🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ Simon woke up 4 AM sweaty: 'The book needs to change.' 6 hours and 3 coffees later, he rewrote every chapter. Here's what founders miss about the book editing process—and why the hard part starts AFTER you finish writing Sean, Neil, and Simon pull back the curtain on writing their books—from the 10-person friend editor strategy to Simon's pivot with Jay Abraham, audiobook considerations, and the "I wish I had" title framework. THE EDITING APPROACHES: Simon's Book 1 (Strategy Sprints, 2022): Publisher editor from Kogan Page Paid editor Cindy on top Reason: First book, not a great writer Two editors during writing phase Simon's Book 2 (with Jay Abraham): Jay and Simon talk, Claude writes AI as writing partner Still considering book writing coach in Google doc Example: Ali Abdaal's coach Azul with comments/questions/restructuring suggestions SEAN'S FRIEND EDITOR STRATEGY: The System: Chose 7-10 trusted people Made individual Google Doc copy for each person Title format: "[Name] - Controlled Copy - [Date]" Gave specific questions for feedback Timeline provided Why Individual Copies: "Remove their access after edits so you have one controlled master copy. Don't leave loose copies out there." Chapter Markers: 04:10 – Wins of the Week: Personal updates, life chaos, and current projects from Sean, Neil, and Simon. 08:45 – Editing Approaches: How Simon uses publishers, paid editors, and AI tools like Claude to refine drafts. 13:20 – Friend Editors: Sean’s system of giving controlled copies and targeted questions for peer feedback. 20:15 – Writing for Audiobooks: Story-first structure and adapting technical content for audio. 25:00 – ICP Pivot: How redefining the ideal reader caused a full book rewrite and new direction. 31:10 – Covers & Titles: Branding consistency, color choices, and titles that communicate value clearly. 36:40 – Publishing Options: Pros and cons of traditional vs. self-publishing—and why publishers don’t market for you. 41:50 – Marketing Strategy: Podcast tours, partner-driven lead magnets, and email list–building for launch. 48:30 – Final Advice: If a book is the best vehicle for your message, commit and start writing. 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ We are going to steal from ServiceNow for you today. The two marketing secrets we’ll steal for you will be things you can immediately implement. And you’ll learn them in less time than it actually takes you to find out who the heck is servicenow. Join Michael The Referrability Master Roderick and Simon The Sales Booster Severino. Simon Severino and Michael Roderick reveal ServiceNow's $200B playbook—becoming indispensable through operational value, building switching costs, and the hero/guide positioning that makes you referable without celebrity marketing.THE SHOCKING COMPARISON:Salesforce: $250B market cap, very public, forward-facing brand, external focus (customers, vendors, users)ServiceNow: $200B market cap, nobody's heard of it, works behind the scenes, internal focus (HR, admin, IT, workflow)The Lesson: "You don't need rah-rah marketing to reach $200B. You need to be indispensable in the background."THE 'MAN BEHIND THE CURTAIN' STRATEGY:Celebrity Brand (Wizard): Lots of branding everywhere Overt presentation Forward-facing Operational Brand (Man Behind Curtain): Not seeking to be forward-facing Gets into the weeds Thoughtful internal business focus Both can be equally successful Key: Make yourself indispensable. If they remove you from the back end, there's a major problem. 02:00 "I Am Nobody" Concept - Completely indispensable but internally invisible 03:15 Internal vs External Systems - ServiceNow for inside, Salesforce for outside 04:30 Market Cap Comparison - ServiceNow $200B vs Salesforce $250B 05:45 No Flashy Marketing - Reached $200B without rah-rah celebrity branding 07:00 Man Behind Curtain - Thoughtful internal focus vs wizard forward-facing brand 18:15 Service Business Reality - Most don't have actual switching costs 19:30 Creating Indispensability - Listen between lines, ask what's working and missing 21:00 Expansion Strategy - Sales trainer → onboard people → integrate CRM → go deeper 22:45 Consultant Relationships - Become bottleneck with exclusive access to Google/Meta 24:30 True Bottleneck Power - Lose you, lose direct phone line to major platforms 26:00 Relationship Guarantee - Can't guarantee exclusivity, but easier with your connections 27:30 ClientTheory Book Club - Franchise CRM applying Strategy Sprints chapter by chapter 29:00 Website Chapter Question - Who is the hero and who is the guide? 