The rise of audio and short-form video in content marketing. On this episode, The Golding Group partners discuss:

Want to be a guest on the NeoMarketing podcast? Contact us: http://bit.ly/GGContact Have a question or topic suggestion? Ask on Twitter @GoldingGroup or Instagram @TheGoldingGroup or Facebook /StrategicBusinessGrowth.

Bonus Question: Who would be your “dream” guest on the podcast? We discuss why we want to interview Mark Cuban, Gary Vaynerchuk and Simon Sinek. 

Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube. 

Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

The rise of audio and short-form video in content marketing. On this episode, The Golding Group partners discuss:

Want to be a guest on the NeoMarketing podcast? Contact us: http://bit.ly/GGContact Have a question or topic suggestion? Ask on Twitter @GoldingGroup or Instagram @TheGoldingGroup or Facebook /StrategicBusinessGrowth.

Bonus Question: Who would be your “dream” guest on the podcast? We discuss why we want to interview Mark Cuban, Gary Vaynerchuk and Simon Sinek. 

Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube. 

Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

The rise of audio and short-form video in content marketing. On this episode, The Golding Group partners discuss:

Want to be a guest on the NeoMarketing podcast? Contact us: http://bit.ly/GGContact Have a question or topic suggestion? Ask on Twitter @GoldingGroup or Instagram @TheGoldingGroup or Facebook /StrategicBusinessGrowth.

Bonus Question: Who would be your “dream” guest on the podcast? We discuss why we want to interview Mark Cuban, Gary Vaynerchuk and Simon Sinek. 

Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube. 

Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

The how, when and why of crisis communication management when news travels at the speed of light thanks to internet, mobile and social media. Topics include:

Bonus Question: Describe your dream project or perfect client? For Pritch, it’s a prime example of thought leadership. For Kyle, a full scope startup to a realized brand.

Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube. Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

The how, when and why of crisis communication management when news travels at the speed of light thanks to internet, mobile and social media. Topics include:

Bonus Question: Describe your dream project or perfect client? For Pritch, it’s a prime example of thought leadership. For Kyle, a full scope startup to a realized brand.

Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube. Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

The how, when and why of crisis communication management when news travels at the speed of light thanks to internet, mobile and social media. Topics include:

Bonus Question: Describe your dream project or perfect client? For Pritch, it’s a prime example of thought leadership. For Kyle, a full scope startup to a realized brand.

Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube. Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

We discuss how to say “Yes” or “No” to prospective clients and how to let a current client go when it’s just not working. A business relationship is like any other relationship, with both parties deserving respect, consideration and clearly defined roles. When that can’t be achieved or your client is just not the right “fit” you should end that working relationship, otherwise know as firing the client. These things happen in business all the time, but it’s nerve-racking the first time you say No or fire an existing client. 

Bonus Question: Have you ever fired a client due to an ethical issue? Both Pritch and Kyle have great stories about refusing to break their own ethical code even if it costs money, a job or business relationship.

Subscribe to the podcast on iTunes or Spreaker or YouTube

We discuss how to say “Yes” or “No” to prospective clients and how to let a current client go when it’s just not working. A business relationship is like any other relationship, with both parties deserving respect, consideration and clearly defined roles. When that can’t be achieved or your client is just not the right “fit” you should end that working relationship, otherwise know as firing the client. These things happen in business all the time, but it’s nerve-racking the first time you say No or fire an existing client. 

Bonus Question: Have you ever fired a client due to an ethical issue? Both Pritch and Kyle have great stories about refusing to break their own ethical code even if it costs money, a job or business relationship.

Subscribe to the podcast on iTunes or Spreaker or YouTube

We discuss how to say “Yes” or “No” to prospective clients and how to let a current client go when it’s just not working. A business relationship is like any other relationship, with both parties deserving respect, consideration and clearly defined roles. When that can’t be achieved or your client is just not the right “fit” you should end that working relationship, otherwise know as firing the client. These things happen in business all the time, but it’s nerve-racking the first time you say No or fire an existing client. 

Bonus Question: Have you ever fired a client due to an ethical issue? Both Pritch and Kyle have great stories about refusing to break their own ethical code even if it costs money, a job or business relationship.

Subscribe to the podcast on iTunes or Spreaker or YouTube

The Golding Group Chief Strategic Counsel Bob “Pritch” Pritchard, APR ask the very relevant question “What does the term NeoMarketing mean?” to our CEO and Chief Strategic Idealist Kyle Golding. After all, this was a term he created specifically for this podcast. The two discuss the integration of modern technology with traditional tactics, creating NeoMarketing. Stop marketing like it’s 1950, 1980 or even 2014!

Bonus Question: What are you working on right now? Kyle is involved in a tech startup VORTTX Training and Testing. Pritch is wrapping up his second university text book for PR students.

Subscribe to the podcast on iTunes or Spreaker or YouTube