Strategic Content Workshop - Content to strategically cut through - Cut Through is an Emotional Angle

The objective of your content is to connect with your audience.  Without an emotional connection, your content will be dismissed.

To create strategic content that connects with your audience on an emotional level, the question becomes how to tell that story.

The way I create strategic content that connects on an emotional level is to find someone who champions that story. They become a brand champion.

The first step in strategic content is to identify the emotion you want to use to connect with your audience, then identify someone who champions that message.

https://staunch.digital/strategic-content-workshop-content-to-strategically-cut-through-with-paul-finn/

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