30:30 Hero vs Guide Framework - Don't be Superman, be Spider-Man's 80-year-old coach 32:00 Perspective Shift - Hero has mission with obstacle, guide offers 3-step process 42:30 Technology Made Us Impatient - Extra second to load causes annoyance now 44:00 TV Evolution Example - Used to watch commercials live, now can't wait one second 45:15 Friction is Universal - Everyone feels it, solve it and people talk about you 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ Simon's kids got their first judo belt and refused to take off their 'warrior dress.' That moment sparked a question: There's a warrior in every CEO and sales leader—how do we help them? Enter Rob Fenster Maker, The Warrior Maker. Rob Fenster Maker (The Warrior Maker) breaks down the warrior archetype for business leaders, including the foundation work that creates unshakeable resilience, the difference between protecting vs. fighting, and how to handle setbacks during tough sales cycles.THE WARRIOR DEFINITION:"A warrior is never somebody who fights everyone in front of them. A warrior is somebody prepared to take their stand to protect those behind them."ROB'S JOURNEY:Military background → Warrior spirit ingrained → Lost that identity → Felt like going through motions → Did hard work on himself → Reignited warrior spirit → Everything changed: Better husband More impactful father Better friend Cascaded through entire life holistically THE FOUNDATION WORK:Step 1: Identify Your Truths Dig deep → Speak them out → Write them out Do this BEFORE life happens (because it will) When you do this work beforehand, you're ready to take your standStep 2: Same for Business Understand foundation of your business What's the main thing your business serves and provides? Know your mission Withstand the cycles (good and bad) Get through bad to reach goodTHE IDEAL CLIENT AVATAR:Man, early 30s to early 50s Married, has children Had some success in career But feels something's missing Wrapped around 9-to-5 identity Knows there's something moreThe Mission: Help them understand there's more than 9-to-5. Live life with intention in body, mind, and spirit. Chapter Markers: 02:45 Why Warrior Coaching - Word "warrior" always resonated deeply with Rob 03:30 Military Background - Warrior spirit ingrained from military service, integral to faith 04:15 Personal Transformation - Lost warrior identity, rediscovered it, life changed drastically 05:00 Holistic Impact - Became better husband, father, friend when warrior spirit reignited 05:45 Foundation Work - Understanding your truths before life happens to you 06:30 Business Foundation - Know what your business serves and provides as main mission 07:15 Withstanding Cycles - Understanding mission helps survive bad business cycles 08:00 Ideal Client Avatar - Men 30s-50s, married with kids, successful but feel something missing 09:15 Nine-to-Five Identity - Helping men understand there's more beyond career identity 15:00 Cemetery of Dreams - Don't let dreams die, they're given to you to serve the world 16:00 Two Tribes Question - Community around you vs online tribe serving same mission 17:30 Digital vs Face-to-Face - Digital makes connections easier, not necessarily better 18:45 Authentic Consistency - Same person and message whether digital or in-person tribe 20:00 The Warrior Forge Launch - Cohort of 8-10 men to reignite warrior spirit 21:15 Warrior Definition - Not fighting everyone in front, protecting those behind you 22:30 Program Topics - Call to rise, armor of identity, vows of a warrior 33:45 Dealing with Setbacks - Can't hang on to setback, learn from it through self-reflection 35:00 Self-Reflection Process - What could I have said differently? How can I present better? 36:00 Never Give Up - Find courage within, courage is not absence of fear 37:00 Courage Definition - Allowing fear not to control you, make one more call 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@SalesShow 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ It's just a cookie. Yet Oreo owns 9 out of 10 US households and makes $3B annually. How? Two stolen strategies you can use this week—plus the prediction platform that knew Trump would win a month early. Simon Severino and Michael Roderick (the Repeatability King) break down Oreo's $3B strategy—from Star Wars collaborations to Super Bowl blackout tweets—and reveal the betting platform that tells you what's actually on your