Kara Goldin is the Founder and CEO of Hint, a leading unsweetened flavored water brand. She has received numerous accolades for her work, including being named the EY 2017 Entrepreneur of the Year in Northern California, one of InStyle’s 2019 Badass 50, Fast Company’s Most Creative People in Business, and Fortune’s Most Powerful Women Entrepreneurs. Kara is also the Host of The Kara Goldin Show and the Author of Undaunted: Overcoming Doubts and Doubters.

In this episode:

Although it’s the consumer who knows and decides what they want to buy, oftentimes their decisions are controlled by retail outlets who determine what products to display and sell. This poses a challenge for growing brands that produce products to meet the different needs, tastes, and preferences of consumers.

So what can entrepreneurs do to overcome these obstacles?

In this episode of the Systems Simplified podcast, Adi Klevit is joined by Kara Goldin, the Founder and CEO of Hint, to discuss her strategies for growing direct-to-consumer sales and scaling her brand. They also talk about some of the distribution challenges entrepreneurs face, Kara's book, and her advice for overcoming doubts and barriers while building a business. Stay tuned.