Strategy Talks

By Dorien Morin-van Dam

Welcome to Strategy Talks, the video podcast where smart marketing meets real-world results. Hosted by Dorien Morin-van Dam on LinkedIn, Facebook and YouTube, she is the Dutch strategist with the sign... more

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FAQs about Strategy Talks:

How many episodes does Strategy Talks have?

The podcast currently has 154 episodes available.

Strategy Talks episodes:

October 30, 2025 How AI Changes Customers and Why Rethinking Customer Strategy is a Smart Move
We built brands for humans. But the first judge of your next message is now an algorithm.
Are you marketing to the machine before the customer?
This week on Strategy Talks, I’m talking with THE Mark Schaefer; bestselling author and business coach, about his latest book: How AI Changes Your Customers.
Let’s find out how AI is rewiring buyer behavior, the signals algorithms actually reward, and the moves that rebuild brand trust when fast, confident answers crowd out nuance.
If you want practical strategies you can use right now, don’t miss this!
★★★★★
Mark W. Schaefer is a globally recognized author, keynote speaker, futurist, and business consultant who blogs at {grow}, one of the top five marketing blogs in the world. He teaches graduate marketing classes at Rutgers University and has written 12 best-selling books. Mark’s new book Audacious: How Humans Win in an AI Marketing World describes an essential framework for businesses to stand out and be seen in a noisy world.
His many global clients include Pfizer, Cisco, P&G, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events worldwide, including South by Southwest, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on various media channels, including CNN, The Wall Street Journal, The New York Times, and CBS News.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
MarkBot
Marketing Companion Podcast
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
...more
34min
October 23, 2025 A New Approach to Sustainable Productivity for Women and Mothers Who Lead
What if… productivity didn’t start with hustle?
Transformational trainer Sheetal Sujan joins me today, to challenge the traditional productivity playbook.
We talk practical tools, inner alignment, and how softness and stillness, can drive high-impact results.
Tune in for a conversation that blends strategy with soul
★★★★★
Sheetal Sujan is a transformational trainer, emotional intelligence facilitator, and the founder of Lybra Training, Coaching & Consulting in Suriname. With over 15 years of experience in people development, Sheetal has led powerful programs across communication, leadership, MBTI, team building, productivity, and AI for both private and public sector organizations.
Her work blends deep emotional insight with practical tools, creating spaces where individuals — especially women — feel seen, safe, and empowered to reconnect with themselves.
Known for her calm strength and intuitive teaching style, Sheetal’s sessions are both grounding and transformational.
Sheetal believes that true leadership begins with inner alignment, and that stillness, softness, and self-awareness are powerful forms of transformation.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Sheetal Sujan
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
...more
28min
October 16, 2025 You Are Doing it Wrong! How to Present Marketing Data Stakeholders Need, Not Want.
Are your marketing reports full of numbers… but short on meaning?
Do dashboards get updated weekly, but no one really uses them?
Today’s guest says: “You don’t need perfect data, you need insight you can act on.”
Dana DiTomaso is here to help us cut through the noise! She’ll share how to build reporting strategies that actually guide decisions, and rethink what metrics really matter in 2025 and beyond.
If your team is drowning in data but starving for clarity, this episode of Strategy Talks is for you.
★★★★★
Dana DiTomaso is Founder & Instructor at Analytics Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing.
Alongside the team at Kick Point, Dana teaches people and teams how to set goals and track results so that they understand what strategies and tactics bring real value. In addition to speaking at conferences about reporting and analytics, SEO, and brand building, Dana is the weekly technology columnist on CBC Edmonton AM and teaches digital analytics at the University of Alberta.
Her LinkedIn Learning courses have taught over 180,000 learners important digital marketing skills. In her spare time, she enjoys yelling at football players and collecting hobbies.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Dana's website
Dana's courses
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
...more
32min
October 09, 2025 Why Creating Strategic Agency Partnerships is One of The Smartest Business Decisions You Can Make!
What makes an agency partnership work, and what makes it fall apart?
On this episode of Strategy Talks, my guest and I sit down to explore some of the unspoken rules, partnership pitfalls, and of course, best practices of strategic agency partnerships.
If you’ve ever subcontracted a service, or thought about white-labeling your work, this one’s for you.
★★★★★
A lifelong New Jersey native, Adam Wormann spent a decade in the non-profit sector before transitioning to agency life, leading digital marketing for multiple agencies. In 2016 he founded Wormann Consulting, a boutique digital marketing agency focused on digital search and social media, helping clients directly as well as partnering agencies without a digital marketing department or just needing additional overflow support.
Adam resides in northern NJ with his wife, three kids, and mini golden-doodle. He's also an avid golfer, poker player, and supporter of Liverpool Football Club.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Wormann Consulting
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
...more
33min
October 02, 2025 How to Sell with Humor and Choose to Make Everyone Feel Good!
If selling makes you cringe, or if you’ve ever tried to 'build rapport' and accidentally made things weirder, this one’s for you. Whether you’re pitching a product or service, or just your own ideas, adding humor can be your secret advantage.
In this episode of Strategy Talks, you’ll learn how to sell without sounding salesy, how to make people laugh without losing the sale, and why humor might be the best trust-builder you’re not using yet.