audience's mind right now. THE OREO DOMINATION STATS: 9 out of 10 US households eat Oreos $3 billion annual revenue (owned by Mondelez) Broke the internet multiple times with one cookie THE 2 STOLEN STRATEGIES: STRATEGY #1: EMOTIONAL CONNECTION THROUGH NOSTALGIA Star Wars Collaboration: Light vs. Dark side cookies with blue or red cream Selling the feeling of watching Star Wars, not just the cookie Post Malone Partnership: Created entire new cookie around current pop culture relevance The Principle: "Most cookies just advertise 'here's our cookie.' Oreo taps into nostalgia of brands we grew up with—you're not selling product, you're selling feelings from the past." STRATEGY #2: REAL-TIME AGILITY "Dunk in the Dark" (Feb 3, 2013): Super Bowl power outage → Oreo tweets "You can still dunk in the dark" → Went viral instantly Right moment + right message = cultural phenomenon The Bunker Stunt: When billionaires discussed building bunkers, Oreo built actual bunker in Alaska to "save their secret formula" Went viral again (even with criticism about spending) Marketing job: Get people talking ✓ Chapter Markers: 00:45 Oreo's Dominance - 9 out of 10 US households, owned by Mondelez, $3B annually 01:30 Guest Introduction - Michael Roderick, repeatability king, on stealing Oreo's strategies 02:15 Strategy 1: Nostalgia Marketing - Tap into beloved brands people grew up with 03:00 Star Wars Collaboration - Light vs Dark side cookies with blue/red cream 11:30 Applying to Small Business - How solopreneurs and agencies can use zeitgeist 12:15 Polymarket Introduction - Crypto-based betting platform for accurate predictions 13:30 Why Polymarket Works - People bet real money, not just social opinions 14:45 Election Prediction Success - 85% predicted winner while traditional polls failed 16:00 Social Desirability Bias - Surveys get socially acceptable answers, not truth 17:15 Business Application - Check top business topics people are betting on 18:30 Minimum Engagement - Create polls on LinkedIn/X about trending topics 19:45 Go Deeper - Take position, discuss pros and cons, create intimate conversations 27:15 Platform Differences - LinkedIn strategy works for weeks, X moves too fast (15 minutes) 28:30 Jarvis to Iron Man - Be the coach available anytime, not just scheduled sessions 29:45 Branded App Solution - Strategy Sprints app for real-time member questions 31:00 Real-Time Cadence - Match response speed to client's life flow and pace 32:15 Cookie Nostalgia Memory - Ringo Pavesi commercial with racial harmony message 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ Strategy Sprints' was the wrong book title. 21 years of work, bestseller in 9 languages, university curriculum—but Simon admits his biggest mistake. Here's the 2-question framework he's using for book two with Jay Abraham (and why it applies to every offer you build). Simon Severino and Sean break down offer creation from customer research to pricing strategy, including the Brunson Box method, common founder mistakes, and why "transformation" kills sales while "results" close deals. IDENTIFYING WHAT CUSTOMERS ACTUALLY NEED: Direct Research Sources: Comments (YouTube, socials, posts) Questions via email, phone, WhatsApp End every session: "What else do you need? What can I improve?" Monthly NPS questions (enriched version) The 3 NPS Questions: What was particularly helpful in getting you results this month? What's missing? What else do you need? 0-10: How likely are you to refer us? The "Piazza" Method: "In Italy, you go to the piazza to meet people. Now it's Twitter, Facebook, YouTube, podcasts—that's the modern piazza." Go on other people's podcasts = market research Run your own podcast = market research Every monologue comment section = market research AI Research Prompt: "These are my people. What are their top 3 problems? Where do they look for help? What do they write on Amazon/YouTube about similar offers? What do they hate? What needs aren't being met?" OPA Strategy (Other People's Audiences): Use AI to find top 10 competitors → Study their comment sections for trends → Add what's missing to your offer THE 1/10TH PRICING RULE: Don't look at competitor pricing. Look at value created: Add $200K to their life? Charge $20K (10%) Reduce costs by $30K? Charge $3K (10%) If No Results Yet: Take 5 clients for FREE for 3-6 months while doing other work. Get real results, then charge confidently with conviction. HOW TO DIFFERENTIATE (YOUR WEIRDNESS = COMPETITIVE ADVANTAGE): "Whatever makes you weird in social