Most CEOs don’t have a motivation problem — they have an alignment problem. And nothing derails alignment faster than sparkly tactics that feel productive but don’t actually move the business forward.

In this episode, Gwen Bortner and Tonya Kubo dig into the real difference between strategy and tactics, why entrepreneurs so often confuse the two, and how to avoid being seduced by the “new, shiny thing” everyone else seems to be doing. Learn how to focus on real strategy, define your constraints, and spot the signs of a non-productive, "sparkly tactic."