Differentiation is everything. Obvious pressures push us to features, comparisons, and price. Even so, if your strategy doesn't include those pressures why do we still feel the need to put head space around them? Strategy isn't just more sales, it's positioning and thinking about the adaptability and longevity of the product. Jess Dewell, mentor to executives and founders, hosts Patti Haus, Conversion Copywriter, and Zachary Beach, Coach and Real Estate Investor to discuss strategic differentiation.