Awareness is the first and most necessary stage of the buyer journey. Without noticing your brand or product, there is zero chance of a sale. You can’t win the race if you’re not running in the race. The basic psychology goes back to the product awareness and how you speak to your prospects depends on where they are on the product awareness phase. 

https://podcasters.spotify.com/pod/show/mlmtrigger/episodes/Strategies-To-Improve-Your-Product-Awareness-e22v220