Stream Detroit

Social media gurus Kinetic Social join the gents in the studio for a glimpse into the new world of social media inter-connectivity.

Show notes:

00:01:06:18 Tell us about Kinetic Social?

00:03:10:00 - Spectrum social impact

00:05:10:24 What happens on the social side?

00:04:26:09 - Targeting specifics in Social Media

00:06:29:21 - Every Social Media platform is different

00:07:48:25 Pinterest

00:09:33:29 There is still a lot of knowledge and education necessary in this space

00:12:38:18 Nature of Walled Gardens

00:16:17:27 - The Grünt

00:15:06:23 - How are people consuming content these days?

00:19:43:18 - Taking the plunge, what's the target?

00:19:06:10 - Focus on retail and CPG

00:17:40:09 - Jack of all trades, master of none?

00:21:09:28 - What is the play for the automotive category?

00:24:50:29 - Diversifying, innovating...

00:26:35:27 - Outbound platform vs research experiment

00:22:57:28 - Origins

00:36:57:20 - Capturing consumers in 'that' moment

00:28:34:19 - Verticality????

00:34:22:25 - Boosting organically

00:29:37:21 - Platform specific guidance

00:31:56:15 - Creative refreshes

00:38:01:08 - Association with the content

00:33:17:15 - Engage by audience

00:35:17:16 - Discovery vs connectivity

00:39:46:09 - differences between platforms

00:42:30:19 - What's next for Kinetic?

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