In this episode of the Don’t Waste the Chaos Podcast, Kerri M. Roberts, senior HR strategist, fractional CHRO, and podcast host - dives into the leadership topic most executives think they’re strong in but often struggle to sustain: boundaries. Kerri reframes boundaries as responsible leadership, not harshness - because in real organizations, unclear boundaries don’t create warmth. They create confusion, favoritism risk, inconsistent authority, and a culture where pressure becomes a strategy.

Drawing on thought leaders like Dr. Henry Cloud and Brené Brown, Kerri explains how leaders unintentionally “collapse” boundaries when they over-accommodate emotional reactions, undermine policies in person, or trade consistency for the identity of being perceived as a “good leader.” The result isn’t kindness - it’s instability. And in high-performing teams, stability is built through reliability, integrity, role clarity, and decision velocity - all outcomes of leadership infrastructure done right.

Kerri also connects this to faith-informed stewardship: authority paired with limits, discerned availability, and integrity that keeps “yes” and “no” clean. Whether you’re leading an executive team or parenting a teenager, this episode is a direct call to stop managing emotional fallout and start leading with clarity that protects people, performance, and long-term trust.

Key takeaways

• Most “HR problems” senior leaders name are actually clarity problems—boundaries, expectations, decision rights, and follow-through.
• Boundary collapse trains the organization that pressure works and teaches managers that escalation beats accountability.
• Vulnerability isn’t boundarylessness—leaders destabilize teams when they confuse transparency with over-accommodation.
• Boundaries aren’t control; they’re containment—and containment is what creates safety, reliability, and sustainable growth.
• If you constantly circumvent policy, you’re not being compassionate—you’re creating an authority vacuum (and increasing favoritism and trust risk).

Resources

Leadership under pressure requires physical resilience, not just mental strength. RHO Nutrition supports leaders who want to optimize energy, focus, and long-term health without overcomplicating wellness. RHO offers a modern, performance-driven approach to nutrition for leaders carrying real responsibility.

Get 15% off any product using Kerri’s link:

https://rhonutrition.com/kerriroberts

Sponsor: Oura Ring

Clear leadership requires self-trust, and self-trust is harder to sustain when you’re depleted. Oura Ring gives leaders real-time insight into sleep, recovery, stress, and readiness so decisions are made from stability, not exhaustion. For executives navigating sustained pressure, Oura is a strategic tool - not a wellness trend.

Get 10% off your Oura Ring using Kerri’s link:

https://ouraring.com/discount/23333b2858

If this episode hit a nerve, it’s probably because you don’t have a people problem - you have a clarity and authority problem that’s costing trust, decision velocity, and sustainable growth. Subscribe to the Don’t Waste the Chaos Podcast, share this with a founder or executive who keeps getting pulled into emotional escalations, and connect with Kerri if you want strategic partnership.

For fractional CHRO support, executive advisory, board conversations, speaking, or leadership retreats, reach out here: saltandlightadvisors.com/contact

Support the show

How do you lead when your team is waiting, and your silence is doing damage? In this episode of the Don’t Waste the Chaos Podcast, Kerri M. Roberts unpacks why indecision is a decision, how stalled leadership quietly erodes trust, and why leadership infrastructure depends on clear boundaries, accountable authority, and timely action. This is for founders, CEOs, COOs, and executive leaders navigating people complexity and organizational transformation who need sharper executive decision support - not more meetings, more consensus-seeking, or more delay.

You’ll learn what decision avoidance signals to your team, how culture “fills the vacuum” when leaders won’t hold the line, and what it looks like to choose decisiveness anchored in integrity, even when the decision isn’t fully baked.

Key Takeaways

• Indecision is not neutral—it’s a signal. Your delay communicates “I’m unwilling to use my authority here,” and people adjust their trust accordingly.
• Trust, authority, and boundaries operate as a triangle. Boundaries require decisions, authority requires clarity, and trust forms when people believe you’ll act.
• Consensus can become a hiding place. When everything requires buy-in from everyone, progress stalls and “patience” becomes the only rewarded behavior.
• Culture fills the vacuum when leaders won’t confront reality. Avoided conflict turns into tolerated poor behavior, optional accountability, and quiet resentment.
• Decisiveness anchored in integrity matters more than perfection. Leaders don’t need certainty—they need courage, clarity, and follow-through.

