Borja Cuan, co-founder of Four15 Digital, discussed the agency's expertise in managing large-scale advertising budgets, projected to reach nearly $300 million in 2025 across platforms like Google, Meta, LinkedIn, and TikTok. Cuan emphasized the importance of effective communication, relationship building, and leveraging AI tools for ad copy and landing pages. He highlighted the agency's high retention rate (32 months) and the significance of tracking infrastructure for measuring campaign success. Cuan also shared insights on the rise of short-form video content and the need for diverse content strategies to engage audiences effectively.