In this conversation, Veronica and Jillian discuss strategic partnerships. They address the importance of alignment in values, creativity in thinking about partnerships, and the benefits of expanding business through partner channels.

They provide examples of successful partnerships and offer tips on how to approach strategic partnerships and share resources for further guidance. 

Jillian offers her perspective of strategic partners being one of the 10 vital business relationships, otherwise known as stakeholder relationships. She provides the framework she uses and resources to help others. 

Veronica shares examples of work she did with a start-up community in Africa and elaborated on the importance of aligning values, having clear communication and following up at the end of the initiative. 

Overall, they emphasize the significance of strategic partnerships in growing sustainable businesses.

People & Resources Mentioned in This Episode

• Veronica’s resources https://spinideas.nl/resources
• Jillian’s workshops: https://thejilliangroup.com/strategic-partner-workshop
• Lisa Nichols + Seth Godin - https://www.linkedin.com/feed/update/urn:li:activity:7153900239161061377/
• https://www.bcorporation.net/en-us/movement/collaborations-partnerships

About Veronica Guguian

- Website: https://spinideas.nl/

- LinkedIn: https://www.linkedin.com/in/veronica-guguian

About Jillian Vorce

 - Website: https://thejilliangroup.com/better 

- LinkedIn: https://www.linkedin.com/in/jillianvorce

Credits

-  Music Composed by BeeLa Music

-  Voiceover by Amanda Balagur