Resources

Employer Responsibility Checklist (Free Resource):

A practical clarity tool to help leaders understand where accountability truly sits, what employers are responsible for, and where “I didn’t know” stops working. saltnightadvisors.com/employerresponsibilitychecklist

Bark Phone (Parental Tech Boundaries):

Referenced in this episode as an example of consistent boundaries and protective authority in parenting. Bark helps parents monitor and manage online activity without handing kids unrestricted access. 👉 https://www.bark.us/?ref=3KGM76G

Oura Ring (Leadership Stress & Decision Fatigue):

Used as a leadership support tool to monitor sleep, recovery, and stress, because depleted leaders are more likely to avoid decisions. Use this link to get 10% off your order.👉 https://ouraring.com/discount/23333b2858

If this episode put words to what you’ve been feeling, subscribe on YouTube and follow the Don’t Waste the Chaos Podcast on Apple Podcasts and Spotify. Share it with a leader who’s stuck in “one more meeting” mode.

If you need executive-level advisory support around trust, authority, role clarity, or organizational transformation, connect with Kerri at saltandlightadvisors.com/contact.

Because leadership doesn’t require certainty. It requires the courage to decide, and trust follows leaders who are willing to stand.

Support the show

In this episode of the Don’t Waste the Chaos Podcast, Kerri Roberts, business & HR consultant and podcast host, dives into the leadership clarity crisis showing up in organizations everywhere. When people don’t clearly understand what success looks like, teams drift, decision-making slows, and emotional health takes a hit. Kerri explains why clarity isn’t a “nice-to-have” soft skill - it’s the strongest predictor of performance, alignment, and execution (and yes, the bottom line).

Kerri also shares real-life leadership stories from complex, committee-driven environments and high-trust peer learning spaces - highlighting how clarity can either drain momentum or unlock it. She introduces a practical “anatomy of leadership clarity” framework (purpose, expectations, and communication), then walks you through micro-activities to reset direction with your team. If you’re serious about purpose-driven leadership, integrity in business, and overcoming chaos with sustainable success, this episode gives you a plan you can implement immediately.

Key Takeaways

• Clarity is the highest form of leadership - it drives performance, alignment, and sustainable success.
• Ambiguity is expensive: it drains momentum, slows decisions, and damages culture and emotional health.
• Three dimensions of leadership clarity: clarity of purpose, clarity of expectations, and clarity of communication.
• Complexity feels smart, but clarity feels like leadership - repeat one unifying phrase to reinforce direction.
• Small, consistent practices (weekly reviews, clear success statements, role clarity) create trust and execution.

Resources

HR in a Box

If you’re a small business owner who needs HR support without the full-time hire, HR in a Box is the most affordable way to work with Kerri in a group setting. It’s built for businesses typically in the 5–30 employee range (and some up to 50) who want a solid HR foundation, better leadership practices, and fewer preventable fires. Visit saltandlightadvisors.com/hrinabox for more info. 

Rho Nutrition

Want better energy, performance, and daily support that actually fits real life? Rho Nutrition is a simple way to strengthen your routine so you can lead with focus and consistency , without burning out. Use this link for 15% off any product: https://rhonutrition.com/kerriroberts

If you’re a purpose-driven entrepreneur, leader, or professional who wants to grow with balance, emotional health, and integrity in business, make sure you subscribe to the Don’t Waste the Chaos Podcast on Apple and Spotify, and subscribe on YouTube for weekly leadership insights and shorts.

Also, join Kerri’s Monday email list so you can lead with more clarity, confidence, and sustainable success, without getting swallowed by the chaos. And if this episode helped you, share it with a leader who needs a clarity reset this week.

👉 Connect with Kerri at https://saltandlightadvisors.com/contact

Support the show

Are you carrying leadership weight you were never meant to hold?

