Strategy for Creatives - Business Minus the Bullshit: Business Tips for Creative Entrepreneurs

The best way to grow your business is by establishing yourself as the expert in your niche. When you become the person people seek out for your knowledge, it becomes easier to turn them into clients. But how do you actually go about showing off your expertise and positioning yourself as an authority in your niche - especially when there may be a lot of other people doing what you do? In this episode, I'm breaking down how to build up your authority with  Growth Architect, Beate Chelette.

Beate Chelette is the Growth Architect and Founder of The Women’s Code and provides visionaries and leaders with proven strategies, blueprints, and growth maps that provide clear steps to improve business systems,  strengthen leadership skills and teams so that her clients and audiences can maximize profits and scale their impact.
Beate is known as a straight shooter and her ability to inspire, empower and overcome adversity. Her super skill is working with unique personalities and big thinkers and building executable systems.

A first-generation immigrant who found herself $135,000 in debt as a single parent Beate bootstrapped her passion for photography into a global business that licensed content into 79 countries. She exited in a multimillion-dollar deal when she sold the company to Bill Gates. 

Find your growth blocker at growthblockerquiz.com and figure out your target audience at airtightavatar.com.

Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceo

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.   

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If social media is the bain of your existence, I'm right there with you! Figuring out what to create, when to post, and what to measure seems like a never-ending guessing wheel of what might work. In this episode, I'm chatting with Social Media Strategist and owner of Next Step Social Communications, Katie Brinkley about how to create a social media strategy that won't leave you feeling burnt out!

Katie Brinkley is the owner and Social Media Strategist at Next Step Social Communications, a social media agency based out of Littleton Colorado. She has been helping small businesses, entrepreneurs, real estate agents, and small business owners with their social media for over 19 years.  She offers both "done-for-you" social media services and coaching services where she teaches entrepreneurs in the home industry how social media can be an incredible tool to help find new leads, build community, grow sales, and bring the social back to their social media.

She also has a podcast, Rocky Mountain Marketing, that helps entrepreneurs and small business owners in the Denver area learn the strategies and systems to take their marketing to new heights.

Download Katie's free "5-Step Process to Selling in the DM's" at https://katiebrinkley.com/social.

Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceo

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.  

Part of the Boundless Audio Podcast Network

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Late last year we heard talks about whether the economy was headed into a recession. While it looks like most of those fears went away, the economy is still on shaky grounds. This is why it's important to consider what your business can manage if the economy takes a downturn. Marketing is traditionally one of the first things that get scaled back when entering a recession, but for most online businesses, it's exactly the wrong time to be doing that! In this episode,  I'm chatting with marketing strategist Cora Kessler about how to market your business when the economy is heading south.

Cora is the founder of Small Magic Studios, a digital marketing strategy company for small businesses. She supports entrepreneurs to get unstuck in their branding and marketing with thorough strategic planning and implementation. She has spoken on panels about influencer marketing and led award-winning campaigns for Fortune 500 brands. Small Magic Studios offers digital marketing plans, one-on-one strategic coaching, and a self-guided course.

Make sure to sign up for the Small Magic email list for free webinars, worksheets, and even a podcast listener code for a session with digital marketing expert & founder, Cora Kessler. Sign up here > https://www.smallmagicstudios.com/

Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceo

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.       

Part of the Boundless Audio Podcast Network

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Running a business can be scary. Especially when we don't have anyone around us that has done it before. Fear often stops us from doing things in our businesses that can be transformative. But reconciling that fear while still pushing ourselves into new territory, is often what we need to do in order to see big changes in our business. In this episode, I'm chatting with success strategist Linda Perry about how to shift our relationship with the fear we have when running a business and how to use it for our success. 

Linda Perry is a success strategist who combines mindset tools with strategic implementation to help small business owners crack the code to greater success. After working with hundreds of business owners, Linda shares that the key to uncovering freedom, making more money, and buying back your time begins with a Mindset First approach and shows clients how to ditch their head trash to get ahead.
Linda is also a recovering attorney & copywriter and uses her skills of persuasion to show business owners how to scale and make the impact they desire. Linda works with clients through her private coaching, group courses, and workshops. She is also the lead business instructor at Levin Life Coach Academy where she teaches new coaches how to build a thriving coaching practice.

 Unlock greater confidence and self-connection through guided prompts and lessons with Linda's 10-Day Confidence Reboot. Over the course of Ten Days, you’ll receive a daily email with a thought-provoking quote, mindset perspective, and a question (or questions) to help spark truth, connection, and yes - greater confidence. Join here > https://soulgenius.kartra.com/page/qri111

Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceo

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.      

Part of the Boundless Audio Podcast Network

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your business' financials tell a much bigger story than you probably realize. But you have to make sure you're capturing the correct data first. Figuring out what we should be measuring in our business (because it's more than just income and expenses) can help us find out which of our services has the most significant profit margin, how much we're really earning, and so much more. In this episode, I'm chatting with Profit Advisor Heather Zeitzwolfe about all the things that matter when it comes to money in our business.

