I bet you know this but… AI search cites sources. That puts PR (back) in the spotlight.

In this episode of Strategy Talks, Dan Nestle and Dorien break down simple moves any brand can use to earn mentions, build authority, and get linked in AI answers. If you want AI to point to you, this is your episode.

★★★★★

Dan Nestle, Founder of Inquisitive Communications, is an award-winning strategic communications executive, communications technology leader, and host of The Trending Communicator podcast. Named to PRWeek’s Dashboard 25 in both 2023 and 2024 and recognized on the Propel 100 list of the Most Influential PR Tech Leaders in the World for 2025, he is at the forefront of AI and innovation in communications.

With over two decades of corporate and agency experience, Dan brings proven expertise in corporate and brand communications, integrated marketing, content strategy, social media, and brand storytelling. His deep understanding of emerging trends like Generative AI and CommsTech enables him to bridge the gap between strategy and innovation, helping organizations adapt and thrive in a rapidly evolving landscape.

Born and raised in New Jersey, Dan spent 16 years in Japan and speaks Japanese—a reflection of his adaptability and global perspective. This curiosity and ability to connect ideas across disciplines drive his passion for empowering PR and marketing leaders to confidently embrace AI and unlock its full potential.

★★★★★

Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★ 

Resources:

Dorien on LinkedIn

Dan's Podcast: The Trending Communicator

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

So many of us are obsessed with clicks, metrics, and automation; what happens when we choose empathy instead? 

This week's guest, Samantha Kelly, built a thriving brand and loyal community by doing exactly that. She builds trust instead of chasing likes. If you’re tired of hollow engagement and ready to create real connection, this episode of Strategy Talks is your blueprint.

★★★★★

Samantha Kelly has been helping businesses get noticed since 2016. Samantha is one of the most recognised specialists in the social media space. With an engaged following of over 70k on X and 18k on LinkedIn, Samantha helps businesses stand out online and build communities around their brand. She helps executives curate a powerful personal brand presence online.

★★★★★

Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★ 

Resources:

Dorien on LinkedIn

Social Media Fest Ireland

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Imagine stepping onto campus where AI co-teaches your lectures, customizes every assignment in real time, and even runs virtual internships.

As universities race to embed generative tools into every syllabus, we must ask: are we truly preparing students for tomorrow’s workforce or unleashing new ethical challenges?

This week on Strategy Talks, we’ll uncover how higher-ed leaders are weaving AI literacy into every program to graduate professionals ready to innovate responsibly.

★★★★★

Dr. Elaine Young is Department Chair for Marketing, Media & Esports at Champlain College Online, where she oversees faculty, curriculum and assessment for undergrad and graduate programs—and, as Curriculum Innovation Lead, designs new offerings for adult learners and employer-sponsored cohorts.

A member of the Champlain community since 2000, she’s served as Assistant Dean and Program Director, launched the B.S. in Marketing (2001), minors in Activist & Digital Marketing, and the first B.S. in Game Production Management.

★★★★★

Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★ 

Resources:

Dorien on LinkedIn

Dr. Elaine Young on LinkedIn

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Influencer marketing is evolving. And Robyn Nissim is leading that evolution.

She built Ulta Beauty’s first-ever influencer program, grew Anastasia Beverly Hills to 24 million followers, and took Alo Yoga from zero to 4 million in under a year, all before founding her own consultancy, Social Proof Agency.

In this episode of Strategy Talks, Robyn reveals how to go beyond campaigns and follower counts to build culture-driven, social-first brands from the inside out.

Tune in for real talk on zero-budget creativity, internal alignment, and what not to do when building your influencer strategy in 2025.

★★★★★

Robyn Nissim began her career on the agency side of advertising, opening social handles for brands such as Michelin and Nissan. After five years in the Ad World and winning a Webby Award, she learned that she could make waves on social platforms using zero brand dollars, which led her to launch an independent freelancing business. 

During this time, Robyn built out Ulta Beauty's first-ever influencer marketing program, leading strategy and execution for their team. At the forefront of the influencer bubble, Robyn played a significant role in revolutionizing how brands connect with consumers online and leveraged influencer marketing to build trust with consumers, create content, and alleviate internal creative resources. 

From there, she went on to manage some of the largest social communities in the world in-house on the brand side, taking Anastasia of Beverly Hills to its peak (24M Followers on Instagram) and building out Alo Yoga's entire social footprint, sprouting to +4M in less than one year (opening channels Alo, Alo Men, and Alo Wellness)

After driving massive results at both brands and receiving acknowledgments from Instagram, Robyn established Social Proof Agency. S.P.A. is dedicated to empowering organizations to think social-first via corporate training on social media strategy, rollout, and execution company-wide. 

★★★★★

Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★ 

Resources:

Dorien on LinkedIn

Robyn's programs

Robyn on LinkedIn

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Authentic relationships can be your greatest business asset.

In this episode of Strategy Talks, I sit down with Jillian Vorce, master connector and founder of The Jillian Group, to explore relationship-building as a strategy, not an afterthought. 

From overlooked stakeholder ecosystems to redefining ROI through connection, Jillian shares how leaders can turn isolation into opportunity, one handshake at a time. 🤝

If you're ready to build deeper, more strategic relationships in 2025, this episode is for you.

★★★★★

Jillian Vorce is a connector, strategist, and trusted advisor with 25 years of experience helping leaders and entrepreneurs grow through the power of authentic relationships. As founder of The Jillian Group and One Handshake, she’s built a global network by focusing on connection as a business strategy, not an afterthought. Jillian works with founders, executives, and aspiring authors to turn ideas into action and isolation into opportunity.

