Welcome to a riveting conversation with Chris McNeil, a celebrated Strategic Thought Leadership Coach and Consultant. Chris has built an illustrious career that has seen him evolve from managing a big box fitness club to creating an innovative one-on-one fitness studio model. His revolutionary approach, aiming to bridge business goals with customer goals, propelled him into the marketing software business. Chris dives into his unique philosophy, 'Strategic Thought Leadership', which he defines as not just expertise, but the ability to impact the thinking of your audience positively.

In this enriching discussion, Chris generously shares his insights on employing AI in market research and creating strong thought leadership models. He enlightens us on a variety of measurement metrics and KPIs that can effectively measure audience engagement, market share, and audience growth. With an eye on the future, Chris also highlights the dramatic changes in the industry over this past year and the potential challenges on the horizon. If you're seeking wisdom on strategic thought leadership and industry adaptation, you're guaranteed to find it here. So tune in, let Chris's perspective guide you as you navigate the evolving marketplace with confidence and foresight.

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