Heather is a CPA, Profit Advisor, and Money Coach that helps female entrepreneurs achieve their financial goals in their business and personal life. She describes herself as down to earth, non-judgemental, and actually enjoys all this number stuff so you don’t have to. Heather is analytical and creative; she’s a bundle of positive energy, far from the “boring” accountant stereotype. Heather has a strong passion for veganism, standing up for civil rights, and saving the environment. Her guilty pleasures include binge-watching RuPaul’s Drag Race and scarfing down salted caramel cashew ice cream. When she’s not glued to her computer, she loves creating delicious food, hanging out with her hubby, cuddling her three cats, and serving as an officer for her Toastmasters’ club. 

Learn more about Heather and tackle your money mindset head-on with this FREE workbook: Shift Your Mindset to Achieve More Financial Abundance in Your Business. > https://www.getthebalancerightpodcast.com/mindset

Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceo

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.     

Part of the Boundless Audio Podcast Network

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

One of the tenets of my own business is that you should find your people and create genuine connections. I'm a big believer in community building (that's why I have the Strategy for Creatives Facebook group!). Much of our business's success relies on who we know and the community we have around us. In this episode, I'm chatting with Inbal Claudio, founder of Like Minded Collective, on her journey building a social media platform to foster community among women business owners and what it was like to create in tech.

Inbal was born in Israel, and aside from a 4-year stint in North Carolina has spent the majority of her life in Southern California where she currently lives with her husband and 2 little daughters. As a candle maker turned tech founder, her passion for networking with women entrepreneurs led her to create Like Minded Collective, a social media platform for dreamers, creators, and female founders. Her mission is to make sure every single female founder, no matter what stage of business they’re in, knows how incredible they are! 

Join Like Minded Collective for free here > https://www.likemindedcollective.com/

 Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceo

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.     

Part of the Boundless Audio Podcast Network

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you've been a listener for a while then you already know I have a love-hate relationship when it comes to showing up on video. The idea of dancing in a Reel or creating a video podcast just seems like SO MUCH WORK! But...I also know that video isn't going anywhere and that it should be an integral part of a successful business marketing strategy. In this episode, I'm chatting with India Brown, a video marketing specialist, about all the reasons why video matters when it comes to up-leveling your marketing game. 

 As a Video Marketing Strategist, India partners with visionary entrepreneurs to create authentic video content to show up as an authority in their niche and grow their business. Being a busy entrepreneur, her mission is to make video quick, simple, and impactful.

Download India's free guide: "23 Ways You Can Use Video Marketing to Get More Clients" here >  http://offers.indiabrown.co/23ways

Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceo

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.    

Part of the Boundless Audio Podcast Network

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Branding is so much more than a nice logo and a pretty typeface. Your brand encompasses everything your business stands for and how it shows up in the industry you're a part of. In this episode, I'm talking with  Tristan Thibodeau - “The Rebel Brand Strategist”, to learn more about what differentiates a brand from others and how to create a brand that stands with a purpose.

Tristan Thibodeau is the Founder of Wild Womn Haus where she and her team provide brand strategy and design services for entrepreneurs who identify as “industry rebels.” The people Tristan and her team work with aren’t afraid to operate outside the lines of tradition, but also recognize that there is a difference between creating noise, and creating real change.

Take the "Built to Scale Assessment” - a free tool to identify the aspect of your brand that you need to focus on the most in order to increase your influence, differentiate yourself, and reach your target audience.

Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceo

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.   

Part of the Boundless Audio Podcast Network

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When it comes to going full-time in your business, one of the scariest things (at least in the US) can be figuring out where to get health insurance. Because healthcare (for now, at least) is tied to employment, going full-time in business means navigating the often hard-to-understand world of insurance - or even forgoing it entirely and hoping for the best. In this episode, I'm talking to Dr. Noor of Noor healthcare about navigating the world of health insurance as an entrepreneur. 

Dr. Noor is a Bangladeshi-American medical doctor turned health insurance expert from NYC determined to turn the health insurance industry on its head. She has done this by redesigning the customer experience journey when it comes to purchasing health insurance.  She currently runs her own health insurance consulting practice out of Tampa, Florida offering strategy to entrepreneurs all over the nation. 

Dr. Noor offers all her consultations at no charge. She uses her clinical education and training from Bangladesh, experience in studying healthcare systems globally, and years of public health practice to offer services that place the consumer at the core.

Download Dr. Noor's Health Insurance Guide here or schedule a FREE 15-minute consultation here.

Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.by-sasha.com/the-strategic-ceo

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.  

Part of the Boundless Audio Podcast Network

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Have you ever wondered if the way you are affects how you run your business? Of course it does! Our personalities affect everything we do, including how we show up in our businesses. But, learning more about your own personality can actually help you dial into ways to use your traits for success. In this episode, I'm talking with Chief Fairy Brandmother, Naomi Gora about how to use your personality to better run and grow your business.

Described by some as ‘Eat Pray Love Meets Mad Men’, (and  ‘Torchbearer’ Business Personality Type) Naomi uses her marketing, branding, and personality profiling skillset to run Brand Whisperers - a personality-driven brand agency and strategy consultancy, that helps business founders cut through generic advice, leverage their strengths and circumvent their stressors so they can run their business in a way that works for them as well as their customers.   

Take the quiz to find out what your business personality type is at https://brandwhisperers.com.au/

Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.by-sasha.com/the-strategic-ceo

Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.   

Part of the Boundless Audio Podcast Network

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.