STAUNCH presents: The way of the Rock Star - Episode 12/14 - MAKE IT A SERIES CAMPAIGN

When posting on Social Media, instead of making one post, make it a series.  It’s powerful, it shows people that there is more to it, and if they like it, it encourages them to consume more of your content.

Join Mary Henderson and Paul Finn as they discuss our favourite strategy for smashing Social Media.

For the full episode and others: http://bit.ly/TheWayOfTheRockStar 

#entreprenuermindset #personalbranding #marketing #rockstar #attitude  

STAUNCH presents - Tickle Google's G Spot with Monte Huebsch - Episode 12 of 13 - The best videos are unscripted

When the camera is put on someone, they often experience self-doubt.  But the best way to produce an awesome video is to just be yourself.  If you are an expert in your field, all you need to do is be yourself.

For more episodes: http://bit.ly/googlesgspot 

For more info about Monte - www.content2convert.com.au 

STAUNCH presents: The way of the Rock Star - Episode 11/14 - STUDY VS EXPERIENCE

Reading to gain knowledge is one thing, but there is nothing like actually doing it.  There are experiences that you have that will never be captured in a book or explained by a mentor.  Some things can only be learned by experience and respectable knowledge is earned when you do it for 10 or 20 years.

Join Mary Henderson and Paul Finn as they discuss the value of real world experience.

For the full episode: http://bit.ly/TheWayOfTheRockStar 

#entreprenuermindset #personalbranding #marketing #rockstar #attitude  

STAUNCH presents - Tickle Google's G Spot with Monte Huebsch - Episode 11 of 13 - Content guidelines for Google

You don’t need to produce the best video ever.  In fact, the best videos are unscripted and don’t look corporate.  This is why so many people have been successful at producing marketing campaigns with the camera on their phones.  Keep it simple, keep uploading.

For more episodes: http://bit.ly/googlesgspot 

For more info about Monte - www.content2convert.com.au 

STAUNCH presents: The way of the Rock Star - Episode 10/14 - HIT THEM IN THE HEART

Don't educate people in the traditional sense, instead provide frameworks that lead to transformation. Lead through transformative content, which creates raving fans natural. Nurture emotional connection as this makes you more believable and trustable. These are the outcomes of an approach to coaching and consulting which offer clients the best possible experiences.

Join Mary Henderson and Paul Finn as they discuss our approaches to helping people achieve their goals.

For the full episode: http://bit.ly/TheWayOfTheRockStar 

#entreprenuermindset #personalbranding #marketing #rockstar #attitude  

STAUNCH presents - Tickle Google's G Spot with Monte Huebsch - Episode 10 of 13 - the rise of Googles Machine Learning

Google’s AI is constantly learning.  While it doesn’t always get it right, at some point it will.  We are moving into very interesting times where humans and AI co-exist.  This episode discusses some of the pros and cons of AI.

For more episodes: http://bit.ly/googlesgspot 

For more info about Monte - www.content2convert.com.au 

STAUNCH presents: The way of the Rock Star - Episode 9/14 - HOW TO FLIP YOUR STRATEGY

In the digital world, what you're buying his headspace. You're buying somebody to stop and listen, that's it, you're buying attention. That's what the digital game is, your business has to find a way to buy attention. So when you buy attention, it means that you have to give something that's going to be more than another lead magnet. You need to give something before you ask for anything, and if they see the value in it, they will take notice of you.

Join Mary Henderson and Paul Finn as they explore ways to engage your listeners.

For the full episode: http://bit.ly/TheWayOfTheRockStar 

#entreprenuermindset #personalbranding #marketing #rockstar #attitude  

STAUNCH presents - Tickle Google's G Spot with Monte Huebsch - Episode 9 of 13 - What on earth is a Google algorithm

An algorithm is a fancy for formula.  It is Google’s AI, which it uses to determine which websites will make it to the top of the first page.  Google is constantly reviewing and adjusting this formula, but ultimately it comes back to their Expert, Authority and Trust framework.

For more episodes: http://bit.ly/googlesgspot 

For more info about Monte - www.content2convert.com.au

STAUNCH presents: The way of the Rock Star - Episode 8/14  - BOTTOM-UP VS TOP-DOWN

All those lead magnets, throw them in the bin.  Don’t waste your time, no one reads them.  A top-down strategy is when you focus only on getting the sale, it doesn’t build long-term relationships.  Bottom-up is a long-term strategy that focuses on reaching as many people as possible, and working with them as they rise to the top.

Join Mary Henderson and Paul Finn as they discuss a strategy which is based on how most corporations work.

For the full episode: http://bit.ly/TheWayOfTheRockStar 

#entreprenuermindset #personalbranding #marketing #rockstar #attitude

STAUNCH presents - Tickle Google's G Spot with Monte Huebsch - Episode 8 of 13 - Google wants campaign series

Instead of making one big, epic piece of content… break it into smaller, bite size pieces.  Then drip feed that out over a longer period of time.  Think of Game of Thrones which has seasons and episodes.  Don’t try to make a blockbuster video, try to make a series with many episodes.

Google's Guidelines: https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf 

For more episodes: http://bit.ly/googlesgspot 

For more info about Monte - www.content2convert.com.au