This episode is designed to assist you in the next step of executing your brand and all the challenging and scary things it brings with it! You’ve defined your brand character, developed your TOV (Tone of Voice), and next comes the messaging. But what does that really entail? Bringing the brand you’ve spent countless hours creating to life can give you an “OH $^!t” moment. But don’t worry. We have you covered and give you the tools you need so you can put your plan into action! If you haven’t already listened to our episodes on brand character and TOV, go download them NOW!

Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a brand that drives real business results? Grab your Brand Strategy Workbook at: https://forthright-people.com/brand-strategy

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK

https://www.facebook.com/forthrightpeople.marketingagency

INSTAGRAM

https://www.instagram.com/forthrightpeople/

LINKEDIN

https://www.linkedin.com/company/forthright-people/

WORKSHEETS

https://www.forthright-people.com/resources

VIRTUAL CONSULTANCY

https://www.forthright-people.com/shop

When hiring new team members, it’s important to consider their skills and what they can bring to the table individually. But, don’t forget how crucial it is that they fit in with the team as a whole.   In this Quick Hit, we welcome Tim Parkin, President of Parkin Consulting, to share his expertise and shine the light on how best to build a strong team. Catch the full episode here.

In this episode, we welcome Scott Mautz, Founder of Profound Performance and popular Author, Keynote Speaker, and our prior Business Coach! Oftentimes, we think we need to be the named leader in order to lead. This is far from the truth! Being a part of a team comes with many perspectives and having a strong influence over the team drives leadership. Join us as we dig into how to be a leader - even without the title.

Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a brand that drives real business results? Grab your Brand Strategy Workbook at: https://forthright-people.com/brand-strategy

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK

https://www.facebook.com/forthrightpeople.marketingagency

INSTAGRAM

https://www.instagram.com/forthrightpeople/

LINKEDIN

https://www.linkedin.com/company/forthright-people/

WORKSHEETS

https://www.forthright-people.com/resources

VIRTUAL CONSULTANCY

https://www.forthright-people.com/shop

If you’ve listened to us for any amount of time, you know how much we believe in building a strong brand and cultivating it from the ground up to carry your business to the heights you aim for. Steve Robinson, former CMO of Chick-fil-A, joined us to share his wisdom on how leading your business with brand can lead to success. You won’t want to miss the full episode here.

Thought leadership - when done right - can be a fantastic way to build your credibility and bring in new business. It also allows you to influence and shape the industry in ways that align with your POVs and offerings. But how exactly do you roll out thought leadership for yourself, your team, and your organization? We wanted you to learn from a brilliant mind in the space, so we welcomed on Joe Zappa, Founder and CEO of Sharp Pen Media. They offer C-level marketing strategy, content, and PR for adtech and martech companies.

Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a brand that drives real business results? Grab your Brand Strategy Workbook at: https://forthright-people.com/brand-strategy

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK

https://www.facebook.com/forthrightpeople.marketingagency

INSTAGRAM

https://www.instagram.com/forthrightpeople/

LINKEDIN

https://www.linkedin.com/company/forthright-people/

WORKSHEETS

https://www.forthright-people.com/resources

VIRTUAL CONSULTANCY

https://www.forthright-people.com/shop

Navigating the PR world can be a challenge - especially when your results fall short of your expectations. There are so many channels out there, from TV to social media influencers. In this Quick Hit, we highlight 2 myths we’ve seen over the years. The kind of PR we’re referring to here is “earned media,” something that gets you coverage without having to pay for it. Catch the original episode here.

There’s organic media and paid media. The latter can bring about muuuuuch bigger results in your marketing efforts - if you do it right. So, how do you get the most out of paid media? You’ll want to leverage influencer marketing, invest enough to break through and create an ecosystem, amplify content and placements across your channels, and know how the paid media KPIs impact business KPIs. You’ll also be faced with the decision of hiring an influencer marketing agency or going at it yourself, determining the most effective paid media platforms, and overcoming common mistakes with paid media. We wanted you to learn from a dynamic leader who knows all sides of paid media, so we welcomed on Amy Scalia. She’s an on-air host for Local 12, the Managing Editor of Cincinnati Refined, and started and runs the foundation PSNEVERGIVEUP with her husband.

Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a brand that drives real business results? Grab your Brand Strategy Workbook at: https://forthright-people.com/brand-strategy

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK

https://www.facebook.com/forthrightpeople.marketingagency

INSTAGRAM

https://www.instagram.com/forthrightpeople/

LINKEDIN

https://www.linkedin.com/company/forthright-people/

WORKSHEETS

https://www.forthright-people.com/resources

VIRTUAL CONSULTANCY

https://www.forthright-people.com/shop

We welcomed guest Mike DaRe, President of Smarts Agency, who - like us - knows the difference between telling a story and telling a compelling story that gets attention. That’s the story your audience longs to hear! Consumers can see straight through a story that is inauthentic and created for the sake of having an original origin, for example, versus a brand communicating from a place of knowing exactly who they’re talking to and what they want to hear. This Quick Hit gives you real-world questions and examples you can relate to. Catch the full episode here.

It’s that time of the year again…strategy planning! What worked for you this year? How do you want to position yourself next year? Guide successful strategy planning by asking what you want to be when you grow up, what needs to be true in order to achieve it, what success looks like, and whether your organization is inspired and motivated. Let’s knock the next year out of the park.

Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a brand that drives real business results? Grab your Brand Strategy Workbook at: https://forthright-people.com/brand-strategy

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK

https://www.facebook.com/forthrightpeople.marketingagency

INSTAGRAM

https://www.instagram.com/forthrightpeople/

LINKEDIN

https://www.linkedin.com/company/forthright-people/

WORKSHEETS

https://www.forthright-people.com/resources

VIRTUAL CONSULTANCY

https://www.forthright-people.com/shop

We have found ourselves in an environment where hiring can be challenging. Finding quality candidates can be even more difficult. Hiring is not an exact science by any means, but this Quick Hit gives you 2 strategic steps you can take to set your company up for success. Make sure to listen to the full episode here.