Does more revenue always mean more profit? Not necessarily! The profit paradox explains how scaling a business can sometimes reduce profitability. Join Gwen Bortner and Tonya Kubo as they dissect this counterintuitive phenomenon, where hitting that coveted seven-figure mark can actually lead to less money in your pocket. They dive deep into the hidden costs of scaling a business, from unexpected software expenses to the challenges of managing a growing team, as well as what you can to do address them. Discover why focusing on passion and smart systems, not just growth, is the true key to sustainable profitability.