situations is your asset. Don't hide it—own it aggressively." Examples: "I hate people, love numbers—I'm the spreadsheet guy" "I can't count to 10 but I love people—I run HR" Sean: "I've had 1M+ DM conversations—I'm the DM guy who closes hundreds of millions" Chapter Markers: 05:15 Core Topic - How to identify what target customers actually want and need 06:00 Finding Customer Needs - Comments, questions via email/phone/social, end-of-session reviews 07:30 Monthly NPS Questions - What worked well, what's missing, likelihood to refer (0-10) 09:15 Net Promoter Score Framework - Follow-up questions for actionable business insights 17:15 The 10% Rule - If you add $200K value, charge $20K (10% of value created) 26:00 Sean's Unique Positioning - DM expert with 1M+ conversations, close deals via DMs 27:30 Sales vs Marketing Tool - Tool that gets sales, not just leads (key differentiator) 29:00 Brunson Box Framework - List everything in offer, have others help remove items 30:30 Package with Integrity - Don't make stuff up, do the work first then package it 48:00 Start with Distribution - Personal brand, credibility, communication from day zero 49:15 Book Creation Timeline - Strategy Sprints book: 21 years of doing, 6 months writing 50:45 Crafting Through Client Work - Solving problems in NYC, Miami, Beijing, Paris 60:15 Book Success Metrics - Translated into 9 languages, used in MBA curriculums worldwide 61:45 Book Title Mistakes - "Strategy Sprints" good for IP, bad for memorability 63:00 Two Magic Questions - "I wish I had..." and "I want..." (Atomic Habits, 4-Hour Work Week) 64:15 Apple Pencil Example - Called "Pencil" not "WMX300" like Sony headphones 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ 98% transfer rate. 2,500 members moved platforms. Simon and Jay Abraham now apply the same launch framework to their November book—targeting $1M revenue from an $8K workshop. Here's the 3-phase system they're building in public Simon Severino breaks down the exact launch strategy for his November book with Jay Abraham, including waiting list tactics, 5-day challenge, and $8K workshop funnel targeting seven-figure revenue. THE MISSION: Help 100,000 business owners achieve enrichment Generate $1M (workshop + 1-1 clients) Long-term royalties Book: 12 anti-hassle tools for monetizing expertise (licensing, partnerships, outcome-based pricing) THE 3-PHASE SYSTEM: PHASE 1: PRE-LAUNCH (4 Months) Entry Points: Waiting list with exclusive early access Case study applications: "Be featured in the book" Sweepstakes for book feature $1/day paid awareness ads Why Join: Get book first Monthly rotating free tools First 10 people: Massive workshop discount Content Strategy: Daily social posts to waiting list 30-second teaser videos A/B test covers publicly Work-in-public writing process Chapter testing (Tim Ferriss method) Live streams on chapters Share mistakes and AI writing experience Update all bios with waiting list link Podcast tour 12 live streams on 12 chapters Daily chapter hook posts Book club format Q&A THE 98% BENCHMARK: Sean's 2019 campaign moved 2,500 members with weekly teaser videos, 6-day launch formula, celebratory stories, problem reveals, solution pitches. KEY INSIGHT: "People stop buying when you stop making offers or disappoint them." - Russell Brunson Perfect for authors, coaches, consultants planning book launches, course creators, and founders building high-ticket workshop funnels with systematic frameworks. Chapter Markers: 02:15 Launch Overview - November book launch with Jay Abraham on business enrichment 03:30 Book Purpose - Give 12 tools to reduce stress and monetize expertise 04:45 Three Main Outcomes - Help 100K business owners, make $1M, generate royalties 06:00 Story Arc Strategy - Each chapter solves one problem with story and downloadable tool 24:15 Workshop Details - $8K for 6-hour session applying book tools to business 26:00 Exclusivity Strategy - Limited seats creates urgency and FOMO 27:30 Replay Upsell - Sell workshop snippets to people who missed live event 38:15 Sweepstakes Drawing - Winner gets featured in book via application 39:30 Application as Sales Tool - Collect super-interested prospects for post-launch calls 41:00 Testing Chapter Titles - Post chapters on Twitter for engagement (Tim Ferriss method) 42:30 AB Test Book Covers - Work in public asking "A or B?" for engagement 61:30 Brunson Box Framework - Write crazy ideas, let audience circle what they want 63:00 Box for Each Phase - Create Brunson Box for