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By Gwen Bortner
The podcast currently has 10 episodes available.
Do you know the difference between being reliable and being accountable?
In this episode of "The Business You Really Want," hosts Gwen Bortner and Tonya Kubo break down the concept of true accountability and why it’s crucial for achieving sustainable success in business. Learn the key differences between tracking, reliability, and accountability, and how fostering a culture of non-judgmental accountability can transform your business operations and outcomes.
Here’s what you can expect in this episode:
Key Takeaways:
Ready to build a culture of true accountability in your business? Try this:
MENTIONED IN THIS EPISODE
The Everyday Effectiveness team practices true accountability internally and in partnership with their clients. If you’d like to experience the Weekly Course of Action for yourself, join the waitlist here: https://forms.gle/eqSzk6oktYdoCUaM9
If you enjoyed this episode, please subscribe and leave a review!
Also, be sure to check out Episode 10, where we discuss building a resilient business strategy that can adapt to any challenge.
Do you find yourself solving the wrong problems in your business? Or maybe solving the right problems, but in the wrong order?
In this episode of "The Business You Really Want," hosts Gwen Bortner and Tonya Kubo discuss the importance of identifying and solving the right problems in the right order. This episode dives into the common pitfalls business owners face when trying to fix issues, the difference between symptoms and root causes, and how solving problems in the wrong order can lead to wasted time, resources, and frustration.
Here’s what you can expect in this episode:
Key Takeaways:
Ready to tackle your business problems more effectively? Try this:
MENTIONED IN THE EPISODE
Gwen’s Small Business Book Club recently discussed A Beautiful Constraint by Adam Morgan and Mark Barden: https://www.amazon.com/Beautiful-Constraint-Transform-Limitations-Advantages-ebook/dp/B00QL30Q90
Wonder which experts Gwen and Tonya leaned on for the rebrand of Everyday Effectiveness and the branding of The Business You Really Want? Here are the service providers who have contributed to the project:
If you enjoyed this episode, please subscribe and leave a review!
Also, be sure to check out Episode 9, where we delve into building a resilient business model that can weather any storm.
Are you in control of your systems, or are your systems controlling you?
In this episode of "The Business You Really Want," hosts Gwen Bortner and Tonya Kubo invite you into the world of systems and how the behaviors within your business shape the results you see. Whether you're running a solo operation or managing a growing team, understanding and optimizing your systems can lead to more efficiency, less stress, and greater success.
Here’s what you can expect in this episode:
Key Takeaways:
Ready to optimize your business systems? Try this:
If you enjoyed this episode, please subscribe and leave a review!
Also, be sure to check out Episode 8, where we explore solving the right problems in the right order.
Wondering how to get the most out of your team?
In this episode of "The Business You Really Want," hosts Gwen Bortner and Tonya Kubo explore the critical role that people play in your business. Whether you're managing a small team or you're a solopreneur navigating how to leverage contractors and vendors, this episode offers insights into maximizing your human resources effectively.
Here’s what you can expect in this episode:
Key Takeaways:
Ready to build a high-performing team? Try this:
If you enjoyed this episode, please subscribe and leave a review.
Also, be sure to check out Episode 7, where we break down how to identify and optimize the behaviors that shape your business operations.
Have questions? Email Tonya at [email protected] to potentially have your question featured in a future episode.
💡GET NOTIFIED OF NEW RELEASES: www.thebusinessyoureallywant.com
💡 Subscribe to our GEARshift newsletter: pages.everydayeffectiveness.com/gearshift
__________
Connect with Gwen:
LinkedIn: www.linkedin.com/in/gwen-bortner/
Connect with Tonya:
LinkedIn: https://www.linkedin.com/in/tonyakubo/
Facebook: https://www.facebook.com/AuthorTonyaKubo
Instagram: https://instagram.com/tonyakubo
Twitter/X: https://x.com/tonyakubo
Threads: https://www.threads.net/@tonyakubo
#podcast #entrepreneurship #businessadvice
Feeling overwhelmed by financial reports? Wondering how to use numbers to truly drive your business forward?
In this episode of "The Business You Really Want," hosts Gwen Bortner and Tonya Kubo break down the often dreaded world of accounting. They tackle the myths that hold business owners back from understanding their finances and explain why knowing your numbers is crucial for sustainable success.
