By Dee Boswell-Buck
The podcast currently has 58 episodes available.
“Creating content and managing your social media is really a full-time job, and it’s a full-time job that requires a strategic approach.”
- Dee Boswell-Buck
As a business owner, you probably wear multiple hats. If you’ve been considering hiring a social media strategist to lessen the load, then you’ll definitely want to listen to this episode!
Working with a social media strategist is exactly that — working WITH. It’s a team effort, rather than a passing of the torch. While your social media strategist will do the heavy lifting, you will still need to participate in the process in order to get the maximum results that you’re seeking.
Tune into this week’s episode to learn what elements your social media team will need from you in order to thrive — so that YOU can achieve your biggest goals online!
Ready to attract your dream clients and grow your business more quickly? Listen now and learn everything you need to know about creating a fruitful social media partnership!
In this episode, you’ll discover:
Highlights:
00:01 Intro
03:15 Choosing the best platform
04:54 Selecting the right photos
06:44 Keeping your branding consistent
08:43 Mastering your tone
10:17 Growing your network
11:28 Staying in touch
11:50 Recap
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“A blank content calendar inspires panic!”
- Dee Boswell-Buck
You don’t have to be a novelist to get writer’s block. Even the most creative business owner will often feel tapped out when it comes to creating fresh new content to share on their social media account. One of the major challenges that business owners experience when it comes to content planning for their social media is not having ANY content ideas.
We call this a social media drought… and no one can avoid it forever. So, how do you get the juices flowing again when you don’t have a clue what to share?
In this episode, you’ll learn how to overcome your blank-content-calendar fear and get back in the zone when it comes to your social media. Press play now to learn some of my best brainstorming tips and insights, so that you can start generating the types of ideas that will resonate with your dream clients and help you to grow your audience.
In this episode, you’ll discover:
Highlights:
00:01 Intro
01:59 What to ask yourself about your business
02:55 Brainstorming content
03:43 Promoting, benefits & personas
05:06 Solution, mission & care
06:02 Choosing your channel
06:34 Brainstorming & stories
07:23 Announcements & recycling content
08:11 Predictions, tips & inspiration
08:55 Jokes, memes & networking
09:21 Industry topics & holidays
09:46 Best practices
10:33 Recap
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“Your business needs to be on social media.”
- Dee Boswell-Buck
What type of online content should you be sharing if your goal is to turn followers and subscribers into loyal customers?
The answer is easy: content that sheds light on the biggest problems that your ideal customers are grappling with — and cements your position in their mind as a knowledgable and experienced leader in your industry.
Whether it comes in the form of a tweet, a blog post, a reel, or a Facebook Live, this type of relevant and helpful content can help you sell your offers as much, and often more, than a pure sales-pitch-style post.
So, how do you brainstorm or compile ideas for the right type of content to hit that sweet spot for your dream clients… and how do you turn those ideas into interesting and engaging posts that will keep your audience coming back for more, day after day? That’s exactly what you’re going to learn in this episode, so press play to get started!
In this episode, you’ll discover:
Highlights:
00:01 Intro
01:31 Be aware of questions
02:42 “How do I use hashtags correctly?”
04:43 “Should my business use LinkedIn?”
06:17 “How often should I post on social media?”
07:22 “Is blogging dead?”
08:30 “Does my business need social media?”
10:20 Recap
Links:
Linkedin Riches: How to Use Linkedin for Business, Sales and Marketing by John Nemo
https://linkedinriches.com
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“Digital marketers assess the success of all digital marketing channels to ensure that everything is cohesive.”
- Dee Boswell-Buck
If you’ve been scratching your head trying to figure out a way to boost your online profile, expand your reach, and better connect with your dream clients, it may be time to hire a digital strategist! If you’re not quite sure what that entails or your first steps, you’ll definitely want to press play on this episode.
Digital marketing professionals are experts when it comes to using digital channels to build brand awareness and turn followers into customers. When it comes to social media, this involves strategic creation and placement of content. If your content isn’t being seen — or isn’t being seen by the right audience — then it isn’t doing your business any good! Setting up a profile on a social media platform is free, but making that platform work for you in a way that moves the needle in your business takes real strategy.
