The truth about marketing is that not every target market is in the same place at the same time, and every customer journey is different.  It was wonderful talking to the great Carmen Ballock-Bunt, marketing operations analyst with Blue Shield of California, about why these truths emphasize the importance of strategizing your marketing mix, where to begin when building a strategy, and so much more.

The truth about marketing is that not every target market is in the same place at the same time, and every customer journey is different. It was wonderful talking to the great Carmen Ballock-Bunt, marketing operations analyst with Blue Shield of California, about why these truths emphasize the importance of strategizing your marketing mix, where to begin when building a strategy, and so much more.

The truth about marketing is that not every target market is in the same place at the same time, and every customer journey is different.&nbsp; It was wonderful talking to the great Carmen Ballock-Bunt, marketing operations analyst with Blue Shield of California, about why these truths emphasize the importance of strategizing your marketing mix, where to begin when building a strategy, and so much more.&nbsp;

Strategizing Your Marketing Mix

Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI?

Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work?

[This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]

Business

Marketing

Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI? Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work? [This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]

Share Strategizing Your Marketing Mix

Sign up to save your podcasts

Strategizing Your Marketing Mix

Strategizing Your Marketing Mix