Dale Bornstein, CEO at integrated marketing firm M Booth, reveals the factors that made her a compassionate leader and how she finds her own mentors in the pressure-filled industry of integrated marketing. “Integrated marketing is a really cohesive approach to pulling the right levers in the marketing mix in the right ways for the most impact,” says Bornstein. In order to operate a fast-moving, award-winning agency, Bornstein has embraced several leadership lessons obtained during her adventures, which she details in this episode.

“Innovation isn’t about disrupting everything and turning the world on its head; Innovation can be a tiny adjustment in the way you operate,” says Jennifer Leonard, Chief Innovation Officer and Executive Director of the Future of the Profession Initiative at the University of Pennsylvania Carey Law School. In the inaugural episode of Strategy Sphere, Lavinia Calvert and Deborah Farone speak with Leonard, addressing how to focus on end users and how — using the tools of radical collaboration — each of us can uncover unexpected solutions to age-old problems.

As professional services marketers we face the complicated challenges of marketing expertise, relationships and reputations. And whether you are in the accounting, consulting, legal, or advertising spheres, there are so many similar, yet intricate issues. But they are issues we’re excited to figure out as we talk to the smartest people on the planet, to find the answers.