Email marketing, pay-per-click ads, and inbound marketing are also incredibly powerful tools to build customer relationships and drive sales… if you are using them effectively. To learn more about the full range of digital tools at your disposal and how a digital marketing professional can help you wield them more strategically, listen now!
In this episode, you’ll discover:
Highlights:
00:01 Intro
01:52 Boswell Buck Creative
02:24 5 types of digital marketing
03:52 Digital marketing is a marathon
04:45 Digital marketing myth
05:47 Finding the right agency
07:20 Leaving an agency & importance of trust
08:45 Best time to be online
09:56 Why hire a professional?
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“I like to think of LinkedIn as an online networking event.”
- Dee Boswell-Buck
In a world where you have so many social media platforms to choose from, LinkedIn is often ignored when it comes to marketing — but using it effectively can have powerful results for your business! The platform is much more than a job search tool. It’s a great way to connect with other businesses in order to find new customers, build new partnerships, discover new vendors, and so much more.
In fact, LinkedIn’s algorithms actually helped me pivot into an unexpected new career!
This episode of Strategize Your Business Online is a cross-episode with The Small Nonprofit podcast. In this episode, I speak with Cindy Wagman, the founder and president of The Good Partnership, a values-driven consultancy that helps small nonprofits focus their fundraising energy and raise more money with less stress.
Listen now to uncover some of the biggest myths about LinkedIn and learn how to use this underrated tool to your advantage!
In this episode, you’ll discover:
About Cindy Wagman: Cindy Wagman is the president and founder of The Good Partnership, a values-driven, social-justice informed consultancy that is working to unlock the potential of small nonprofits through fundraising.
Highlights:
00:01 Intro
01:40 How LinkedIn “chose” my business
05:42 LinkedIn myths
08:20 Build an effective profile
11:40 Networking as a nonprofit
12:06 Making new connections online
17:34 Using your personal profile for a nonprofit
19:33 How much time to spend
21:20 Engaging on LinkedIn
24:28 Showing up meaningfully
27:03 Mistakes to avoid
29:05 Tagging etiquette
30:00 Time management
Links:
Cindy Wagman
https://www.thegoodpartnership.com
https://ca.linkedin.com/in/cindywagman
https://twitter.com/cindywagman
https://www.instagram.com/thegoodpartnership
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“If you are a business owner and you’re looking to expand your marketing reach while taking your company to the next level, then you’ve GOT TO be on LinkedIn!”
- Dee Boswell-Buck
Did you know that LinkedIn can generate 250% more leads than other social media sites? 4 out of 5 of LinkedIn users are driving business decisions for their companies — and smart B2B business owners are creating powerful LinkedIn strategies that help them connect with those decision-makers. With over 800 million users, 40% of which are active every day, LinkedIn is one of the biggest business drivers available online.
Standing apart from tools like Instagram or Facebook, LinkedIn is a professional platform specifically created to establish and nurture valuable business relationships. Using the platform effectively begins with creating a well-written company profile page, but it doesn’t end there! If you want to build a strong presence, you need to be strategic about the way that you share, engage, and reach out to potential connections.
If you’re interested in turning LinkedIn into one of your most valuable business tools, tune into this week’s episode of Strategize Your Business Online. I share my top tips for generating leads and boosting your credibility on the platform — starting at just 15 minutes a week!
In this episode, you’ll discover:
Highlights:
00:01 Intro
01:18 LinkedIn statistics
02:07 LinkedIn benefits
03:17 Generating leads on LinkedIn
03:58 Your company page
05:12 What you should share
06:03 Improve your discoverability & credibility
06:52 Steps to grow your reach
10:37 Building your strong presence
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“That’s the struggle with goal-setting — you have to be able to have vision to see where you’re going.”
- Marsha V. Watson
Are you clear on the goals that have the most potential to truly move the needle in your business… and the most effective way to turn those goals from dreams into reality?
Online business manager Marsha V. Watson is a seasoned expert when it comes to time management and goal-setting — two skills that almost every small business owner could use a little help with!
Through her company, Divine Executive Concierge, Marsha helps entrepreneurs and creatives keep their focus on the strengths and passions that drive their revenue. Press play to learn why so many business owners struggle with goal-setting, and the strategies that Marsha uses to help her clients gain clarity and upgrade their productivity!
