Live streaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and authentic ways that other social media formats cannot. 

Our host, Kristen Jones, sits down with the "King of streaming" in The Bahamas, Kristen Johnson of Streamco Media, for a discussion on the business of streaming, and how brands are now using it for human-to-human connections, and allowing more users to participate in brand storytelling in ways that enrich the customer experience.

Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242
You can also subscribe to our YouTube Channel: The Calabash Group