Emma Mondolino is the Head of Nextdoor Create, the sales marketing and strategy group at Nextdoor. She talks with Andi about marketing v strategy, what true ‘hustle’ means and what it’s like working for a hypergrowth start up.

In this episode we discuss:

1. The advertising trend towards hyperlocal and what that means for brands

2. How brands can adapt and thrive with hyper local advertising

3. Competitors… Who does Nextdoor compete with?

4. How Nextdoor has evolved during the last five years

5. How could Nextdoor evolve in the next five years following the IPO

6. With a product built around local, does Nextdoor change each country?

7. What’s the difference between marketing and strategy?

8. The lessons from working at Pinterest and Twitter

Emma Mondolino

Emma Mondolino is the Head of Nextdoor Create, the sales marketing and strategy group at Nextdoor.

Currently she’s focused on creating value for brand partners by building bespoke creative campaigns.

Before she joined the Nextdoor team, Emma worked at Pinterest in both Sales and Marketing. Prior to her time there she was a foundational member of the Brand Strategy team at Twitter.

Find Emma on LinkedIn

Important Links

Careers at Nextdoor

Book Recommendations

Setting the Table: Lessons and inspirations from one of the worlds leading entrepreneurs by Danny Myers

The Art of Possibility: Transforming Professional and Personal Life by Rosamund Stone Zander, and Benjamin Zander.

Digital Marketing Strategy Course

My Digital Marketing Strategy Course in partnership with the University of Vaasa in Finland is available now via Teachable for just €249.

It’s perfect for small business owners, entrepreneurs and those who want to get a better understanding of what marketing strategy is and how to embed that strategy across an organisation.

Sign up for the programme here: https://univaasa.teachable.com/p/digital-marketing-strategy

Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.

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Andi Jarvis, Eximo Marketing.