Direct selling is a successful business with their distributors being a strong base. Companies are using rank advancement feature to motivate these distributors. These ranks are no longer considered as increment, but as motivating career leader for the distributors.  

Studies have shown that acknowledging distributor achievements plays as a greater strategy to encourage the distributors to increase their engagement. Innovative rank advancement system is designed with micro achievement opportunities where distributors small efforts and performance are recognized whereas in traditional rank setup, there was a wide gap between the distributors achievement level. 

Companies should make sure that they ensure special badges and certificates for distributors who have immense knowledge in their product. This benefits both the companies with increased business growth and distributors with increased engagement and motivation.