In this episode, Kristen McCrae McMullan shares the model she is using today, within the business she works for, to not only be seen as strategic, but to deliver results that everyone from senior leadership on down can point to and count on from their Sales Enablement efforts.

Kristin walks The Collaborator through the five step data-driven enablement process, the steps include:

1️⃣ Observe - Quantify and uncover root cause.

2️⃣ Align - Share observations and create a game plan.

3️⃣ Develop - Get feedback, Ask for involvement, create RACI.

4️⃣ Execute - Leverage support and use tracking mechanisms

5️⃣ Quantify - Capture KPIs and Results and plan next steps.

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