Bonus: we also dig into the pros and cons of LinkedIn vs. Instagram and the magic app that Marsha swears by.
In this episode, you’ll discover:
About Marsha V. Watson: Marsha Watson is a goals and time management expert who helps entrepreneurs meet deadlines and achieve their goals without stress. She is the founder of Divine Executive Concierge and Divine Greetings and Gifts.
Highlights:
00:01 Intro
02:06 Meet Marsha Watson!
04:45 Journey to entrepreneurship
05:52 Marsha’s ideal clients
06:38 Narrowing down next steps
08:09 Why people struggle with goal-setting
10:11 Top goal-setting tips
12:06 Why work with Marsha?
13:43 What sets Marsha apart
17:33 Marsha’s goals
18:44 Social media platforms
21:26 Magic app
23:37 Top two lessons
24:52 Goal’d Members Club
Links:
Marsha V. Watson
https://divineexecutive.ca
https://divineexecutive.ca/goald-members-club
https://www.divinegreetings.ca
https://www.facebook.com/DivineExecutiveConcierge
https://ca.linkedin.com/in/divineexecutive
https://www.instagram.com/divineexecutive
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“Inclusive marketing is not a trend. It’s something always to consider.”
- Dee Boswell-Buck
Did you know that 72% of people feel that advertising does not reflect the world around them? Not only that, but 63% of people don’t feel that they’re represented in most advertising… and that statistic has a big impact on revenue.
Creating inclusive campaigns can actually increase the ROI of your marketing spend. When more of your audience can see themselves in your marketing, it’s far easier for them to believe that you truly have a solution that can solve their problem.
So how can you, as a small business owner, be more inclusive in your own marketing — or even become a leader of positive social change?
Unintentionally alienating a wide range of potential customers is much easier than you think, so it’s important to be mindful. If you’re interested in creating more inclusive campaigns, then you will NOT want to miss out on this episode!
In this episode, you’ll discover:
Highlights:
00:01 Intro
01:56 Statistics & significance
03:04 What is inclusive marketing?
03:58 Non-inclusive marketing example #1
07:29 Non-inclusive marketing example #2
09:29 Identify your ideal client
11:02 Perceptions & market research
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“I became an entrepreneur so that I could be in control of my time… but I didn’t know how to take the time off.”
- Dee Boswell-Buck
If you want to be a successful business owner, you need to hit the right balance between work and play. Focusing too heavily on the work side of things can lead to stress, overwhelm, and even burnout.
Building time off into your schedule as a business owner may seem easy from the outside, but if you’re anything like me, you may have difficulty figuring out how or when to step away from your business, at least at first. But being on top of your game as a business owner means finding time to step away from your business — even if you need to build that time into your schedule in advance!
After four years of being all-in in my own business, I’m finally scheduling downtime into my schedule.
In this episode, I share the small ways in which I am infusing my schedule with greater balance. Listen now to learn how easy it can be to create a better work/life balance in your own life, so that you can continue to be your best and most productive self in your business.
In this episode, you’ll discover:
Highlights:
00:01 Intro
01:26 My former job & perks
03:32 Transition to entrepreneurship
04:45 Back to running
06:38 Trampolining
09:21 Reconnecting in person
10:35 Creating your wish list
13:33 Follow my adventures
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“Delegating is a non-negotiable that I have to work on every single day.”
- Dee Boswell-Buck
2021 was a tough year for a lot of business owners. That saying, “the struggle is real,” has never been more fitting — but through all of the challenges and setbacks, many of us have learned some valuable lessons (and maybe even made a few changes for the better.)
In this episode, I share the changes I made in 2021 that have actually helped me to reclaim my time and enjoy my life… while earning even more revenue than before.
From key hiring decisions to project management overhauls, there are many ways for you to optimize your business while lessening your own workload — and you don’t need to wait for the next pandemic to implement them.
If you’re ready to make some meaningful changes in the way you run your business and work smarter, rather than harder, then you won’t want to miss this episode!
In this episode, you’ll discover:
Highlights:
00:01 Intro
01:30 Build a team
02:47 Maintain your boundaries
04:13 Delegate more
05:24 Honeybook
06:19 Learn to let go
08:54 Good client fit
10:02 Know your numbers
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
The podcast currently has 58 episodes available.