Pip and Phelan are going to talk about how to optimize Google ads. After you create a campaign, you have to optimize it. Many people think that you can just create Google ads account in a campaign...

0:00 - Intro....

2:27- What does it mean to optimize Google ads.

4:47 - How we do Optimize.

7:40 - What is Google Optimize?

11:40 - Using Quality Score. 

17:00 - Keyword Strategies for Optimizing.

18:49 - How Display Campaigns Help In Optimization. 

23:04 - Cost Per Acquisition and Lifetime Value. 

24:42 - Additional Tools for Optimizing.

26:46 - How to Find Quality Score.

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