Strategic Counsel by ForthRight Business

There are many things that can distract even the very best leaders. Those include the lack of prioritization, leaning too far into empathy, the inability to give timely & direct feedback, and the desire to be liked over being respected. In these scenarios, it’s essential to maintain focus and strong strategic oversight. In this episode, we take our 40+ years of combined experience paired with the many leaders we have coached and contextualize what happens, why, and what to do about it.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

FACEBOOK

https://www.facebook.com/forthrightpeople.marketingagency

INSTAGRAM

https://www.instagram.com/forthrightpeople/

LINKEDIN

https://www.linkedin.com/company/forthright-people/

RESOURCES

https://www.forthright-people.com/resources

VIRTUAL CONSULTANCY

https://www.forthright-people.com/shop

Just when you think you’re settling into the new normal, something else changes on a macro scale. That’s the reality we’re living in. When you’re faced with so much uncertainty, leadership becomes even more important than usual. In this Quick Hit, you’ll hear from Gwen Hammes, Co-CEO of Cro Metrics. They’re the #1 experiment-led growth marketing agency. Listen to the full episode here

Today, we are going to do something a bit different. We’re doing an exposé of an intriguing new business that is for sure going to flip the creative & advertising world. What if instead of using ChatGPT for creative campaign ideas, you could source an AI resource full of marketing, advertising, and creative experts? It’s called Ad Legends, and today we have Founders Dave Metcalf, Steve Metcalf, and Founding Ambassador (and returning guest) Jimmy Smith on the show. Ad Legends is the world’s first fully-functional AI-powered advertising agency.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

FACEBOOK

https://www.facebook.com/forthrightpeople.marketingagency

INSTAGRAM

https://www.instagram.com/forthrightpeople/

LINKEDIN

https://www.linkedin.com/company/forthright-people/

RESOURCES

https://www.forthright-people.com/resources

VIRTUAL CONSULTANCY

https://www.forthright-people.com/shop

Bots are everywhere. Yes, there are reasons to be worried. Fortunately, there are some good agents out there cracking down on the bad guys - and bringing back our confidence in media spending. In this Quick Hit, you’ll hear from Rich Kahn, Co-Founder & CEO of Anura. They eliminate invalid traffic in real time - stopping bots, malware, and human fraud before they drain your budget. Catch to the full episode here

Historically, many PE-backed firms don’t take marketing & branding seriously. They think building a brand is irrelevant and takes too long, especially for the aggressive timelines often found in private equity. What if we told you building a brand and then marketing that brand can actually work as a shortcut to the results you want AND increase your valuation? We wanted you to learn from an expert with a ton of experience here, so we welcomed on Marc Rust. He’s the Managing Director of Consequently Creative (CQC), who helps private equity increase portfolio company valuations & navigate change with brand momentum.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

FACEBOOK

https://www.facebook.com/forthrightpeople.marketingagency

INSTAGRAM

https://www.instagram.com/forthrightpeople/

LINKEDIN

https://www.linkedin.com/company/forthright-people/

RESOURCES

https://www.forthright-people.com/resources

VIRTUAL CONSULTANCY

https://www.forthright-people.com/shop

Sure, it’s nice to be the category leader. But, there can only be one leader - making many of us underdogs. In this Quick Hit, you’ll hear from Paul Mellor, Founder & Managing Director of Mellor&Smith. They’re an advertising agency specializing in getting Underdog brands NOTICED. Make sure to check out their 13½ Ways to Grow Your Underdog Brand. And listen to the full episode here

Are you making the most of LinkedIn? We’re all on it, but the vast majority of us are missing out on its true potential to qualify leads, build pipelines, and connect social data directly to revenue. Cold outreach on LinkedIn has many pitfalls, but if you’re smart about it, it can be an unbelievable way to grow your business. We wanted you to learn from the master of cold calling on LinkedIn, so we welcomed on Gabe Lullo. He’s the CEO of Alleyoop, a global leader in business development as a service. You’ll also love his Do Hard Things podcast.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

FACEBOOK

https://www.facebook.com/forthrightpeople.marketingagency

INSTAGRAM

https://www.instagram.com/forthrightpeople/

LINKEDIN

https://www.linkedin.com/company/forthright-people/

RESOURCES

https://www.forthright-people.com/resources

VIRTUAL CONSULTANCY

https://www.forthright-people.com/shop

Differences between generations aren’t anything new. But, this generation entering the workforce - mainly Gen Zers - seems to be throwing all of us for a loop. We’ve heard a lot about struggles with communication, motivation, and accountability. What’s going on here?! In this Quick Hit, you’ll hear from an expert on all things generational differences, Mark Beal. He’s the Assistant Professor of Professional Practice, Communication at the Rutgers University School of Communication and Information, a Keynote Speaker, and the Author of several books on Gen Z. Check out the full episode here

We’re always talking about how to create strategic plans and then execute them with intention for immediate action and measurement. As we like to do on this show, we bring forth many different approaches and ways of thinking, because we know not every tool is a one-size-fits-all. Today, that focus is on the OKR framework aka Objectives & Key Results. We wanted you to learn from an expert who knows OKRs better than anyone, so we welcomed on Philipp Schett. He’s the Founder of Wave Nine, the #1 OKR consulting firm. You’ll also love their free OKR Crash Course.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

FACEBOOK

https://www.facebook.com/forthrightpeople.marketingagency

INSTAGRAM

https://www.instagram.com/forthrightpeople/

LINKEDIN

https://www.linkedin.com/company/forthright-people/

RESOURCES

https://www.forthright-people.com/resources

VIRTUAL CONSULTANCY

https://www.forthright-people.com/shop

It’s a unique time for company culture. From dilemmas about flexible work schedules to generational gaps, leaders are throwing up their hands trying to figure out how to motivate without micromanaging. It might just take an unconventional culture to thrive. In this Quick Hit, you’ll hear from a thought leader who’s built just that, Gui Costin, the Founder & CEO of Dakota and Author of The Dakota Way and Millennials Are Not Aliens. Listen to the full episode here