In this episode of Tenacity with Sonia C, I sit down with Jared Jennings, founder of Phantom Brands, to talk about what it takes to build a sustainable and successful business.

Jared’s journey from a corporate 9-to-5 job to running a thriving brand agency wasn’t a straight path—it was filled with challenges, pivots, and invaluable lessons. We dive into:

✅ How to recognize when it’s time to pivot your business

✅ The key skills every founder must develop to succeed

✅ The power of niching down and standing out in a crowded market

✅ How to market and grow your business with little to no budget

✅ Networking strategies to connect with high-profile clients

✅ Overcoming setbacks and staying motivated through tough times

Jared shares real, actionable insights that entrepreneurs can apply immediately, whether you’re just starting or looking to scale.

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