After listening to Episode 1: Your Direction Decision of the Strategy First series you've decided on your growth strategy. You know which market you're going after.

Now comes the question most Canadian independent businesses never stop to answer: why would someone in that market choose you over who they're already buying from?

This episode introduces Porter's Generic Strategies — a framework that maps the three positions a business can hold in a market. Understanding which one is yours, and actually claiming it, is what turns marketing activity into a reason to choose.

In this episode, you'll learn:

• The three competitive positions available to any business — and which one is the natural fit for Canadian independents
• Why generic marketing doesn't convert — and what's actually missing when it doesn't
• How to identify and claim the market advantage you already have as a Canadian independent business

⁠➡️ Looking to work together this summer? Explore the Ways to Work With Me⁠ page to book a 30min conversation, access resources, join the email list, or learn more about opportunities to work together.