She’s the author of 20-20 MindSight: Refocus, Reignite & Reinvent Your Life From the Inside Out and host of the One Handshake podcast.

★★★★★

Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★ 

Resources:

Dorien on LinkedIn

Jillian's 10 Vital Business Relationships

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

AI agents are already reshaping how businesses think, operate, and grow. 

In this episode of Strategy Talks we dive deep to explore how agent orchestration is redefining the future of work, leadership, and scale, with Kenneth Corrêa, author of Cognitive Organizations and Head of Strategy at 8020 Marketing.

If you’re still focused on tools, you’re already behind, and this is the strategy episode you can’t afford to miss.

★★★★★

Kenneth Corrêa is the author of Cognitive Organizations, a two-time TEDx speaker, and Head of Strategy at 8020 Marketing. He is recognized as a leading expert in emerging technology and AI, with a focus on intelligent systems design and agent orchestration. Kenneth also serves as an MBA professor at FGV, Brazil’s top business school, where he teaches innovation strategy and the future of work.

★★★★★

Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★ 

Resources:

Dorien on LinkedIn

Kenneth Corrêa's Book

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Trends and Strategy for Social Media Success in 2025

Dorien Morin-van Dam hosts Miruna from Social Insider to discuss the intersection of data-driven strategies and trending social media content. They cover how to balance fleeting trends with long-term strategy, effective use of content pillars, and the importance of understanding nuances in platform performance metrics. Miruna shares insights on the platforms she uses, the value of relatable content, and some of her favorite yet challenging trends. The conversation extends to practical execution tips, including optimizing posting times and engaging storytelling techniques, originating from Miruna's early broadcasting experience.

00:00 Introduction to Strategy Talks

01:18 Meet Miruna from Social Insider

02:39 Miruna's Content Consumption Habits

05:18 Creating Relatable Content

08:20 The Importance of Metrics

09:33 Trend Jumping vs. Trend Setting

13:31 Data-Driven Insights

23:06 Engagement and Posting Strategies

28:54 Final Thoughts and Farewell

★★★★★

Miruna is the social media manager at Socialinsider.io, where she gets to mix her love for trending content with her curiosity for data. She's been into storytelling since she was a kid, and even had her own radio show back then. Now, she uses that same energy to help brands show up online in ways that actually stick.

★★★★★

Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★ 

Resources:

Dorien on LinkedIn

A Glitch in the Metrics Newsletter by Socialinsider

Connect with Miruna on LinkedIn

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

What does a retired Top Gun pilot know about boosting B2B sales with AI? 

Turns out quite a lot. In this week's episode of Strategy Talks, Jeff Schwerdt reveals how he's using artificial intelligence to turn Google reviews into high-converting sales strategies.

Learn how reputation is revenue in 2025.

★★★★★

Jeff Schwerdt is the CEO and founder of Reviewly.ai, an AI-powered reputation management platform that helps businesses grow through automated review generation and response. A retired F-16 pilot turned SaaS entrepreneur, Jeff blends military precision with innovative sales and marketing strategies to deliver scalable, AI-driven tools for agencies and local businesses alike.

★★★★★

Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★ 

Resources:

Dorien on LinkedIn

Jeff's The Financial Freedom Challenge

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

What if AI could help your business go global overnight without losing the human touch that makes your brand unique?

This week's guest on Strategy Talks is Alexander Murauski, CEO of Alconost. We explore how smart AI-powered localization is reshaping how companies enter new markets

If you’re curious about scaling globally with both speed and precision, this conversation is for you.

★★★★★

Alexander Murauski is the CEO of Alconost, an ISO-certified localization company and official Crowdin partner that has been helping software products reach global audiences since 2004. He leads a team that combines smart technology with human expertise to deliver scalable, high-quality localization solutions tailored to a wide range of industries and budgets.

A pioneer in AI-powered localization, Alexander offers a practical view on how artificial intelligence is transforming the industry. He shares how companies can streamline workflows, reduce costs, and enter new markets faster—all while maintaining accuracy, cultural relevance, and quality through human oversight.

With deep experience in managing complex localization projects, Alexander provides insights into selecting the right tools, building efficient workflows, and creating strategies for global growth. He’s passionate about helping businesses navigate the changing landscape of localization and make informed, effective decisions in a multilingual world.

★★★★★

Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★ 

Resources:

Dorien on LinkedIn

Alconost

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg

Your smartest marketing strategist might not be a human!

In this weeks' episode, Dorien sits down with Neal Schaffer: author, educator, and Fractional CMO. Together they unpack what it really means to build an AI-first business strategy in 2025. From LinkedIn influence to creator-led growth, this conversation is your roadmap to scaling smarter, faster, and more human, with AI at your side.

★★★★★

I'm Neal Schaffer, a fractional CMO and founder of PDCA Social, dedicated to empowering businesses to grow smarter through DIY digital marketing. As an award-winning author of six influential marketing books—including Digital Threads and Maximizing LinkedIn for Business Growth—and a global keynote speaker who's presented on four continents, I deliver actionable insights that businesses can immediately put into practice. I also teach cutting-edge courses at UCLA Extension, Rutgers Business School, and Solvay Brussels School Vietnam, host the top-ranked podcast Your Digital Marketing Coach, and run the widely-read industry blog nealschaffer.com.

★★★★★

Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★ 

Resources:

Dorien on LinkedIn

Your Digital Marketing Coach Podcast by Neal Schaffer

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg