Do you need to have an in-person office to have a creative culture? We think not. In fact, we believe a hybrid work environment may just be the best way to stimulate creativity. Foster a creative culture in a hybrid work environment by creating channels and forums for ongoing creative downloads, soliciting creative insights and ideas, forming creativity pods, and realizing the creative process starts with management. Now, go create that culture that elicits creativity.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.facebook.com/forthrightpeople.marketingagency

INSTAGRAM

https://www.instagram.com/forthrightpeople/

LINKEDIN

https://www.linkedin.com/company/forthright-people/

WORKSHEETS

https://www.forthright-people.com/resources

VIRTUAL CONSULTANCY

https://www.forthright-people.com/shop

Effectively marketing to different cultures is part of our day-to-day. There’s always an opportunity to be more mindful of cultural nuances. To lead this discussion, we welcomed on a marketing to cultures expert, Doni Aldine, Founder of Culturs magazine and an expert in cross-cultural communications. This Quick Hit brings you the summary of our 4 points and an In-the-Trenches question. Make sure to listen to the full discussion here.

The Hero. The Caregiver. The Everyman. You might have heard of brand archetypes. But what actually are they? And how do you use them effectively? Brand archetypes emerge from a sound understanding of the brand, and most brands have more than one archetype. You can use them effectively by aligning on their use within your organization and investing in tools to bring them to life. It can be a difficult subject, but we came prepared with the examples and analogies you need to make your own brand archetypes come to life.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK

https://www.facebook.com/forthrightpeople.marketingagency

INSTAGRAM

https://www.instagram.com/forthrightpeople/

LINKEDIN

https://www.linkedin.com/company/forthright-people/

WORKSHEETS

https://www.forthright-people.com/resources

VIRTUAL CONSULTANCY

https://www.forthright-people.com/shop

Are you struggling to close customers/clients/consumers like you think you should be? Accomplishing this is rooted in branding and marketing. This Quick Hit will help you take your branding and marketing to the next level by giving you 2 of the 4 tactical approaches to do so. Make sure to get all 4 points in the full episode here.

The fundamentals of leadership remain the same, no matter your level. Lead at any level by believing you’re a leader, having a POV, having followers, and testing-and-learning your leadership practice. There are also some characteristics that can sometimes get in the way of us being the leaders we were meant to be. Find out what they are, and what to do about them.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK

https://www.facebook.com/forthrightpeople.marketingagency

INSTAGRAM

https://www.instagram.com/forthrightpeople/

LINKEDIN

https://www.linkedin.com/company/forthright-people/

WORKSHEETS

https://www.forthright-people.com/resources

VIRTUAL CONSULTANCY

https://www.forthright-people.com/shop

David Spray, Podcaster (Podcasting Stories) and Entrepreneur, joins us for this Quick Hit to discuss the latest marketing channel to emerge: business podcasting. Businesses are finding podcasting a more flexible and authentic format for translating their Brand Story in order to build culture internally or grow reputation and credibility externally. Listen to the full episode here.

Referrals. They build businesses. But how do you get them, over and over again? It comes down to creating specific KPIs for your referral funnel, creating a sense of urgency around the KPIs, providing tools for making the referral easy, and making all steps and connection points authentic to the target. We wanted you to learn from a true expert at creating effective referral funnels, so we welcomed on Dallas Travers. She’s the Founder of The Hive and Host of Coaches on a Mission.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK

https://www.facebook.com/forthrightpeople.marketingagency

INSTAGRAM

https://www.instagram.com/forthrightpeople/

LINKEDIN

https://www.linkedin.com/company/forthright-people/

WORKSHEETS

https://www.forthright-people.com/worksheets

VIRTUAL CONSULTANCY

https://www.forthright-people.com/shop

Have you ever been in a meeting where no one seems to have it all under control? Balls are dropped and details are missed? This is where the Project Manager (PM) comes into play. In this Quick Hit, we give you the first two tips on what makes a good PM. Make sure to catch the full episode here.

Writing is an endlessly useful skill in the business world. It can greatly help your ability to persuade, influence, and gain advocacy. Become a compelling writer by writing for your reader, finding your voice, focusing on structure, and proofreading. We wanted you to learn from the best of the best when it comes to business writing, so we welcomed on Scott Keyser. He’s The Writing Guy and the Author of Winner Takes All and Rhetorica.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK

https://www.facebook.com/forthrightpeople.marketingagency

INSTAGRAM

https://www.instagram.com/forthrightpeople/

LINKEDIN

https://www.linkedin.com/company/forthright-people/

WORKSHEETS

https://www.forthright-people.com/worksheets

VIRTUAL CONSULTANCY

https://www.forthright-people.com/shop

On this show and in our coaching, we talk A LOT about what it means to show up, build a presence, and make yourself memorable. This can be in person, on screen, or on video. We sometimes tend to focus too much on what other people think and forget to be our authentic, confident selves. In this Quick Hit, you’ll hear guest Keri Murphy of Inspired Living. Make sure to listen to the full episode here.