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  Among the many factors necessary for effective small college athletic fundraising, one of the most important is strong strategic messaging. Ross Douma, AD at Dordt University, talks about the role strategic messaging has played in Dordt athletics' eye-opening fundraising success.





















  
  






  CONNECT WITH ROSSEmail:  ross.douma-at-dordt.eduTwitter: https://twitter.com/dordt_ad





















  
  






  Total episode runtime is 00:23:00.Be sure to help other sports professionals find this podcast by subscribing and giving the show a five-star rating and a review in iTunes!





















  
  



 

Episode #29: Strategic Messaging for Fundraising Success with Ross Douma

Sports brand designer John Hartwell offers sports decision makers a look at the nuts and bolts of the sports branding process, providing insights for how to create powerful brand stories and identities that best engage fans.

Arts

Literature

Performing Arts

Design

Food

Fashion & Beauty

Visual Arts

Professional

Sports & Recreation

Amateur

Outdoor

College & High School

 


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  An athletics strategic plan can be an effective tool for helping navigate this competitive higher ed market. Dr. Paul Plinske, VP for Athletics and Strategic Partnerships at Colorado State University Pueblo, talks about the importance of developing mission, vision, and values statements as foundational to a plan's success.





















  
  






  CONNECT WITH PAULEmail: paul.plinske@csupueblo.eduTwitter: @PaulPlinskeAD





















  
  






  Total episode runtime is 00:23:44.Be sure to help other sports professionals find this podcast by subscribing and giving the show a five-star rating and a review in iTunes!





















  
  



 

Episode #30: Developing Your Mission, Vision, and Values with Dr. Paul Plinske

 


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  Higher Education is a competitive market, with schools under pressure from multiple directions to keep their doors open. Tony Hoops, AD at Bethel College (KS), shares how his department looked inward to develop experiences that have led to a higher level of competitiveness and institutional growth.





















  
  






  CONNECT WITH TONYEmail:  thoops-at-bethelks.eduPhone: (785) 527-3277Twitter: https://twitter.com/BethelADHoops





















  
  






  Total episode runtime is 00:30:20.Be sure to help other sports professionals find this podcast by subscribing and giving the show a five-star rating and a review in iTunes!





















  
  



 

Episode #28: Creating Experiences to Drive Growth with Tony Hoops

 


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  It has been said that an athletics department best serves its purpose on campus when it is properly aligned with the goals and objectives of its institution. Sherrie Weldon, CMO at Lynn University, joins the show to talk about how that alignment has implications for the branding and marketing of both the athletic program and the institution itself.


























  Watch the BOSCA Presents webinar, Branding and the Bottom Line, featuring Sherrie and Lynn University Athletic Director Devin Crosby: https://youtu.be/p5QF9aykRCk


























  CONNECT WITH SHERRIEEmail:  sweldon-at-lynn.eduPhone: (561) 237-7788LinkedIn: https://linkedin.com/in/sherrieweldon


























  Total episode runtime is 00:20:09.Be sure to help other sports professionals find this podcast by subscribing and giving the show a five-star rating and a review in iTunes!























 

Episode #27: Athletics and Institutional Branding with Sherrie Weldon

 


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  D1/Power 5 college athletics brands are big time, driving tickets, merchandise, and media rights. Small colleges don’t live at that same level, so why should they care about athletics branding? John Phillips of Embry-Riddle Aeronautical University and Jake Ripple of Dodge City Community College join the show to share their thoughts about why branding should be important to every small college athletics program.


























  CONNECT WITH JOHN PHILLIPSEmail:  john.phillips -at- erau.edu Twitter: https://twitter.com/JP_DaytonaCONNECT WITH JAKE RIPPLEEmail:  jripple -at- dc3.edu Twitter: https://twitter.com/jake_ripple


























  Total episode runtime is 00:35:54.Be sure to help other sports professionals find this podcast by subscribing and giving the show a five-star rating and a review in iTunes!























 

Episode #29: Strategic Messaging for Fundraising Success with Ross Douma

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