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Are you ready for the technological revolution reshaping public relations in 2025? The landscape is transforming at breakneck speed, and those who adapt will thrive while others struggle to remain relevant.

Sally Falkow, a social media strategist with over 30 years of experience, talks with host Peter Woolfolk as she pulls back the curtain on five critical trends every PR professional must master. With her deep expertise in digital PR and technology, Sally provides actionable insights that cut through the noise and highlight what truly matters.

Gone are the days of broad-stroke messaging. Today's successful PR demands precision audience research using sophisticated tools that identify micro-segments within your target demographics. Sally reveals how platforms like SparkToro enable unprecedented depth of audience understanding, allowing for hyper-targeted communication strategies that genuinely resonate.

The conversation explores how authentic storytelling continues to be the backbone of effective PR, but with crucial modern twists. "If a brand tells me they're the best thing since sliced bread, well of course they would," Sally notes, explaining why personal narratives and multimedia approaches have become essential for building trust in an increasingly skeptical world.

Perhaps most provocatively, Sally challenges common fears about AI replacing PR jobs with a powerful insight: "AI won't take your job - but the PR person who really knows how to use AI will." She breaks down practical applications for artificial intelligence in PR work, from content creation to sentiment analysis, while emphasizing the continued importance of human expertise.

The discussion also tackles the evolution of online visibility strategies as Google transforms from a search engine to an "answer engine," and why measurement analytics can no longer be optional for PR professionals seeking C-suite respect.

Whether you're a seasoned PR veteran or just starting your career, this episode provides the strategic framework needed to navigate the rapidly changing technological landscape of public relations. Listen now to ensure your PR approach remains cutting-edge in 2025 and beyond.

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Real Talk About Marketing

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