Research is the fundamental first step in building a solid strategy. In this episode, we discuss keeping an open mindset, uncovering recurring themes and validating hypotheses using qualitative and quantitative techniques, using social social media, buying research, integrating NPS with customer support and more!

What's the role of marketing in startups and big companies? What can you learn from your most loyal customers? Why is digital marketing "too easy"? How does pricing shape customer perceptions? In this episode, we answer these fundamental questions about the role of marketing in startups and discuss loyalist research, pricing and distribution.

What does having a brand strategy mean for a startup? Should startups have a "brand purpose"? When and how should startups start thinking about investing in building their brands?

What's the right balance between strategy & execution? What can you learn from the wisdom of big brands while staying nimble? This new podcast by Onur and Tuomas helps startups achieve profitable growth and build lasting brands.