Here’s what you can expect in this episode:
Key Takeaways:
Ready to make sense of your numbers? Try this:
If you enjoyed this episode, please subscribe and leave a review.
Also, be sure to check out Episode 6, where we explore how to make the most of your most expensive and valuable resource - your people.
Have questions? Email Tonya at [email protected] to potentially have your question featured in a future episode.
Mentioned in this episode:
Profit First by Mike Michaelowicz - https://mikemichalowicz.com/profit-first/
Have questions? Email Tonya at [email protected] to potentially have your question featured in a future episode.
💡GET NOTIFIED OF NEW RELEASES: www.thebusinessyoureallywant.com
💡 Subscribe to our GEARshift newsletter: pages.everydayeffectiveness.com/gearshift
__________
Connect with Gwen:
LinkedIn: www.linkedin.com/in/gwen-bortner/
Connect with Tonya:
LinkedIn: https://www.linkedin.com/in/tonyakubo/
Facebook: https://www.facebook.com/AuthorTonyaKubo
Instagram: https://instagram.com/tonyakubo
Twitter/X: https://x.com/tonyakubo
Threads: https://www.threads.net/@tonyakubo
#podcast #entrepreneurship #businessadvice
Are you ready to delegate effectively without sacrificing quality?
In this episode of "The Business You Really Want," hosts Gwen Bortner and Tonya Kubo dive into the essential skill of delegation—a crucial but often misunderstood aspect of leadership. Learn what true delegation looks like and how mastering it can transform your business.
Here’s what you can expect in this episode:
Key Takeaways:
Ready to delegate like a pro? Try this:
If you enjoyed this episode, please subscribe and leave a review.
Also, be sure to check out Episode 5, where we talk about accounting and making sense of the numbers that matter most.
Have questions? Email Tonya at [email protected] to potentially have your question featured in a future episode.
Have questions? Email Tonya at [email protected] to potentially have your question featured in a future episode.
💡GET NOTIFIED OF NEW RELEASES: www.thebusinessyoureallywant.com
💡 Subscribe to our GEARshift newsletter: pages.everydayeffectiveness.com/gearshift
__________
Connect with Gwen:
LinkedIn: www.linkedin.com/in/gwen-bortner/
Connect with Tonya:
LinkedIn: https://www.linkedin.com/in/tonyakubo/
Facebook: https://www.facebook.com/AuthorTonyaKubo
Instagram: https://instagram.com/tonyakubo
Twitter/X: https://x.com/tonyakubo
Threads: https://www.threads.net/@tonyakubo
#podcast #entrepreneurship #businessadvice
Are you setting goals that actually align with your values?
Or are you chasing someone else's definition of success? In this episode, Gwen and Tonya share how to create meaningful, achievable goals that propel your business forward without burning you out.
Here’s the breakdown of this episode:
- 1:00 - Why understanding the "why" behind your goals is crucial
- 3:30 - The dangers of pursuing goals that don’t align with your true desires
- 6:00 - Shifting from a misaligned goal to one that brings fulfillment
- 10:00 - How to identify signs that your goals might not be aligned with your values
- 14:00 - The impact of misaligned goals on your business and personal well-being
- 18:00 - How to set achievable goals without compromising ambition
- 22:00 - The power of "Good/Better/Best" goals in maintaining motivation
- 27:00 - Why setting realistic growth metrics matters more than you think
- 31:00 - The worst-case scenario: What happens when you ignore misalignment
Key Takeaways:
- Understand why it's so crucial to set goals that align with your true desires and values.
- Learn how to spot the signs that your goals might be leading you in the wrong direction.
- Create balance between ambition and achievability with the "Good/Better/Best" framework.
- Recognize when it's time to reassess and adjust your goals for better alignment with your life and business.
Want to make sure your goals align with the business you really want? Try this:
- Reflect on the "why" behind each of your goals. Are they truly yours, or are they influenced by some external pressure?
- Ask yourself, really, whether or not you are on a path that will bring you fulfillment if you achieve what you say you want.
- Use the "Good/Better/Best" framework to set goals that challenge you without leaving you frazzled.
- Regularly revisit and adjust your goals as your business and life evolve.
If you enjoyed this episode, please subscribe and leave a review.
Also, be sure to check out Episode 4, where we discuss the importance of effectiveness and delegation in achieving your business goals.