In this episode of the Don’t Waste the Chaos Podcast, Kerri M. Roberts, leadership consultant and former executive, addresses a growing issue across organizations: leaders carrying far more mental and emotional weight than is sustainable. Drawing from over two decades in leadership and consulting, Kerri explores why burnout has become normalized, and why that normalization is quietly eroding clarity, culture, and performance.

Rather than offering another productivity tactic, Kerri reframes leadership maturity as release, not accumulation. She explains how decision fatigue, over-functioning, and identity tied too closely to work can leave leaders exhausted, disconnected, and reactive. Through personal stories and real-world leadership examples, she shows how being “the answer to everything” often creates more chaos - not less.

This episode is a reset for leaders who want to operate with intention instead of exhaustion. The takeaway is simple but powerful: when leaders stop carrying what they were never meant to hold, they gain clarity, strengthen their teams, and lead with greater impact.

• Burnout isn’t a badge of honor. It’s a signal that something in leadership design is misaligned.
• Decision fatigue steals strategic clarity. Leaders who carry every choice lose focus and long-term effectiveness.
• Delegation is a leadership discipline. Holding everything limits both you and your team.
• Presence builds engagement. People thrive when leaders prioritize connection over constant pressure.
• Release increases impact. Sustainable leadership starts by letting go of unnecessary weight.

HR in a Box

If you’re carrying the full weight of hiring, people management, compliance, performance issues, and culture - it’s no wonder leadership feels heavy. HR in a Box helps leaders offload HR responsibilities so they can focus on clarity, strategy, and leading people well.

Ideal for growing organizations that want:

• Less leadership burnout
• Stronger team alignment
• Scalable people systems

Limited availability at the start of the year. Visit saltandlightadvisors.com/hrinabox for more info.

Thrive Market

Leadership requires energy, clarity, and fewer daily decisions. Thrive Market makes it easier to fuel your body well by delivering high-quality food and wellness staples directly to your door - saving time, money, and mental load.

40% off your first order by visiting this link: 👉 https://thrivemarket.com/?ccode=TMR25CGLX1

If this episode resonated, share it with a leader who’s carrying more than they should. Subscribe to the Don’t Waste the Chaos Podcast for conversations on leadership clarity, emotional health, and navigating pressure without losing yourself in the process.

Interested in leadership support, people strategy, or culture design?

 📩 [email protected]

 🌐 saltandlightadvisors.com/contact

Leading can feel like chaos, but when it’s done with intention, the work is worth it. Don’t waste the chaos.

Support the show

On this episode of the Don’t Waste the Chaos Podcast, Kerri Roberts - a Christian business & HR consultant with over two decades of experience, goes back to the data. After discovering that her Top HR Trends for 2025 episode ranked among the most-listened-to episodes of the year, Kerri asks a critical leadership question: Did those predictions actually hold up?

Kerri walks through each 2025 HR trend and scores it honestly - right, half-right, or wrong - explaining what accelerated, what stalled, and what shifted direction. Topics include AI adoption in HR, employee well-being and burnout, DEI moving into compliance and legal resilience, hybrid work, upskilling, people analytics, leadership development, pay transparency, immersive learning, and organizational culture and trust.

From there, Kerri turns the lessons of 2025 into a grounded forecast for 2026, highlighting emerging priorities such as responsible AI governance, skills-first talent systems, clean compensation architecture, manager effectiveness as a retention strategy, accommodation fluency, and HR analytics that support real decision-making. She closes with a practical 30-day planning sprint leaders can use to simplify priorities, build systems, and prove results—without wasting the chaos of constant change.

Key Takeaways

• AI adoption is no longer the question - responsible AI governance is
• Burnout can’t be solved with perks alone
• Pay transparency exposes weak compensation systems quickly
• Manager effectiveness is now a primary retention and performance driver
• People analytics must move beyond dashboards

Sponsors

HR in a Box

If you’re leading people but your HR systems feel fragmented, reactive, or unclear, HR in a Box is designed to help. This is Kerri Roberts’ signature program that gives leaders and HR teams the structure they need - policies, processes, manager tools, and strategic guidance - to run HR the right way.

