For this episode, we welcome special guest Andy Snyder, Brand Manager at Rhinegeist Brewery. He discusses brand as a key means for differentiation in a crowded category - in this case (pun intended), craft beer. Brand is THE starting place for any company to build the right emotionally-led foundation to connect with consumers. It’s those emotional connections that - when built authentically - drive consumers to choose you more often, indefinitely.

Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a brand that drives real business results? Grab your Brand Strategy Workbook at: https://forthright-people.com/brand-strategy

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK

https://www.facebook.com/forthrightpeople.marketingagency

INSTAGRAM

https://www.instagram.com/forthrightpeople/

LINKEDIN

https://www.linkedin.com/company/forthright-people/

WORKSHEETS

https://www.forthright-people.com/resources

VIRTUAL CONSULTANCY

https://www.forthright-people.com/shop

You need to know exactly what to look for when choosing the right agency for you and your business. With the ever-changing agency environment comes different expectations. In this Quick Hit, Scott Lucas from Sterling Brands joined us to discuss how the agency focus should be on problem-solving, not process-following. Catch the full episode here.

Impostor Syndrome is very real and very common. How do you combat it? It comes down to embracing the 80/20 rule, being brave enough to step outside the box, becoming a lifelong learner, and getting in front of managing change. We wanted you to learn from a true expert in the space, so we welcomed on Ryane LeCesne. She’s the Master Your Mindset Coach at Inspire Brand Consulting.

Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a brand that drives real business results? Grab your Brand Strategy Workbook at: https://forthright-people.com/brand-strategy

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK

https://www.facebook.com/forthrightpeople.marketingagency

INSTAGRAM

https://www.instagram.com/forthrightpeople/

LINKEDIN

https://www.linkedin.com/company/forthright-people/

WORKSHEETS

https://www.forthright-people.com/resources

VIRTUAL CONSULTANCY

https://www.forthright-people.com/shop

We talk a lot about creating a connection to your consumer, customer, or client. It’s a key element in creating Brand-Love. Consumer research can seem like a massive undertaking, but doing your due diligence by engaging your consumer in a unique fashion can deliver value and shape your business. In this Quick Hit, we share a couple key questions that lead to insightful consumer research. Make sure to check out the full episode here.

For this episode, we welcome special guest Steve Leder, Founder and Chief Creative Officer of Badge Design Studio. He discusses an important - and often controversial - topic in the marketing world: creative strategy. We often talk the importance of a brief because it gets everyone on the same page. It’s imperative the brief translates into a creative strategy the entire team can get on board with from the get-go to produce the desired result. We dive deep into how to combat the challengers like ego, clarity, and relationships that get in the way of this.

Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a brand that drives real business results? Grab your Brand Strategy Workbook at: https://forthright-people.com/brand-strategy

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK

https://www.facebook.com/forthrightpeople.marketingagency

INSTAGRAM

https://www.instagram.com/forthrightpeople/

LINKEDIN

https://www.linkedin.com/company/forthright-people/

WORKSHEETS

https://www.forthright-people.com/resources

VIRTUAL CONSULTANCY

https://www.forthright-people.com/shop

Creating the name of your business, brand, or product is one of the most stressful times for entrepreneurs. Launching your “baby” into the world is both exciting and anxiety-ridden, which also makes naming very emotional. This can unfortunately lead to poor decisions. In this Quick Hit, we give real-world examples and explain what to avoid. Make sure to catch all 4 points in the full episode here.

This week, we’re making the entire episode a Marketing Smarts Moment. We’re honored to welcome special guest Keltie Knight, the 3-Time Emmy Award-Winning TV Host and Creator of “Superfan.” Hear how to achieve your goals, keep trying and trying, develop your personal brand, and why women often focus on so much comparison. You’ll also hear the behind-the-scenes of Keltie’s new show “Superfan,” which airs Wednesday at 9pm on CBS, starting August 9th.

Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a brand that drives real business results? Grab your Brand Strategy Workbook at: https://forthright-people.com/brand-strategy

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK

https://www.facebook.com/forthrightpeople.marketingagency

INSTAGRAM

https://www.instagram.com/forthrightpeople/

LINKEDIN

https://www.linkedin.com/company/forthright-people/

WORKSHEETS

https://www.forthright-people.com/resources

VIRTUAL CONSULTANCY

https://www.forthright-people.com/shop

From the lack of willing employees to overpaying for warm bodies, it’s more important than ever to hold ourselves and our employees accountable. If we don’t, we compromise our culture - making it harder to bring in and retain quality talent. This Quick Hit gives you “In the Trenches” real-world examples to help you navigate this challenge. Catch the full episode here.

Have you thought about how you’re going to approach the later years of your career? It’s an area so many of us don’t have a roadmap for. Successful succession planning means defining the legacy you want to leave, firming up your business and brand to operate independently, putting your talent in a position to grow and prosper, and planning your exit strategy. We’re of course NOT financial advisors, so we welcomed on Nick Bour. He’s the Founder and CEO of Inspire Wealth, a financial company providing wealth building and retirement planning services to residents of Michigan, Ohio, and Massachusetts.

Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a brand that drives real business results? Grab your Brand Strategy Workbook at: https://forthright-people.com/brand-strategy

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK

https://www.facebook.com/forthrightpeople.marketingagency

INSTAGRAM

https://www.instagram.com/forthrightpeople/

LINKEDIN

https://www.linkedin.com/company/forthright-people/

WORKSHEETS

https://www.forthright-people.com/resources

VIRTUAL CONSULTANCY

https://www.forthright-people.com/shop

People often find themselves on a career path that leads directly to a management position, when they are perfectly happy in their current role as a doer. Not everyone is cut out to be a manager - and that’s okay. In this Quick Hit, we discuss how to carve out your own path to success without the trajectory to manager. Make sure to listen to the full episode here.