People like to use the word "strategic" to describe whatever they're doing. But what actually makes something strategic? And how does strategy inform marketing?

Mark Slezinger, marketing director at the International House of Prayer in Kansas City, joined the podcast to talk about the critical, high-level questions you need to ask before considering any type of tactical, execution-level questions.

What we talked about:

What makes something strategic

The process to becoming a strategic marketer

How a strategic process results in growth

Mark's advice about strategy for other marketing leaders