HR in a Box helps organizations move from guesswork to confidence, ensuring HR supports business growth instead of slowing it down. Learn more at saltandlightadvisors.com/hrinabox

Magic Mind

Leadership requires focus, clarity, and sustained mental energy, especially when you’re navigating complex people decisions and constant change. Magic Mind supports cognitive performance and mental stamina so leaders can stay sharp without burning themselves out.

You can get $40 off your first Magic Mind order by going to:

 👉 https://magicmind.superfiliate.com/KERRIROBERTS

 and using code KERRIROBERTS at checkout.

This is a simple way to support your focus while you’re doing the deeper work of leadership.

If you’re a business owner, executive, HR leader, or people manager navigating workforce complexity, subscribe to the Don’t Waste the Chaos Podcast and share this episode with your leadership team so you can get aligned.

Join Kerri’s Monday email list for ongoing insights on leadership, decision-making, emotional health, and sustainable performance. Go to saltandlightadvisors.com/contact to get on that email list.

Don’t waste the chaos. Embrace it - and lead with clarity.

Support the show

Is your growth threatening your marriage - or is it actually an invitation from God?

If you’re a Christian woman in business, a Christian leader, or a faith-driven entrepreneur who feels God stretching you in this season, but your spouse feels stuck or left behind, this episode is for you. We unpack how to pursue godly success, purpose at work, and faith-driven leadership without sacrificing your marriage in the process. You’ll walk away with language, tools, and hope to navigate emotional tension, identity shifts, and misaligned seasons—without shrinking back from who God is asking you to become.

Summary

In this episode of the Don’t Waste the Chaos Podcast, Christian business and HR consultant Kerri Roberts sits down with her husband Terry Roberts for a real, unscripted conversation about what happens when one partner grows and the other feels left behind. Through their own stories - from grad school to career pivots, from burnout to business launches - they talk honestly about money fears, identity, retirement, and how growth in one spouse can feel threatening, scary, or lonely to the other.

Kerri and Terry dig into how identity in Christ shapes emotional health, how to support your spouse without losing yourself, and why “working on each other” almost always backfires. Terry shares about the 365-day identity devotional he’s building and how it’s helping him process insecurity, comparison, and emotional triggers in a way that keeps his focus on Christ instead of on blame. Together, they explore what it means for Christian women in leadership and Christian entrepreneurs to grow fast, pivot careers, or start businesses while still honoring their marriage covenant.

If you’re a high-achieving Christian woman in business who’s afraid your growth might cost you your marriage - or you feel resentful, stuck, or unseen while your spouse sprints ahead—this conversation will ground you in Scripture, reframe your expectations, and give you practical ways to overcome chaos at home. You’ll gain language for your feelings, a healthier view of retirement and calling, and renewed confidence that godly success doesn’t have to come at the expense of your marriage.

Key Takeaways

1. Stop “working on” your spouse—start working on yourself and serving them.
2. Fast growth vs. slow growth is normal—but silence kills connection.
3. Identity in Christ protects your marriage from insecurity and comparison.
4. Support doesn’t mean self-erasure.
5. Retirement isn’t the finish line—purpose is.

Resources

HR in a Box – If you’re an entrepreneur leading a growing team, you don’t have to guess your way through hiring, feedback, performance conversations, or compliance. HR in a Box is my signature service that gives you the HR structure, scripts, and strategy you need - without the cost of a full-time HR department. Build a team culture that reflects your faith, protects your business, and supports sustainable, godly success. Get instant access here: https://saltandlight.builddesk.ai/hrinabox-bf

Want to age in reverse like Kerri? Try NAD+ (or collagen glutathione or any of the other supplements) from Rho Nutrition and save money while you're at it by using Kerri's link: https://rhonutrition.com/kerriroberts

Terry Roberts

• Instagram: @tdrob
• TikTok: @mortgagetipdaily

You don’t have to choose between your calling and your covenant. God can use the chaos between your growth and your spouse’s pace to shape both of you. Don’t waste the chaos—embrace it.

