Companies are adopting a lot of strategies to withstand in this competitive market. The multi-level marketing model has become a popular one and it has a lot of advantages over the traditional marketing methods.  

Multi-level marketing is a simple marketing method to build lasting relationships. It always stands out because it connects with the people directly. They make use of social media platforms to hit the right and target audience and bring in changes to their methods according to their customer needs and preferences. This business model is flexible and cost effective and creates a long-lasting customer relationship.  

Traditional marketing is where they just throw an ad about their products among the audience and wait for the ad to click on. They do not prefer to change their ads according to the customer preferences since it is very costly and time consuming. The interaction in the traditional marketing is always one-sided conversation.  

Multilevel marketing is a successful business model with a lot of opportunities. Here products and service are distributed through independent distributors under the name of an MLM company. These distributors can earn a decent income through the sales they make and for the sales their team members make. These team members are called as downlines. For succeeding in MLM business, one should remember for the following points. 

Set realistic and achievable goals 




Embrace constant learning 

Prioritize customer relationship 

Deliver continuous support 


Distributors who join the MLM business can benefit of developing entrepreneurial capabilities. They can learn new skills and upgrade themselves for achieving the success and be their own boss. Also, MLM allow distributors to have a flexible work schedule. There is no need to work on 8 or 9 hours. 

Network marketing is a popular business model with a lot of opportunities for individuals to earn a passive income. Here, products and services are distributed through independent distributors. People are often attracted to this model for the novelty and opportunity it offered. 

Like any other successful business model, the main aim of network marketing is also providing quality products and deliver value to their customers. They mainly focus on providing high quality customer service with their legitimate products.  

Network marketing is also about building a network of distributors. A distributor can act as a salesperson and as a recruiter. In both ways they can earn a decent commission. Also, by working with a network, it instil leadership qualities in an individual.  

Network marketing has gained wide popularity in all international markets due to its low barrier to entry, flexible schedules and earning opportunities. 

Low initial investment, flexible work schedule, personal and professional growth are some of the important benefits of network marketing business.  

Direct selling is a successful business model with a lot of opportunities to individuals. Here they can sell products directly to the customer. Unlike other model, they do not need any attractive storefronts, online marketplaces or expensive advertising campaigns. It is build upon personal relationships. There are different types of direct selling. 

Single-level marketing (SLM): It is a one-on-one marketing method where the sellers can earn directly by the sales. Here there is no recruitment. Also, this model does not require any mentor or manage large teams. A seller in SLM succeeds with his knowledge on products, personalized service and sales efforts.

Multi-level marketing (MLM): MLM focuses on building network a distributor who are paid commission. The sellers can earn a commission on their sales and the sales their downlines made. A legitimate MLM business concentrates on developing quality products, ethical recruiting practices and building a mutually supportive team culture. 


Party plan model: Home parties are conducted by these sellers where they introduce brands and products and explain its benefits.  

Direct selling is a successful business model. Distributors play a vital role in the business growth. The distributors joining the company are categorized into 8 types.  

Digital entrepreneur: The direct sales companies use social media platforms such as Instagram, Facebook etc to educate the customers and build customer relationships. Distributors post relevant and helpful content to generate potential leads. They can engage their customers through comments, lives, direct messaging etc. They can also promote their other revenue streams such as affiliate purchasing, course creation, consulting services, etc. 

Semi-professional distributors: Here direct sales are used as a part time job with their full-time job. For example, an individual working in the direct selling industry can integrate wellness products with their product recommendations. By this the rand authenticity and customer trust is also increased. Customer trust is increased because the products are referred by trusted and reliable source.  

Level completion bonus is an important and less popular one in network marketing. Companies using level completion bonus in their business have a balanced and steady growth. These level completion bonus rewards the achievements in the building process of their network. 

The level completion bonus structure has advanced key features such as  

Flexibility in qualification options:   The direct sales Distributors can qualify for level completion bonus if they have steady stream of repeat customers, and have high retention rates, train their new distributors for achieving desired ranks.  

Balancing traditional and dynamic metrics: Here, this bonus structure is combined with traditional sales-based metrics with newer measures, such as team performance and leadership development.  

Leveraging technology for real-time feedback: Direct sales companies are now using advanced digital tools for business growth. Companies can get instant updates regarding eligibility for level completion bonuses. 
 

The direct sales companies incorporate leadership development bonus an advanced strategy to enhance the leadership skills of their distributors. Earlier, the direct sales companies used volume-based targets to measure progress of their distributors whereas now they are using  impact-driven leadership bonus where the leaders in the business are rewarded based on their influence and impact they have made.  

Companies using leadership development bonus structure has velocity component feature where the leaders are given incentives when they reach certain ranks during a specific period of time. This will help the leaders to increase their leadership growth and fast leadership progression. 

Direct sales companies often fail to look the potential of their developed leaders. This term is called as echo effect leadership. To solve this the companies, introduce changes in their compensation plans where the new system rewards the leaders within four or five generation levels rather than the previous two or three levels. 

Direct selling is a successful business with their distributors being a strong base. Companies are using rank advancement feature to motivate these distributors. These ranks are no longer considered as increment, but as motivating career leader for the distributors.  

Studies have shown that acknowledging distributor achievements plays as a greater strategy to encourage the distributors to increase their engagement. Innovative rank advancement system is designed with micro achievement opportunities where distributors small efforts and performance are recognized whereas in traditional rank setup, there was a wide gap between the distributors achievement level. 

Companies should make sure that they ensure special badges and certificates for distributors who have immense knowledge in their product. This benefits both the companies with increased business growth and distributors with increased engagement and motivation.