June 07, 2025

Strategic Marketing Secrets: Digital Trust & Perpetual Learning

42 minutes

Here are three things you’ll learn in this episode:

🌎 Evolution of Marketing and Bornstein Group's Origins: Gal Bornstein recounts his unconventional journey into marketing, from military journalist to founding Bornstein Group with a $2,000 credit card loan, driven by a recognized need for technology-focused marketing agencies and a lack of strategic thinking in the industry.

🤝 The Importance of Strategic Marketing and "Digital Trust": Gal emphasizes that successful marketing goes beyond creative campaigns, requiring a deep understanding of business objectives and consumer behavior to produce repeatable results. His latest book, "Don't Believe the Hype," addresses the critical concept of "digital trust" in an age of reviews, influencers, and AI-generated content.

💡Navigating the Modern Marketing Landscape and Perpetual Learning: The discussion highlights how social media has revolutionized marketing by empowering consumers and changing the role of the messenger. Gal stresses the need for agility, a multi-channel approach, and the importance of being a "perpetual learner" to stay ahead in the dynamic digital world.

About Gal & Borenstein Group:

- Website: https://www.borensteingroup.com/

- LinkedIn: https://www.linkedin.com/in/galborensteinexecutiveprofile/

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