Support the show

Does being “the strong one” actually make you a better leader—or is it quietly destroying your joy, your confidence, and your capacity as a high-achieving Christian woman in business?

If you’re a Christian woman in leadership, a faith-driven entrepreneur, or a high-capacity professional who’s used to holding everything together, this episode of the Don’t Waste the Chaos Podcast with Kerri Roberts will speak directly to you. You’ll learn why hiding your needs is costing you relationally, spiritually, and professionally—and what godly success really looks like when your strength and your humanity live in the same room.

Kerri Roberts, Christian business and HR consultant, unpacks the emotional, cultural, and spiritual layers behind why high-achieving Christian women default to “strength,” even when it leads to burnout, isolation, and under-recognition. Through Scripture, data, leadership psychology, and real-world corporate stories, she helps you see how embracing your needs is actually a mark of maturity—not weakness.

If you’re ready to lead with clarity, identity, and confidence rooted in Christ—not performance—this episode shows you where to begin.

Kerri shares her own journey as a strong, assertive, high-capacity woman and reveals the hidden costs that come with carrying more than God ever asked you to. You’ll learn how faith-driven leadership, emotional health, and unapologetic communication can transform your business, your relationships, and your sense of purpose. Whether you're negotiating compensation, navigating gender norms, leading a team, or carrying the mental load at home, this conversation brings freedom, Scripture, and strategy together for the Christian woman in business who is tired of doing it all alone.

Key Takeaways

• High-capacity Christian women often hide their needs, leading to burnout, invisibility, and diminished leadership impact.
• Gender norms and workplace expectations still shape how strong women are perceived, especially in male-dominated leadership environments.
• Scripture affirms the strength, wisdom, and voice of Christian women, including the boldness of the Proverbs 31 woman and the equal worth declared in Galatians 3:28.
• Being “the strong one” becomes unhealthy when it turns into martyrdom, self-silencing, or over-functioning in relationships or work.
• Healthy, faith-driven leadership requires preparation, assertive communication, boundaries, data-driven negotiation, and emotional honesty.

Sponsor

This episode is brought to you by HR in a Box — the complete people-operations system for small Christian-led businesses who want healthy culture, biblical leadership, legal compliance, and scalable HR foundations. Inside HR in a Box, you’ll learn exactly how to build workplaces where people thrive without burning out. Learn more at saltandlightadivsors.com/hrinbox

You can also join Kerri’s Monday Email List for weekly wisdom on biblical identity, leadership maturity, emotional health, and Christ-centered confidence for Christian women in business. Sign up at saltandlightadvisors.com/contact

Also sponsored by Rho Nutrition—the clean, whole-food supplement line designed for high-capacity Christian women who want to support their health, energy, and hormonal balance while leading well. If you’re building a business, a team, and a life of purpose, your body needs to be supported, not depleted. Get 15% off your first order at this link: https://rhonutrition.com/kerriroberts

Call to Action

If this episode resonated with you, make sure you subscribe to the Don’t Waste the Chaos Podcast and share this episode with a friend who needs it.

Support the show

In this solo episode of Don’t Waste the Chaos, Kerri Roberts, Christian business & HR consultant and founder of Salt & Light Advisors, opens up about a deeper tension many high-achieving Christians carry but rarely say out loud: when ambition, excellence, and drive cross the line from worship to idolatry. Drawing from her own story as a COO in the insurance industry, Kerri shares how private jets, big titles, and record-breaking performance still left her 50 pounds heavier, exhausted, bitter, and spiritually depleted.

Kerri walks listeners through the difference between godly excellence and achievement-as-an-idol for anyone in leadership: employees, executives, entrepreneurs, and business owners. She unpacks the cultural pull toward workaholism and toxic productivity, where identity becomes fused to output and status, and pairs it with the biblical call to worship God alone, honor our limits, and receive Sabbath as a gift instead of a rule. Scriptures like Exodus 20:3 and Colossians 3:23 frame the conversation and help listeners recognize when work, money, or achievement has taken the functional place of God.

