Britney is Marketing Manager at Hugging Face, the AI community building the future. She’s an SEO expert, machine learning whiz and amazing conference speaker.

In this episode we discuss:

1. Hugging Face… what is it and where did the name come from

2. The difference between Artificial Intelligence (AI) and Machine Learning (ML)

3. Why people don’t need to be scared of ML

4. Why people should be scared of ML!

5. What’s the main goal of the marketing at Hugging Face

6. Why you should always prioritise by impact in your marketing activity

7. What it’s like working at Moz

8. The fun of being a Search Scientist and watching the SEO community take your work to new levels

9. Learning lessons from running your own marketing company

10. Why imposter syndrome is your friend when it comes to public speaking

11. TOPTIPS for aspiring conference speakers

12. Surviving lockdown with a pet snake!

13. Entrainment theory and why you’ll end up going down a YouTube hole because of it!

Britney Muller

Britney Muller is a Marketing Manager at Hugging Face, SEO Consultant, and proud Aunt. Britney was previously the Senior SEO Scientist at Moz and founder of Pryde Marketing, a boutique medical marketing agency.

Find Britney on Twitter 

Book Recommendations 

The Data Skeptic Podcast

Machine learning with python

Natural Language Processing with Transformers – Building Language Applications with Hugging Face by Lewis Tunstall, Leandro von Werra and Thomas Wolf

Other Links

Rand Fishkin (Founder at Moz) on the Strategy Sessions

Digital Marketing Strategy Course 

My Digital Marketing Strategy Course in partnership with the University of Vaasa in Finland is available now via Teachable for just €249.

It’s perfect for small business owners, entrepreneurs and those who want to get a better understanding of what marketing strategy is and how to embed that strategy across an organisation.

Sign up for the programme here: https://univaasa.teachable.com/p/digital-marketing-strategy

Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.

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Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating.

Andi Jarvis, Eximo Marketing.