Have questions? Email Tonya at [email protected] to potentially have your question featured in a future episode.
💡GET NOTIFIED OF NEW RELEASES: www.thebusinessyoureallywant.com
💡 Subscribe to our GEARshift newsletter: pages.everydayeffectiveness.com/gearshift
__________
Connect with Gwen:
LinkedIn: www.linkedin.com/in/gwen-bortner/
Connect with Tonya:
LinkedIn: https://www.linkedin.com/in/tonyakubo/
Facebook: https://www.facebook.com/AuthorTonyaKubo
Instagram: https://instagram.com/tonyakubo
Twitter/X: https://x.com/tonyakubo
Threads: https://www.threads.net/@tonyakubo
#podcast #entrepreneurship #businessadvice
In this episode of "The Business You Really Want," hosts Gwen Bortner and Tonya Kubo dive into the five key functions of business operations and how to identify the bottlenecks within each.
Here’s what you can expect in this episode:
1:00 - Understanding symptoms vs. root causes in business issues
2:29 - What really causes cash-flow problems
5:45 - Why root-cause discovery is a challenge
8:12 - Introducing to the GEARS framework
16:00 - How business functions intersect
20:58 - Why quick fixes often fail to solve the real problems
26:12 - What happens when you ignore underlying issues
Key Takeaways:
Want to shift GEARS in your business? Try this:
If you enjoyed this episode, please subscribe and leave a review.
Also be sure to check out Episode 3, where we dig deeper into setting goals that you’ll actually want to achieve.
Have questions? Email Tonya at [email protected] to potentially have your question featured in a future episode.
💡GET NOTIFIED OF NEW RELEASES: www.thebusinessyoureallywant.com
💡 Subscribe to our GEARshift newsletter: pages.everydayeffectiveness.com/gearshift
__________
Connect with Gwen:
LinkedIn: www.linkedin.com/in/gwen-bortner/
Connect with Tonya:
LinkedIn: https://www.linkedin.com/in/tonyakubo/
Facebook: https://www.facebook.com/AuthorTonyaKubo
Instagram: https://instagram.com/tonyakubo
Twitter/X: https://x.com/tonyakubo
Threads: https://www.threads.net/@tonyakubo
#podcast #entrepreneurship #businessadvice
Feeling burned out or stuck in a business that no longer brings you joy?
Ready to grow without sacrificing what matters most?
In this inaugural episode of "The Business You Really Want," hosts Gwen Bortner and Tonya Kubo tackle the emerging trend of entrepreneurs "burning down" their businesses to start over (or call it quits). Drawing from Gwen's 40 years of cross-industry experience, they offer a fresh perspective on building sustainable success without sacrificing your values or sanity.
Listen for these juicy nuggets:
Does this episode hit a little too close to home? Try this:
If you enjoyed this episode, please subscribe and leave a review.
Check out Episode 2, where Gwen and Tonya cover practical steps to assess and transform your business model.
Have questions? Email Tonya at [email protected] to potentially have your question featured in a future episode.
💡GET NOTIFIED OF NEW RELEASES: www.thebusinessyoureallywant.com
💡 Subscribe to our GEARshift newsletter: pages.everydayeffectiveness.com/gearshift
__________
Connect with Gwen:
LinkedIn: www.linkedin.com/in/gwen-bortner/
Connect with Tonya:
LinkedIn: https://www.linkedin.com/in/tonyakubo/
Facebook: https://www.facebook.com/AuthorTonyaKubo
Instagram: https://instagram.com/tonyakubo
Twitter/X: https://x.com/tonyakubo
Threads: https://www.threads.net/@tonyakubo
#podcast #entrepreneurship #businessadvice
Gwen Bortner is an operational strategist and business advisor with four decades of experience spanning more than 40 industries.
As the host of The Business You Really Want podcast, Gwen shows female entrepreneurs how to design sustainable, fulfilling businesses aligned with their values.
Each week, Gwen and co-host Tonya Kubo share practical strategies, real-life examples, and keen insights to help listeners navigate the challenges of running an impact-driven business.
Feeling burned out, stuck, or unsure about how to grow your business without sacrificing what matters most? This podcast offers the guidance and perspective needed to build the business you really want.
The podcast currently has 10 episodes available.