pre-launch, launch, post-launch 64:15 Hard Work After First Draft - Editing, CTAs, images, then marketing begins 65:30 Patrons List Idea - Mention collaborative helpers in back of book 66:45 Funnel Stacking Strategy - Free+shipping book leads to perfect webinar 68:00 Sprint Club Integration - First buyers get 30 days free in membership 69:15 Linchpin Model - Stack all funnels together for perpetual ecosystem 70:30 Keep Making Offers - People only stop buying when you stop offering 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ 90% of options buyers lose money. Wall Street pros flip the script—selling puts instead—and generate $15K monthly while building portfolios of stocks they actually want to own. Here's the one position they never take. Discover the cash-secured put strategy that flips options trading on its head—generating 70-80% win rates and consistent monthly premium while positioning yourself to own high-quality companies at discounted prices. THE BRUTAL TRUTH: 90% of options buyers lose money betting on direction, timing, and magnitude. But for every losing buyer, there's a put seller collecting premium consistently, predictably, month after month. THE POSITION WALL STREET PROS NEVER TAKE: Amateurs chase highest premiums on volatile, questionable companies. Professionals never sell naked puts at-the-money on stocks they don't want to own. THE 3 ELITE TRADER RULES: 1. Quality Filter (Eliminates 95% of trades) Only sell puts on stocks meeting 10+ year hold criteria. If you wouldn't own it long-term, don't sell puts on it. Period. 2. Margin of Safety (5-15% Out-of-the-Money) Stock can drop 10% without assignment. Still collecting 0.5-1.5% monthly premium (6-18% annualized) plus underlying appreciation. 3. Assignment = Win, Not Loss Getting assigned = acquiring quality asset at discount while getting paid. This is the feature, not the bug COMPLETE VIDEO COVERS: Exact screening criteria for put-selling candidates Position sizing calculator (never over-leverage) Strike selection formula (max premium, min risk) Real portfolio examples with monthly income Assignment handling strategies Tax implications and account setup Perfect for entrepreneurs who've sold businesses, investors with $500K+ capital, founders seeking systematic monthly income, and builders wanting capital to work as strategically as their businesses—without day trading chaos or index fund passivity. Chapter Markers: 00:30 Secret Strategy Teaser - Wall Street trader secret using system discrepancy 01:15 Portfolio Overview - Public portfolio at $1,090,000 (37% to $3M goal) 02:00 Income Portfolio Focus - Year-to-date performance and strategy 07:15 Ayrton Senna Principle - Can't pass 15 cars in sun, but can in rain 07:45 Win Rate Revealed - 95.97% success rate (238 winners, 10 losers) 08:30 Strategy Breakdown - 80-90% cash-secured puts, 10% credit spreads 09:00 Only 4% Loss Rate - Unusually high win rate compared to life activities 09:45 Live Trading Transparency - All trades visible in Sprint Club real-time 10:15 Monthly Income Progression - March $1K to October $15.6K growth 11:00 Capital Efficiency - Using $160K to generate $15K monthly 11:30 Annual Options Income - $98,000 after fees (pre-tax) 12:00 Normal Strategy Formula - Sell cash-secured puts 45 days out at 30 delta 12:45 Exit Strategy - Close at 50% profit or 21 days if loser 13:15 Why It Works - Start with 70% win probability, reduce to 4% loss through management 17:30 Example Trade Results - $12K capital made $1,274 in 5 days 18:00 During Family Vacation - Trade worked while in Italy with family 18:30 Position Sizing Key - Stay small on purpose for risk management 19:00 The Glitch Explained - SEC vs CFTC different cost structures for same underlying 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ I'm on your website right now...' This one sentence turns cold prospects into warm conversations in seconds. Jonathan Frank's 5-person team uses it to close equipment financing deals—plus the UC filing hack that reveals who's ready to buy. Jonathan Frank (VP of Sales, Alliance Funding Group) reveals the exact prospecting process, multi-channel outreach strategy, and weekly accountability system that drives consistent equipment financing sales through active hunting, not waiting. THE PHILOSOPHY SHIFT: "Hunting vs. farming. We don't wait for inbound leads. We proactively find prospects using data and past success metrics to target ideal clients." THE UC FILING HACK: Public financing documents reveal companies actively financing