Strategy Sprints: B2B Sales for Founders

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ Simon Severino goes solo for this Claude In Sales Series episode — debunking the most damaging myths B2B founders and salespeople tell themselves about AI in sales. If you have thought any of these things about Claude or AI tools, this episode will reset your thinking fast. • Why "AI can't do real sales work" is costing founders real pipeline every week • The 3 most common lies salespeople tell themselves about AI and why they stick • How Simon uses Claude AI inside his own live sales process — specific and practical • The difference between AI replacing salespeople and AI multiplying their output • How to start using Claude in your pipeline this week without changing everything 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ What you will learn: - Why marketing is salesmanship in a one-to-many environment - The customer factory framework: how to turn prospects into referrals - The biggest channel mistake founders make (and how to fix it) - Three things AI needs before it can produce great marketing - How Allan wrote two books that reached over 1 million readers 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ What you will learn: • Why most people use AI as a search engine and get disappointing results • The Data → Information → Understanding → Wisdom framework that changes everything • How to build a "wisdom machine" that improves itself every day • The second biggest mistake founders make when starting with AI agents • How Neil Farrimond built and monetised a Mac app using Claude Code in under one hour 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ What you will learn: - Why positioning is both personal AND professional -- and why you cannot separate them - Simon's Pilates epiphany that revealed the Spotter metaphor (the missing link between cheerleader and drill sergeant) - The real reason your pricing feels hard (it is a positioning problem, not a pricing problem) - Monica's framework for listening to the cues that reveal who you actually are - Why the body shows you the breakthrough faster than the brain 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ What you will learn: - The difference between product questions and progress questions - How to use the timeline technique to uncover the real buying trigger - Why hypothetical questions ("what would you like to see?") mislead your entire sales process - The four forces every buyer is navigating -- and how to ask into each one - Live examples: rewriting bad questions into questions that open buyers up 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ What you will learn: - Why everybody in the sales process is lying -- and why that started in childhood - The professional vs amateur distinction (the 69-step surgeon analogy) - Why cold calling still works and "it doesn't work" is just an excuse - How to detach emotionally by prospecting at volume - How control -- not charisma -- is what actually closes deals 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

🐬 Join the Sprint Club: https://www.strategysprints.com

⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

Key points:
• The shift from pitching products to creating genuine conversations is the single biggest lever in modern B2B sales — Gail Kasper's TV career taught her that authenticity always outperforms technique
• Founders underestimate the power of energy and presence — buyers decide in the first 30 seconds, before a single feature is mentioned
• Persistence is not pestering: Gail's framework separates follow-up that builds relationships from follow-up that destroys them — and the line is thinner than most founders think

 🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.

Join 250+ B2B founders in Sprint Club (free 7-day trial): https://strategysprints.com

In this episode, Simon Severino and Monica Bozinov share how AI tools are reducing cognitive load, cutting context-switching, and giving them back hours every week.. without the hype, without the technical overwhelm.

0:00 Introduction
1:37 Simon's Facebook post — running 7 roles at once
3:30 Context switching: the real problem AI solves
6:00 Why Claude beats ChatGPT (it's not the model)
8:30 Monica's 30-minute sprint with AI — gamified work
11:53 10 minutes to set up a health coach agent
12:46 99% sleep score — what changed
15:00 AI as a business coach: behavioral guardrails
17:23 Protecting relationships with AI accountability
20:46 GTD roles framework: husband, father, CEO, athlete
24:00 How to start: move to Claude Code from chat
26:00 Connecting AI to your actual context (Gmail, calendar, notes)
27:30 Jetpack Workshop — building your board

WHAT YOU'LL LEARN
- Why most people's AI fails (and the one fix that changes everything)
- How to set up a health coach agent in 10 minutes using a simple Google Doc
- The GTD roles framework for using AI across every area of your life
- How Monica gamified 30-minute work sprints with Claude
- The difference between using AI for confirmation vs. using it as a guardrail

CONNECT
X: https://x.com/simonseverino
LinkedIn: https://at.linkedin.com/in/simonseverino

#B2BSales #AIProductivity #ClaudeAI #CognitiveLoad #SalesShow

🐬 Join the Sprint Club: https://www.strategysprints.com

⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

What you'll learn:

- How to create a certification program that generates recurring revenue and loyal advocates

- The tribal leadership model Mitch used to scale Tony Robbins' business past $25M/year

- Why certification beats licensing for long-term business growth

- How to build a community-powered sales engine that sells for you

- The exact steps to go from expert to empire builder

🐬 Join the Sprint Club: https://www.strategysprints.com

⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME

🐦 X: https://x.com/simonseverino

👋 LinkedIn: https://at.linkedin.com/in/simonseverino

🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES

🐬 Business Coaching: https://www.strategysprints.com

🌴 Sales Show: https://www.youtube.com/@simonseverinosales

💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO

Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3. 

🐬 Join the Sprint Club: https://www.strategysprints.com

⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

You will learn:

- How Lenita Marie Davis closes deals without discounting

- The 3-step framework for repeatable B2B sales

- Why speed beats perfection in deal closing - How to build pricing power in competitive markets.

🐬 Join the Sprint Club: https://www.strategysprints.com

⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME 🐦 X: https://x.com/simonseverino

👋 LinkedIn: https://at.linkedin.com/in/simonseverino

🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES

🐬 Business Coaching: https://www.strategysprints.com

🌴 Sales Show: https://www.youtube.com/@simonseverinosales

💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.