With Mazher's extensive experience in media and creative agencies, you'll gain insights into how to align strategy and tactics effectively.

We’ll also cover the impact of AI on advertising strategies and the need for innovation in products and communication. Plus, hear real-world examples like Lego's audience engagement and FIX Chocolates’ viral campaign.  

This episode is packed with valuable tips for marketers and advertisers looking to elevate their game!

Timestamps:

00:00 Introduction

00:49 Guest Introduction and Background

01:55 Diverse Experience in Media and Creative Agencies

02:32 The Essence of Strategy

08:47 The Role of Data in Strategy

12:06 Challenges in Modern Strategy

14:48 Long-term Strategy and Consistency

24:35 Targeting Gen Z and Audience Insights

27:17 Lego's Strategic Mastery

33:37 Strategic Investments in Media

35:24 The Impact of Digital Age on Strategy

36:30 Dubai's Viral Chocolate Phenomenon

42:09 Challenges in Following Long-Term Strategies

55:56 Future Trends in Advertising Strategy

01:03:28 Conclusion and Final Thoughts

 

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