Finally, Kerri offers six practical guardrails for faith-driven professionals who want to keep excellence but lose the bondage: redefining success beyond output, building real rhythms of rest, creating boundaries and delegation (including automations), seeking accountability and community, regularly checking motives and heart posture, and leading people instead of worshiping productivity. With honest stories about motherhood, job loss, identity, money guilt, and rebuilding her life and business with healthier rhythms, Kerri invites Christian leaders to pause, reflect, and choose one concrete step toward grace, balance, and true godly success.

Key Takeaways

• Excellence is biblical—but it’s not your identity. 
• Workaholism is a warning sign, not a virtue. 
• Idolatry is often subtle and internal. 
• Healthy excellence honors human limits. 
• You can rewrite your relationship with work. 

Sponsors & Ways to Work with Kerri

1. HR in a Box

If you’re a small business owner or faith-driven entrepreneur who knows you need HR, culture, and people systems—but you’re not ready to hire a full-time HR leader—HR in a Box is for you. Over 6 or 12 months, Kerri walks you through building a strong HR and people-operations foundation that supports sustainable, godly success instead of burnout.

Learn more at www.saltandlightadvisors.com/hrinabox

2. Weekly Leadership & Identity Email List

Stay grounded each week with Kerri’s email on leadership and faith-driven work. It’s designed for Christians in business and leadership who want to grow in spiritual confidence and lead from a place of wholeness—not hustle.

Join the list at www.saltandlightadvisors.com/contact

3. Magic Mind

This episode is brought to you by Magic Mind, my go-to support for focused, calm productivity—especially on those long consulting days, heavy leadership weeks, or marathon podcast batching sessions. If you’ve ever felt overstimulated from too much caffeine or struggled with focus because you’re mentally overloaded, Magic Mind is an adaptogenic blend designed to steady your energy rather than spike it. It’s been a meaningful tool in my own journey toward healthier, more sustainable excellence—not the burnout-driven version I talk about in today’s episode.

You can try Magic Mind and get a discount using my link: https://magicmind.superfiliate.com/KERRIROBERTS

Support the show

Does God actually like you - or just love you because He has to?

If you’re a high-achieving Christian woman in business or leadership who feels like God is constantly evaluating, correcting, and disappointed with you, this episode of the Don’t Waste the Chaos Podcast with Christian business & HR consultant Kerri Roberts is for you. We’ll unpack why so many Christian women in business and faith-driven leadership feel spiritually “behind,” emotionally exhausted, and secretly convinced that God only tolerates them - and how Scripture says something very different.

In this solo episode, Kerri invites Christian women in leadership, entrepreneurs, and ambitious, faith-driven professionals into a deeper look at God’s heart. Drawing from her own story of leaving corporate life, downshifting to a Missouri farm, and walking through therapy, tapping, and spiritual unraveling, she reframes godly success as emotional health, identity, and spiritual confidence rooted in being liked and delighted in by God.

You’ll hear how attachment research, childhood patterns, and church culture can wire us to believe God is more corrective than relational - and how passages like Zephaniah 3, Psalm 18, John 15, and the prodigal son in Luke 15 reveal a God who rejoices over you, runs toward you, and calls you friend. Kerri walks through practical ways to rewire your nervous system and your imagination so that your leadership, business, marriage, and parenting flow out of being deeply enjoyed by God, not frantically trying to earn His approval.

If you’re a faith-driven entrepreneur or Christian woman in business who’s tired of constant internal performance reviews, this conversation will help you experience God’s delight, embrace your God-given limits, and step into more grounded, joyful, godly success without burning out.

Tune in to hear:

• High-capacity Christian women often confuse responsibility with identity. 
• We project our caregivers onto God. 
• Scripture shows a God who delights, not just tolerates. 
• Your limits are not a failure—they’re a feature. 
• Practical practices can reshape how you see God. 

