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What is content marketing - Episode 7/7 - influence the buying cycle
STANCH DIGITAL presents:
What is content marketing - Episode 7/7 - influence the buying cycle
For more episodes - http://bit.ly/2IRo7Py
What's the cost-benefit of doing a content marketing strategy instead of going to Google AdWords and paying them to put me at number one?
The answer is simple. Google advertising is a great strategy. You can make the economics work. But you're only talking to 10% of the audience. What about the other 90%?
Content marketing is about going after a much bigger pool.
What happens the day you stop your Google advertising? You fall off the front page.
So when you start doing a content strategy, a couple of things happen.
First of all, you end up with a catalogue of videos and create digital assets. Money follows assets, which in this case is all your videos, text and all the audio.
Because your content marketing is uploading to all the different social media channels, Facebook, Instagram, Youtube, etc. You start building all of those digital assets, as well.
So you start getting followers and building good relationships with people. So they become part of your assets as well.
But even better than that, you start to influence the buying cycle. Because you are building relationships with people, you decrease the length of time that people are in the buying cycle.
According to Chris Voss, people are six times more likely to do business with you, if they like you. So by putting a lot of content out there and building followers, and engaging your audience, you influence the buying cycle just from doing that.
Content marketing is powerful. It's not about choosing advertising or content marketing, it's about doing both.
Join Paul Finn and Mark Schofield as they discuss content marketing.
#seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #success #successonline #contentmarketing #blogging #marketingtips #branding #business
View all episodes
By Paul FinnSTANCH DIGITAL presents:
What is content marketing - Episode 7/7 - influence the buying cycle
For more episodes - http://bit.ly/2IRo7Py
What's the cost-benefit of doing a content marketing strategy instead of going to Google AdWords and paying them to put me at number one?
The answer is simple. Google advertising is a great strategy. You can make the economics work. But you're only talking to 10% of the audience. What about the other 90%?
Content marketing is about going after a much bigger pool.
What happens the day you stop your Google advertising? You fall off the front page.
So when you start doing a content strategy, a couple of things happen.
First of all, you end up with a catalogue of videos and create digital assets. Money follows assets, which in this case is all your videos, text and all the audio.
Because your content marketing is uploading to all the different social media channels, Facebook, Instagram, Youtube, etc. You start building all of those digital assets, as well.
So you start getting followers and building good relationships with people. So they become part of your assets as well.
But even better than that, you start to influence the buying cycle. Because you are building relationships with people, you decrease the length of time that people are in the buying cycle.
According to Chris Voss, people are six times more likely to do business with you, if they like you. So by putting a lot of content out there and building followers, and engaging your audience, you influence the buying cycle just from doing that.
Content marketing is powerful. It's not about choosing advertising or content marketing, it's about doing both.
Join Paul Finn and Mark Schofield as they discuss content marketing.
#seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #entrepreneur #advertising #contentstrategy #content #googlemarketing #sem #smallbusiness #marketingstrategy #seotips #blogging #socialmediatips #digitalagency #organiccontent #onlinemarketing #success #successonline #contentmarketing #blogging #marketingtips #branding #business