February 22, 2022

Strategy Sessions Podcast with Ian Forrester and Ryan Clarke from STATSports

56 minutes

Ian Forrester is the CMO of STATSports and Ryan is the company's Head of Ecommerce. STATSports provides the most powerful football GPS player tracker for individuals. Real-time performance data and not just players wearing sports bras.

In this episode we discuss:

What does the STATSport product do and how it came to life

Building a world-leading business from Newry, Northern Ireland

Marketing a ‘sexy’ product and why it’s not as easy as you think

What role does marketing play in the pro (B2B) side of the house

Can you build a DTC and B2B offering at the same time

What it’s like operating in a market that Google and Amazon are eyeing up

How digital marketing drives online sales

Role of big events like Christmas in consumer sales

What jobs are available at STATSports

Ian Forrester

Ian is responsible for Marketing and Consumer Sales at STATSports. At STATSports Ian has developed a robust Marketing plan utilising some of the biggest sports stars on the planet that is supported by a strong e-commerce team and field sales in Europe and USA.

Ian on LinkedIn

Ryan Clarke

Ryan is the Head of Ecommerce at the world’s leading on-field performance monitoring and analysis company – STATSports, who now sell products in both DTC and B2B markets. He is responsible for the growth of STATSports users through customer acquisition online.

Ryan on LinkedIn

Important Links

Arsenal and STATSports

Jobs

List of stadiums

Book Recommendations

Thinking Fast and Thinking Slow by Daniel Kahneman

Traction by Gino Wickman

How to Be a Footballer by Peter Crouch

You Guys Are History! By Devon Malcolm

Andi Jarvis

LinkedIn and Twitter