Strategy Sessions

Strategy Sessions Marketing Podcast with Kelley Cambry


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Kelley is co-founder and CEO of Blue Studios.io, a family friendly crypto wallet, a former AVP at American Express and JPMorgan and 3rd generation entrepreneur.

In this episode we discuss:

  • The hype around web3, crypto, NFT and blockchain
  • Why Andi’s wild predictions about the death of web3 might not be right!
  • Why Blue Studios focuses on the family
  • The benefits of being a start up v incumbent in a fast growing space
  • Why building a community is essential for the growth of Blue Studios
  • How communities can spread the word crypto love
  • Why having a hyper focus is essential for a start up
  • Kelley’s background and why jumping out of big corporate was an obvious move
  • The lessons of being a 3rd generation entrepreneur
  • Kelley Cambry

    Kelley Cambry is co-founder and CEO of Blue Studios.io. Blue Studios.io builds tools and software to onboard families into Web3. Kelley spent time at Discover Card, in Consumer Card Acquisition.

    She was also Assistant Vice President of Digital and Product Manager for companies like American Express and JPMorgan.

    With her background in Fintech and Computer Science, Kelley wanted to start a company to do her small part in changing the world leveraging her entrepreneurial spirit as a third-gen entrepreneur. Kelley is also a graduate of Howard University.

    Find Kelley on Twitter

    Book Recommendations

    Farnam Street Blog

    #NFTsForGood on Twitter Spaces

    FinTech Blueprint

    Average Joe newsletter

    Digital Marketing Strategy Course

    My Digital Marketing Strategy Course in partnership with the University of Vaasa in Finland is available now via Teachable for just €249.

    It’s perfect for small business owners, entrepreneurs and those who want to get a better understanding of what marketing strategy is and how to embed that strategy across an organisation. 

    Sign up for the programme here: https://univaasa.teachable.com/p/digital-marketing-strategy

    Andi Jarvis

    If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.

    If you don’t get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website.

    Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating.

    Andi Jarvis, Eximo Marketing.

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    Strategy SessionsBy Andi Jarvis

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