In this episode of the Health Nonprofit Digital Marketing podcast, Spencer Brooks sits down with Nicole Jones, Director of Marketing at Anti Cancer Lifestyle Program, to explore the topic of strategic onboarding. Nicole shares insights on the importance of a 30-60-90 day plan, emphasizing transparency, goal alignment, and the value of discovery mode. Discover how crafting a solid plan can set the stage for nonprofit success and efficient resource management in the healthcare space.

About the guest

Nicole Jones is a seasoned marketing expert and storyteller who brings over 15 years of experience in driving impactful campaigns for nonprofits like the Anticancer Lifestyle Program and TechSoup. As the former Director of Marketing at Kintone, she led diverse initiatives from content strategy to branding and social impact. A UC Berkeley Journalism grad, Nicole blends her journalistic insights with a strategic approach, excelling in creating narratives that inspire action.

Resources

• What is an OKR? https://www.whatmatters.com/ 
• Fast Company: https://www.fastcompany.com/
• Stanford Social Innovation Review: https://ssir.org/
• The Atlantic: https://www.theatlantic.com/
• Nonprofit tech for good: https://www.nptechforgood.com/
• HubSpot: https://www.hubspot.com/
• Anti Cancer Lifestyle Program: https://anticancerlifestyle.org/

Contact Nicole

• Email: [email protected]