Your team says everything's fine, but are they really? In this episode, Gwen Bortner and Tonya Kubo dive deep into the often overlooked issue of team burnout, exploring misconceptions about capacity, subtle warning signs, and proactive steps CEOs can take to prevent it. They discuss the importance of setting boundaries, recognizing limitations as a business owner, and understanding the difference between "getting things done" and genuine productivity. Gwen and Tonya also share practical tips for measuring team capacity, addressing signs of burnout, and creating a supportive work environment. Tune in to gain valuable insights on how to build a sustainable and thriving business by taking care of your most valuable asset: your team.

Are you hesitating to hire support staff because they will not directly generate business revenue? This mindset could be the very thing holding you back from sustainable growth. In this episode, co-hosts Gwen Bortner and Tonya Kubo tackle the common misconception that every team member needs to be a revenue generator. They discuss how to achieve balance between a revenue center and a cost center, as well as the right time to hire specific roles to maintain a well-rounded team.

If your systems were in place, could you charge more and work less? In this revealing episode, we tackle a hard truth many service providers face: the market has evolved, and "good enough" isn't good enough anymore. Today's savvy clients expect exceptional, consistent service delivery - and they're willing to pay premium prices to get it.

Discover why unreliable systems aren't just an operational headache—they're actively preventing you from attracting and retaining premium clients. Learn why some service providers struggle to maintain their rates while others command premium prices with ease. We'll explore:

• The true cost of inconsistent delivery
• Why competing on price is a race to the bottom
• How better systems create higher perceived value
• The link between operational excellence and premium pricing
• Simple ways to assess your current systems

Whether you're a consultant, coach, or service provider, this episode reveals how improving your operational consistency could help you charge more while working less. Stop leaving money on the table because of inefficient systems.

The Business You Really Want helps visionary women entrepreneurs build sustainable, fulfilling businesses aligned with their values. Join hosts Gwen Bortner, a seasoned business advisor with 40+ years of cross-industry experience, and Tonya Kubo, marketing strategist and online community builder, for practical strategies and empowering insights to help you navigate the challenges of running a values-driven business.

Think your "go with the flow" approach is what makes your business special? Think again. In this eye-opening episode, Gwen Bortner and Tonya Kubo reveal why "winging it" is costing you more than you realize - in time, money, and team morale. Every business runs exactly as it was designed, even if you never consciously designed it. The good news? You don't have to sacrifice creativity or spontaneity to build a more intentional business.

Learn:

• Why flexibility without structure leads to chaos
• How to identify high-impact areas for improvement
• Where to add structure without stifling creativity
• The surprising truth about what customers really want
• Simple steps to break free from operational chaos

Ready to transform your business from reactive to intentional? This episode shows you exactly where to start. Whether you're a creative entrepreneur who fears structure or a seasoned CEO looking to scale, you'll discover how to build the systems your business needs to thrive.

The Business You Really Want is the show for visionary women entrepreneurs who are ready to build sustainable, fulfilling businesses aligned with their values.

Most entrepreneurs believe that working harder and adding more resources is the path to success. But what if that approach is actually holding you back?

In this episode, operations strategist Gwen Bortner and marketing expert Tonya Kubo unpack the critical difference between growth and scaling. They reveal why many business owners feel stuck in a cycle of overwhelm despite "doing everything right." You'll discover:

●  The telltale signs you're trapped in unsustainable growth

●  Why marketing and sales aren't the answer to scaling

●  How to transition from exhausting growth to sustainable scaling

●  The surprising truth about what really drives business expansion

●  Why simplifying operations (not adding resources) is the key to success

If you're tired of working longer hours without seeing proportional results, this episode will show you how to break free from the growth trap and create the sustainable, profitable business you really want.

New episodes are released every Tuesday. Connect with Gwen and Tonya at thebusinessyoureallywant.com.

Want to set and achieve ambitious business goals that align with your vision? In this episode, Tonya Kubo and Gwen Bortner dive deep into a proven, actionable goal-setting strategy called the "531 Strategy." Discover how to break down your long-term aspirations into manageable milestones, starting from five years out and working towards the present. Gwen shares her signature method, demonstrating how to extract goals from within you that you may not have even realized. Get ready to witness the artistry of goal setting and learn how this powerful strategy can transform your dreams into reality.

As a leader, it's easy to get caught up in the demands of your role and neglect your own well-being. But what if we told you that personal growth and self-care aren't just important for your personal life - they're essential for your success as a CEO? Join Gwen Bortner and Tonya Kubo in the final installment of ‘From Solo To CEO,’ closing out with a topic that’s often overlooked: how to balance the demands of leadership with your own personal growth and self-care. They talk about how you can thrive as both a CEO and an individual by prioritizing both. Tune in and explore how investing in yourself as a CEO leads to better decisions, stronger leadership, and a more sustainable and fulfilling career.

You can only do so much as the leader of your business. That is why one of the most powerful tools for scaling your business is delegation. In the third episode of the 'From Solo to CEO' series, Tonya Kubo and Gwen Bortner dive into the art of effective delegation and building a high-performing team. Learn how to overcome perfectionism, embrace mistakes as opportunities for improvement, and create a culture of empowerment and trust within your organization. If you feel like you’re still doing everything yourself, or you’re struggling to trust your team to get things done without you, this episode is for you. Tonya and Gwen discuss how to delegate effectively and build a high-performing team that can run without you micromanaging every detail.

Discover the essential leadership skills that every successful CEO must master in the second episode of our ‘From Solo to CEO’ series. Join Gwen Bortner and Tonya Kubo as they explore how to lead your team effectively, whether you're a small team or a large organization. Gwen shares a powerful story of a solopreneur who improved their leadership skills and saw significant business growth as a result. Get ready to learn the skills that will help you inspire, manage, and empower your team to reach new heights.

Dive into a transformative journey from solopreneur to CEO! In this exciting special miniseries, Tonya Kubo and operations expert Gwen Bortner guide you on making the transition to becoming the leader your business needs. Discover how to break free from the day-to-day grind, delegate tasks effectively, and grow your company with confidence. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with practical strategies and mindset shifts to help you step into the CEO role and lead your business to new heights. Tune in now and start your journey to becoming the CEO your business needs.