Sponsor: HR in a Box

If you’re a small to mid-sized business owner who loves Jesus and wants to lead your people with excellence, HR in a Box is Kerri’s signature, done-with-you HR system. It helps Christian entrepreneurs and leaders build healthy teams, fair pay structures, and sustainable people operations - without losing your soul (or your weekends) to HR chaos. It’s built so you can steward your team well and still have margin for your faith, family, and emotional health.

Resources & Mentions

• Devotional: You Were Never Meant to Do It All – A 40-Day Devotional on the Goodness of Being Human by Kelly Kapic (mentioned as part of Kerri’s current spiritual + emotional formation work). https://amzn.to/4iicNKY

If this episode softened how you picture God or opened even a small door toward believing that He actually likes you, don’t keep that to yourself.

• Subscribe to Don’t Waste the Chaos on YouTube, Apple Podcasts, and Spotify so you don’t miss the upcoming episodes in this series on identity, emotional health, and godly success.
• Share this episode with a Christian woman in business or leadership who loves God but secretly believes He’s mostly disappointed in her.
• Join Kerri’s Monday Email List for deeper teaching on identity, leadership, and spiritual confidence for Christian women in leadership and faith-driven entrepreneurs: saltmidadvisors.com/contact

Support the show

If you’ve ever said, “I hate tech, I just want this to work,” this episode is your blueprint. Kerri M. Roberts sits down with systems and automation expert Brenda Breland of Build Business Academy and BuildDesk, who helps small business owners automate leads, follow-up, and client journeys - without needing a full-time ops or marketing team. Learn how to plug the money leaks in your follow-up, use automation that feels human, and build simple systems that let you serve your clients with excellence.

They unpack the difference between AI that tries to replace you and automation that actually amplifies you, so your clients still feel seen, known, and cared for. Together, Kerri and Brenda walk through why every business, even the tiniest shop, needs a CRM from day one, what smart follow-up really looks like, and how to think through whether you’re called to serve B2B, B2C, or both.

Underneath all of it is a simple, biblical principle: faithful stewardship. When you care for the systems behind your business and the body God has given you, you’re freed up to lead, love, and serve at a higher level. This episode will help you see where your systems may be working against you - and what to do about it before the year ends.

Key Takeaways

• Most small businesses are leaking money in their follow-up.
• Automation should amplify you, not replace you.
• Every business needs a CRM from day one.
• Content that converts starts with connection.
• Follow-up is the one automation you can’t afford to ignore.

Resources

✨ HR in a Box – Your Fractional HR Partner for Small Business

 If you’re growing a business and want to build people systems that honor your team and protect your company, HR in a Box gives you the tools, templates, and guidance you need—without the cost of a full-time HR department. From compliant hiring to performance conversations, it’s designed to help you lead with clarity, integrity, and confidence. www.saltandlightadvisors.com/hrinabox

🎁 Bonus Resource – Small Business Systems & People Checklist

 Want a simple way to see where your chaos is coming from? Grab Kerri’s free Small Business Systems & People Checklist—a one-page guide to help you spot gaps in your HR, operations, and automations so you know exactly what to fix next. www.saltandlightadvisors.com/hraudit

Get 15% off any product from Rho Nutrition (the NAD+ is Kerri's favorite) by going to rhonutrition.com/kerriroberts

Connect with Brenda

• Website (CRM & Automation Platform): BuildDesk – builddesk.ai
• Instagram (Personal Brand & All Offers): @balancingbreland
• Programs & Brands Mentioned:
  • Build Business Academy (BBA) – Group coaching for online and brick-and-mortar entrepreneurs
  • BuildDesk – All-in-one CRM, automations, and client journey platform
  • House of Scale – Community and retreats for high-level entrepreneurs
  • Lifestyle & Labs – Health and wellness support using labs, biofeedback, and (when appropriate) peptides and practitioner oversight

If this episode helped you see your business (or your body) differently, share it with another business owner who’s in the thick of the chaos right now. Make sure you follow the show, leave a rating or review, and check the links in the description to connect with Brenda and access the resources mentioned.

Don’t just survive the chaos - steward it well and let God use it to shape you into the leader you’re called to be.

Support the show