StrategyCast

Keyana Corliss is director of global public relations team at Tableau Software, a leading visual analytics company. In her position, she develops messaging, outreach strategy, branding, and positioning for all external communications around company news, product launches, customer conferences, and corporate development activities like earnings and mergers and acquisitions. She helped the company went it went public in 2013, and has secured coverage in such top-tier publications as Forbes, Fortune, Fast Company, Wired, the New York Times, and the Wall Street Journal.

Listen And Learn:

• Tips on the right ways to pitch.
• The importance of honoring the separation of church and state when it comes to reporters.
• Why PR is not just a pitch factory. It’s a partnership.
• How powerful content and PR converge.
• Why not all PR is landing a great article. Sometimes you don’t want to be in the news.
• How PR can create “spikes and unicorns” in your sales traffic and inquiries.

TO LEARN MORE ABOUT TABLEAU SOFTWARE GROUP, CLICK HERE.

TO FIND KEYANA CORLISS ON LINKEDIN, CLICK HERE.

Ann Boyd is vice president of corporate communications for Cherwell Software. She describes herself as a purpose-driven person and believes in inspiring people – and companies – to do things differently in the world. Ann is a professional communicator and brand strategist, focusing on facilitating her own and others’ understanding – whether it's about an organization, a technology, a person, or an issue. She has been at the intersection of technology and change management throughout her career. Whether working in media and analyst relations for Microsoft’s server software and first eBooks, or at AOL, witnessing our society's collective adaptation to rapid technological transformation, Ann has always been fascinated by the ability of technology to advance us and push us forward.

Listen And Learn:

• Her approach to storytelling.
• How to create an “impact thread.”
• The importance of articulating your competitive differentiation in the marketplace.
• Her three-pronged approach to growing a brand.
• Why brands need to connect to something bigger than themselves.
• How your social presence can amplify your voice in the marketplace.

TO LEARN MORE ABOUT CHERWELL SOFTWARE, CLICK HERE.

TO FIND ANN BOYD ON LINKEDIN, CLICK HERE.

 David Quick is committed to helping “bulls” (business owners, CEOs, and business leaders) thrive through speaking sessions, executive coaching, organizational coaching, sales training/coaching, and team assessment, development, and hiring. He is a nationally regarded speaker, executive coach, Vistage chair, and a Culture Index Licensee. David is committed to helping “bulls” work fewer hours, be significantly more successful, build stronger professional and personal relationships, and get the "right people in the right seats."

Listen And Learn:

• How to create a “vision magnet” that will attract the employees you want.
• How to inspire a culture of “bulls.”
• His four key steps to harnessing the “power of the herd.”
• How to determine what kind of “bulls” you have in your organization.
• How to know when an employee is disengaged.
• What leaders can do to create more “bulls” in their workplace and grow their businesses.

TO LEARN MORE ABOUT HELPING BULLS THRIVE IN CHINA SHOPS CLICK HERE.

TO FIND DAVID QUICK ON LINKEDIN, CLICK HERE.

Michelle L. Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries. Now Michelle helps coaches and experts go from simply surviving to predictably SOLD OUT using the automation power of marketing funnels. Her proven approach helps online business owners stop worrying about where their next sale will come from by creating simple, proven marketing funnels that convert. She has training programs, group programs, done-with-you programs, and VIP done-for-you packages.

Listen And Learn:

• Setting the stage for a sale with your marketing funnel strategy.
• Ways to find out where your competition’s traffic is coming from.
• Why it’s crucial that your marketing funnel strategy is simple and focused.
• The big difference between features and benefits.
• The importance of remembering that you are always talking to humans that have problems that need to be solved.
• Where companies often go wrong when engaging customers. 

TO FIND MICHELLE EVANS ON LINKEDIN, CLICK HERE.

Brendan Kane is a growth strategist, speaker, and author of One Million Followers: How I Built a Massive Social Following in 30 Days. He is a digital and business strategist for Fortune 500 corporations, global brands, and celebrities. Brendan started his career in the entertainment industry managing digital divisions for two prominent movie studios. He then went on to build applications, platforms, and campaigns for celebrity clients such as Taylor Swift, Rihanna, and Katie Couric. Brendan is passionate about helping his clients leverage digital platforms to grow their brands quickly and effectively. 

Listen And Learn:

• His strategies for being heard in a marketplace where over 60 billion pieces of digital content are being shared daily.
• His secrets to growing your followers.
• How to have dynamic conversations with your customers.
• His three-step adaptive process.
• How one piece of content can be turned into 100 variations.

TO FIND BRENDAN KANE ON LINKEDIN, CLICK HERE.