This week, Chris Castanes joins us with stories, strategies, and just the right amount of sarcasm.
★★★★★
Chris Castanes started selling when he was in grade school. His first job was selling door-to-door insurance policies in rural North Carolina. In 2009 he started what eventually became Surf Financial Brokers. In 2019 he began making plans to make his company more "virtual" and covid accelerated that.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Books by Chris Castanes:
Nearly Motivated
You Are Going To Be Great at This
Website: Chris Castanes
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
...more
32min
September 25, 2025 2025 Pinterest Strategy: How Small Businesses Turn Pins into Profit
Did you know your content keeps working for you months after you post it, quietly driving traffic and growing your list, and attracting ready-to-buy customers - on Pinterest? This week's Strategy Talks guest, Trona Freeman, helps small businesses use Pinterest and SEO.
Whether you're brand new to Pinterest or ready to scale your results, this is a strategy talk you don’t want to miss.
★★★★★
Trona Freeman helps small businesses use SEO and Pinterest to grow and connect with their customers online. She has a varied background, including an MA in Art History, and a previous blogging career.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Pinterest SEO Course: Keyword Optimisation for Traffic and Leads
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
...more
30min
September 11, 2025 How to Take Your Corporate Videos from Boring to Bold and Get Noticed
Dare I say it? Corporate video is finally having its moment.
Yet… most brands are still playing it painfully safe.
In this episode of Strategy Talks, Emmy Award-winning storyteller Tony Gnau shows us how to ditch dull scripts and create video content that actually connects. Tony proves that video doesn’t have to be flashy to be powerful. It just can’t be boring.
★★★★★
Tony Gnau is the Founder and Chief Storytelling Officer at T60 Health. He’s a three-time Emmy Award winner, 18-time Telly Awards winner, and is the Amazon #1 bestselling author of "Lights, Camera, Impact."
He has created videos for Walgreens, CommonSpirit Health, Catholic Health Initiatives, United Airlines, Goose Island Beer Company, as well as NBA legend Dwyane Wade.
Finally, Tony is a former USC Trojan football player, Star Wars geek, and a devoted husband and father.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Connect with Tony Gnau
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
...more
31min
September 04, 2025 Smart PR Strategies To Deploy Today To Start Ranking in AI Search
I bet you know this but… AI search cites sources. That puts PR (back) in the spotlight.
In this episode of Strategy Talks, Dan Nestle and Dorien break down simple moves any brand can use to earn mentions, build authority, and get linked in AI answers. If you want AI to point to you, this is your episode.
★★★★★
Dan Nestle, Founder of Inquisitive Communications, is an award-winning strategic communications executive, communications technology leader, and host of The Trending Communicator podcast. Named to PRWeek’s Dashboard 25 in both 2023 and 2024 and recognized on the Propel 100 list of the Most Influential PR Tech Leaders in the World for 2025, he is at the forefront of AI and innovation in communications.
With over two decades of corporate and agency experience, Dan brings proven expertise in corporate and brand communications, integrated marketing, content strategy, social media, and brand storytelling. His deep understanding of emerging trends like Generative AI and CommsTech enables him to bridge the gap between strategy and innovation, helping organizations adapt and thrive in a rapidly evolving landscape.
Born and raised in New Jersey, Dan spent 16 years in Japan and speaks Japanese—a reflection of his adaptability and global perspective. This curiosity and ability to connect ideas across disciplines drive his passion for empowering PR and marketing leaders to confidently embrace AI and unlock its full potential.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Dan's Podcast: The Trending Communicator
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
...more
34min
August 28, 2025 How To Execute Creative and Effective Empathy-Driven Social Strategies
So many of us are obsessed with clicks, metrics, and automation; what happens when we choose empathy instead?
This week's guest, Samantha Kelly, built a thriving brand and loyal community by doing exactly that. She builds trust instead of chasing likes. If you’re tired of hollow engagement and ready to create real connection, this episode of Strategy Talks is your blueprint.
★★★★★
Samantha Kelly has been helping businesses get noticed since 2016. Samantha is one of the most recognised specialists in the social media space. With an engaged following of over 70k on X and 18k on LinkedIn, Samantha helps businesses stand out online and build communities around their brand. She helps executives curate a powerful personal brand presence online.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Social Media Fest Ireland
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
...more
31min
August 21, 2025 How Higher Education Is Handling AI Right Now; the Good, the Bad and the Ugly
Imagine stepping onto campus where AI co-teaches your lectures, customizes every assignment in real time, and even runs virtual internships.
As universities race to embed generative tools into every syllabus, we must ask: are we truly preparing students for tomorrow’s workforce or unleashing new ethical challenges?
This week on Strategy Talks, we’ll uncover how higher-ed leaders are weaving AI literacy into every program to graduate professionals ready to innovate responsibly.
★★★★★
Dr. Elaine Young is Department Chair for Marketing, Media & Esports at Champlain College Online, where she oversees faculty, curriculum and assessment for undergrad and graduate programs—and, as Curriculum Innovation Lead, designs new offerings for adult learners and employer-sponsored cohorts.
A member of the Champlain community since 2000, she’s served as Assistant Dean and Program Director, launched the B.S. in Marketing (2001), minors in Activist & Digital Marketing, and the first B.S. in Game Production Management.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Dr. Elaine Young on LinkedIn
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
...more
35min

FAQs about Strategy Talks:

How many episodes does Strategy Talks have?

The podcast currently has 154 episodes available.