STAUNCH presents: The way of the Rock Star - Episode 8/14  - BOTTOM-UP VS TOP-DOWN

All those lead magnets, throw them in the bin.  Don’t waste your time, no one reads them.  A top-down strategy is when you focus only on getting the sale, it doesn’t build long-term relationships.  Bottom-up is a long-term strategy that focuses on reaching as many people as possible, and working with them as they rise to the top.

Join Mary Henderson and Paul Finn as they discuss a strategy which is based on how most corporations work.

For the full episode: http://bit.ly/TheWayOfTheRockStar 

#entreprenuermindset #personalbranding #marketing #rockstar #attitude