What is Viral Marketing - Ep 4 / 7 - Lift your game to achieve viral marketing

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As soon as you say video and camera, people just, lock up. It's crazy. They freeze and there is no reason to.

When I was first trying to land clients and I’d say we can do this video strategy, across multiple platforms, we're going to work out this process to go viral. 

My first thought was that people would jump all over this because it was viral marketing. And I thought viral marketing was awesome. 

But then, the little tiny thing of getting in front of the camera was the biggest problem and was stopping me from achieving viral marketing. 

The camera was the thing that got in my way. 

So then I was after that my whole strategy was to just challenge people. 

I’d say to people, if you want me to work for you and create viral marketing for your business, you've got until the end of the week... Get your phone out. Take a video and upload it to social media. Until you've done that. I can't help you.

Learn more about Paul Finn at www.staunch.digital

Learn more about Olivia Solomons at https://videomyjob.com/

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