equipment. Analyze these filings to identify: Companies with similar financing activity Growth pattern indicators Active CapEx spending Replicable winning strategies PROSPECTING TECH STACK: ZoomInfo: Contact data extraction UC Filings: Public financing document analysis LinkedIn: Regular posting for visibility and connection building BUSINESS MODEL: Alliance Funding Group = privately owned direct lender specializing in equipment financing and working capital for businesses with CapEx plans. Competitive, consultative solutions for long-term partnerships. Perfect for sales leaders, VPs of Sales, B2B sales teams, equipment financing professionals, and founders building proactive outbound sales systems with small teams. Chapter Markers: 00:36 About AFG - Direct lender for equipment financing and working capital solutions 01:27 Sales Team Structure - 5-person team with proactive "hunting" approach 02:15 Data-Driven Targeting - Use past success metrics to find ideal clients in specific industries 02:45 Replicating Success - Analyze UC filings to find companies with similar financing patterns 03:04 ZoomInfo for Prospecting - Primary tool for contact data and lead research 03:30 UC Filings Strategy - Review public financing documents to identify active prospects 04:00 LinkedIn Presence - Regular posting to showcase offerings and build visibility 04:43 Multi-Channel Outreach - Phone, email, and LinkedIn messages combined 05:15 Data Gathering Approach - Collect direct lines, mobile numbers, and emails 05:45 Patiently Persistent - Frequent but respectful follow-ups without being pushy 06:11 First Contact Testing - "I'm on your website right now" creates human connection 06:45 Curiosity-Based Opening - Move from cold to warm quickly with natural hooks 07:38 News-Based Hooks - Reference CapEx announcements or company expansions 08:15 Credibility Through Research - Mention public financing activity from filings 08:45 Direct and Consultative - Keep tone professional, move quickly to value proposition 09:00 Cash-Paying Companies - Position financing as liquidity preservation strategy 09:30 Strategic Growth Tool - Finance CapEx instead of draining cash reserves 11:00 Sales Meeting Structure Discussion - Shift to team management best practices 12:00 Weekly Meeting Cadence - Monday goal setting, Friday performance reports 12:30 Monday Submissions - Reps send weekly goals and target metrics 13:00 Friday Reports - What achieved, what missed, and why 13:15 Team Review Meeting - Identify common issues and themes across team 13:30 Individual Coaching - 1:1 follow-ups for personalized improvement 13:45 Accountability Focus - Trackable metrics and continuous improvement culture 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ 3,000 affiliate participants later, Sean reveals why most referral programs fail: founders make vague requests instead of building systematic flywheels. Marie Mack shares the 5-step system that turns partners into revenue engines. Marie Mack breaks down the exact framework for creating referral programs that generate momentum, including the reciprocal incentive structure that motivates both referrer and referred to participate actively. THE FATAL MISTAKE: "Vague requests for promotion kill referral programs. Founders must clearly define what they need: desired customer types, specific promotions, structured programs." THE 5-STEP REFERRAL FLYWHEEL: 1. Crystal Clear Definitions Specify exact customer types wanted Detail specific promotions or messaging Create structured program (not vague "please promote us") 2. Irresistible Dual Incentives Reward the referrer Reward the referred Reciprocal benefits increase engagement and enthusiasm 3. Track and Measure Everything Implement tracking systems for referral sources Assess which strategies yield best results Data-driven approach for optimization 4. Active Communication Strategy Inform and engage referral partners consistently Ensure partners understand the program Make partners feel valued Regular updates and appreciation Foster community and commitment 5. Continual Refinement Monitor negative feedback and suboptimal metrics Make prompt adjustments Stay flexible to new insights Adapt to market changes Keep system effective and relevant Chapter Markers: 05:45 Marie's Recent Win - Power of in-person client connections in digital world 07:20 Energy of Networking Events - Fostering meaningful relationships beyond digital 09:00 Deep Dive Topic - Creating effective referral flywheel systems 10:30 Foundation Step 1 - Clearly define what you need from referral partners 12:15 Target Customer Clarity - Specify desired customer types and promotions 14:00 Structured vs Vague - Establish clear program rather than loose promotion requests 16:30 Irresistible Incentives - Create rewards for both referrer and referred 18:45 Reciprocal Benefits - Motivation through dual-sided rewards increases engagement 21:00 Tracking and Measurement - Implement systems to monitor referral sources 23:15 Data-Driven Approach - Assess which strategies yield best results 25:30 Communication is Key - Actively inform and engage referral partners 27:45 Partner Understanding - Ensure partners understand program and feel valued 29:30 Regular Updates - Appreciation fosters community and commitment 31:15 Continual Refinement - Adjust based on feedback and performance metrics 33:30 Stay Flexible - Adapt system to new insights and market changes 35:45 Preparation and Clarity - Well-thought-out approach scales business through referrals 38:00 Actionable Implementation - Founders can innovate and adapt outreach strategies 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ $730 per month to run a global management consultancy across 14 countries. Most founders spend 10x that and still can't scale. Here's the exact tech stack that works while you sleep—and why you're about to be distracted by 1000 AI agents. Complete software breakdown of the exact stack running a management consultancy in 14 countries for $730/month, including the task-first framework that protects you from AI agent distraction. THE CRITICAL WARNING: "AI agents are proliferating. Everyone will say 'try this!' You'll waste time and money. Start with TASKS first, not software names." THE TASK-FIRST FRAMEWORK: Messaging with A/B testing Marketing automation (works while you sleep) Events to convert lurkers Deal flow pipeline Real-time digital signing (never send PDFs) Client communications and delivery Online store Content/course hosting Operational security AI thinking help Lead qualification (audits/quizzes) Executive assistant functions Clean process documentation Podcast (optional) THE COMPLETE $730 STACK: Lemlist: $99 (A/B testing) Tableau + Tweet Hunter: $48 (Marketing) Luma: $0 (Events - "I'd pay $50") AIO: $20 (Pipeline) PandaDoc: $0 (Digital signing) Kajabi: $316 (Replaces 7 tools) One Password: Security Claude Pro + API: AI automation ScoreApp: Lead qualification Calendly + Fixer: Executive assistant Notion: $23 (Process docs) Podcast hosting: Included WHY KAJABI AT $316 IS WORTH IT: Replaces: Client communication, delivery, online store, content hosting, app, community, leaderboard, challenges, entire website "Fix website typo in 5 minutes vs. weeks with WordPress developer" PROCESS DOCUMENTATION RULE: "Write processes separate from where they happen. Keep clean or company worth 16x less when selling." THE PROTECTION QUESTION: When someone says "try this tool," ask: "Which task is it doing for you while you sleep?" Maps to your task list = test it. Doesn't = ignore distraction. SCALABILITY: Adding 7 more countries = $0 additional cost. Management consultancy (hardest to scale) now runs lean on $730/month. Perfect for founders, solopreneurs, consultants, and agencies wanting minimal overhead, no hiring dependency, and scalable operations without AI tool overwhelm. Chapter Markers: 00:37 Business Scope - Marketing, operations, sales across 14+ countries 01:29 Confidence in System - Exact tech stack Strategy Sprints uses for years 01:45 Current Monthly Expenses - Literally $730 per month to run everything 02:30 Critical Starting Point - Begin with tasks list, NOT software names 02:55 Common Mistake - Teams start with software list instead of needs 03:07 Tasks You Actually Need - Operations, sales, and marketing basics 03:20 Messaging System - AB testing and data validation every 7 days 03:37 Marketing Automation - Push messaging out while you sleep with real-time feedback 04:04 Activate Lurkers - Monthly public events to bring email readers to life 11:14 AI Tools - Claude Pro for everything plus Anthropic API for automations 11:28 Audits and Quizzes - ScoreApp for qualifying leads 11:30 Executive Assistants - Calendly for calendar, Fixer for emails and meetings 11:43 Process Documentation - Notion for clean, simple SOPs 11:48 Why Keep Processes Clean - Messy processes are worth nothing when selling company 12:18 Age of Abundance - Scale any business type for just $730/month 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.