Janine Davidson, Ph.D., is the president of Metropolitan State University of Denver, the state’s third-largest public university, serving more than 20,000 students in high-quality, career-oriented undergraduate and graduate academic programs. As president, she has listed her top three priorities as 1) students, 2) students, and 3) students, and has become known on campus for her relatable personality. She’s one of few university presidents who is as comfortable in board meetings as she is playing ping pong with undergraduates. Prior to joining the University, Davidson served as the 32nd undersecretary of the United States Navy, where she managed all Department of the Navy affairs including acquisition, finance, personnel, legislative affairs, research and development, and was responsible for the health and well-being of nearly 900,000 sailors, marines, civilians, and their families.

Listen And Learn:

• The unique challenges facing leaders in higher education.
• Her commitment to meeting a market need in higher education.
• How she put in place a student-focused infrastructure.
• Her approach to “inclusive leadership.”
• How leadership at a university is a hybrid between “being a mayor and being a CEO.”

TO LEARN MORE ABOUT METROPOLITAN STATE UNIVERSITY OF DENVERCLICK HERE.

TO FIND DR. JANINE DAVIDSON ON LINKEDIN, CLICK HERE.

Rob Shallenberger, CEO of Becoming Your Best Global Leadership, is one of the world’s leading authorities on leadership and execution. He has trained and coached hundreds of companies around the world, including many Fortune 500 organizations. He served as an F-16 fighter pilot in the Air Force for 11 years and was an Advance Agent for Air Force One. He is co-author, along with his father, of The Transformation Challenge, and works with clients to help them discover how to make communication easier and clearer, live in greater peace and balance, manage time effectively, more persuasively lead others with an inspiring vision, and to embrace change—not fear it. 

Listen And Learn:

• The 12 Principles of Highly Effective Leaders.
• Insights into how companies can create cultures by design not default.
• The pre-week planning process that is instrumental in creating productive and engaged teams.
• His recommendations for creating a powerful company vision, including that it “should not be dictated from the top.”
• How truly effective leaders help their teams understand and manage the process of executing a plan.

TO LEARN MORE ABOUT BECOMING YOUR BEST GLOBAL LEADERSHIP CLICK HERE.

TO FIND ROB SHALLENBERGER ON LINKEDIN, CLICK HERE.

 Rick Miller is an unconventional turnaround specialist, sought-after speaker, servant leader, and an expert in driving sustainable growth. For over 30 years he served as a successful senior executive in roles including president and CEO in Fortune 10, Fortune 30, nonprofit, and startup companies, including AT&T Global Services and Lucent Technologies. Throughout his career, he has been recruited from the outside to turn around poor performance in difficult times. His new book, Be Chief: It's a Choice, Not a Title, helps leaders at all levels achieve their true potential.

Listen And Learn:

• The five words he uses to define leadership: clarity, influence, energy, confidence, and impact.
• How bringing decision making to the lowest point in the organization increases the quality of that decision-making.
• How to build your own power compass consistent with your values and your choices.
• Why he always starts with “who” first.
• The courage of vulnerability.

TO FIND RICK MILLER ON LINKEDIN, CLICK HERE.

Nag-Bushan Odekar, vice president and head of marketing/individual markets for Great-West Financial, is a marketing executive with superior analytical/problem-solving skills, creativity, strategic agility, and entrepreneurial drive. He began his financial services career at Fidelity Investments in 1999. Nag also has prior experience as the co-founder and CMO at ForeverCar.com, an online retailer that enables consumers to purchase and finance automobile warranties. Prior to ForeverCar, Nag was vice president of consumer marketing at Aviva (now Athene), a leader in indexed life and annuities, where he led the company’s innovation pipeline and brand strategy.

Listen And Learn: 

• How connecting to a brand means offering a solution.
• Why statistics might be interesting, but they don’t necessarily mean that they will change buyer behavior.
• How to know the difference between objectives, strategies, planning, and tactics.
• How to create your brand’s narrative.
• The importance of creating emotional connections.

TO LEARN MORE ABOUT GREAT-WEST FINANCIAL CLICK HERE.

TO FIND NAG ODEKAR ON LINKEDIN, CLICK HERE. 

AJ Wilcox is a long-time digital marketer who fell in love with the LinkedIn Ads platform back in 2011. Since then, he's scaled and managed among the world's most sophisticated accounts worldwide. In 2014, he founded B2Linked.com which specializes in LinkedIn Ads training, consulting, and account management. He is globally recognized as one of the top LinkedIn Ads experts, and he speaks with, trains, presents, and manages advertising campaigns for executives and teams around the world. To date, he and his team have managed >200 LinkedIn Ads accounts, spent a cumulative $110M+ on the platform, and have managed four of LinkedIn's top 10 accounts.

Listen And Learn:

• The big difference between organic and paid LinkedIn-only marketing.
• His Best Practices for LinkedIn advertising.
• How to bring your AMO to your social marketing.
• Why he recommends focusing on “matched audiences.”
• How to become an influencer on the platform.
• Why the currency of the Internet is a comment.

TO LEARN MORE ABOUT B2LINKED.COM, CLICK HERE.

TO FIND AJ WILCOX ON LINKEDIN, CLICK HERE.