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In this episode of Don't Waste the Chaos, Kerri Roberts discusses the essentials of business strategy, emphasizing that strategy is not merely a plan but a series of intentional choices that shape how businesses grow, adapt, and lead. With her signature clarity and practical insight, Kerri challenges the outdated notion that strategy is a one-time planning event. Instead, she presents strategy as a dynamic, living framework for decision-making that drives alignment, momentum, and long-term success.
From identifying the right customer to simplifying execution, Kerri shares how leaders can use data, speed, and culture to bring strategy to life inside their organizations. She offers practical tools and reflective questions to help founders, executives, and team leaders clarify their direction and create alignment across people and performance.
Tune in to hear:
-Why strategy is a set of choices, not just a written plan
-How clarity about your customer leads to stronger decisions
-Why simplicity outperforms complexity in strategic planning
-How to use the right data to make better decisions
-Why fast execution beats perfect planning
Resources
Salt & Light Advisors
Learn more about simplifying execution
https://www.saltandlightadvisors.com/
Join our weekly newsletter:
• HR and operations insights for business professionals:
https://www.saltandlightadvisors.com/contact
Magic Mind Save $40 off your first order at magicmind.com/KERRIROBERTS
ProducifyX For Recruitment Assistance, Tell them Kerri sent you
Connect on IG:
https://www.instagram.com/saltandlightadvisors
https://www.instagram.com/kerrimroberts
Check out Don't Waste the Chaos on YouTube:
https://youtube.com/@dontwastethechaospodcast
Visit our websites:
www.kerrimroberts.com
www.saltandlightadvisors.com
Support the show
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1515 ratings
In this episode of Don't Waste the Chaos, Kerri Roberts discusses the essentials of business strategy, emphasizing that strategy is not merely a plan but a series of intentional choices that shape how businesses grow, adapt, and lead. With her signature clarity and practical insight, Kerri challenges the outdated notion that strategy is a one-time planning event. Instead, she presents strategy as a dynamic, living framework for decision-making that drives alignment, momentum, and long-term success.
From identifying the right customer to simplifying execution, Kerri shares how leaders can use data, speed, and culture to bring strategy to life inside their organizations. She offers practical tools and reflective questions to help founders, executives, and team leaders clarify their direction and create alignment across people and performance.
Tune in to hear:
-Why strategy is a set of choices, not just a written plan
-How clarity about your customer leads to stronger decisions
-Why simplicity outperforms complexity in strategic planning
-How to use the right data to make better decisions
-Why fast execution beats perfect planning
Resources
Salt & Light Advisors
Learn more about simplifying execution
https://www.saltandlightadvisors.com/
Join our weekly newsletter:
• HR and operations insights for business professionals:
https://www.saltandlightadvisors.com/contact
Magic Mind Save $40 off your first order at magicmind.com/KERRIROBERTS
ProducifyX For Recruitment Assistance, Tell them Kerri sent you
Connect on IG:
https://www.instagram.com/saltandlightadvisors
https://www.instagram.com/kerrimroberts
Check out Don't Waste the Chaos on YouTube:
https://youtube.com/@dontwastethechaospodcast
Visit our websites:
www.kerrimroberts.com
www.saltandlightadvisors.com
Support the show