content marketing, there are three major steps that I've identified. 

1. Filming/editing, 

2. Repurposing, 

3. Distribution. 

I allow my clients to handle as much of that as they want or as little as they want. 

When working with different clients, it's important to understand that everyone's different. Everyone has different skills. 

Every business works a little different and a lot of factors that come in... budgets, etc. This impacts how I do content marketing with someone.

So depending on what you want to do, depending on how hands-on you want to be or how hands off you want to be, I facilitate around you. 

So some businesses want full bells and whistles, high-end production, film crews, etc. Great. We can organize all of that for you. 

For other people, entrepreneurs and things like that, they might want me to just do the distribution or simply tell them what to do.

Join Paul Finn and Mark Schofield as they discuss content marketing.

#seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #success #successonline #contentmarketing #blogging #marketingtips #branding #business 

STAUNCH DIGITAL presents:

What is content marketing - Episode 4/7 - why distribute marketing through multiple channels

For more episodes - http://bit.ly/2IRo7Py 

The main reason to distribute my content marketing widely, across multiple platforms, is to have a conversation with Google. 

In content marketing, every single time I upload a piece of content, and when I say a piece of content, that could be a video, or an image, or a blog, or an audio file or something like that... every single time I do that, I send a signal to Google. 

For me, all of my content is around the concept of business growth. And I create multiple pieces of content all about business growth. 

And I distributing that very widely across the internet every day, for the next two to three years.

And what that's going to do, anyone who starts searching for business growth will find me through one of those avenues. 

Join Paul Finn and Mark Schofield as they discuss content marketing.

#seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #success #successonline #contentmarketing #blogging #marketingtips #branding #business 

STAUNCH DIGITAL presents:

What is content marketing - Episode 3/7 - You can do it yourself

For more episodes - http://bit.ly/2IRo7Py 

When a business has been growing and wants to create a greater audience through content marketing, the advice I give them is simple. 

I'm very honest when I explain that you actually have everything you need in your pocket right now to do all of your content marketing.

Which is a phone.

You don't actually need to hire a marketing consultant to do content marketing, that's just the straight up truth. 

You can pick up your phone, you can cut a video and you can upload that to Facebook or any social media platform.

And if you create content every day, you will generate results. 

The problem for people is that they have issues with being on camera. For example: What do I say? How do I do it? All of those sorts of things. 

That's when I come in. I help people be better at being themselves.

In content marketing, the more you that you are... The more powerful your video is going to be.

Join Paul Finn and Mark Schofield as they discuss content marketing.

#seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #success #successonline #contentmarketing #blogging #marketingtips #branding #business