There is something in all of us that makes us capable of achieving great things. Something that drives progress and motivates us towards success.

This is not some massive secret or hidden strategy. The key to success is right there for anyone to find. 

In this episode, your host, Kristen Jones shares her tips, the steps  you need to take to get the success you want.

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More and more people are working full-time jobs while also working a side hustle.

You might take up a side hustle for a number of reasons. Choosing a side hustle comes down to three things: your skills, passions, and time.

Our host, Kristen Jones, shares her tips  on what it takes to start a side hustle.

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It's no secret that most social platforms operate on a pay-to-play model for brands. But there are still many ways to improve your organic reach. 

Your host, Kristen Jones shares some tips on things you can do on social media to boost your organic reach. However, with the right content strategy and proper targeting techniques, any business can properly reach its desired audience, pique their interest, and hold their attention.

Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242

Fraud and negligent misrepresentation are becoming increasingly common in many industries.

Why is it a thing? 

Your host, Kristen Jones, and a returned guest to the podcast, Dawn Foster of D Foster Marketing are getting down to the nitty gritty of the matter.

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Many small businesses started as a hobby or side business use cash basis accounting.

Starting a business often requires entrepreneurs to understand and complete a variety of business functions. An important business function when starting a small business is accounting. Although many entrepreneurs may be fearful of dredging through endless stacks of financial documents, accounting often provides entrepreneurs with the clearest picture of their business’ success.

Parker Stevenson of Evolved Finance chats with your host, Kristen Jones, on how online entrepreneurs can keep their finances organised so that they can be profitable.

PARKER'S FREEBIE:
https://evolvedfinance.com/webinar/

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Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. 

In this episode, your host, Kristen Jones, chats with Dawn Foster of D. Foster Marketing about EVERYTHING BRANDING, and what you need to do to set yourself apart from the competition and what sparks a connection with your audience.

Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242

It’s impossible to evade criticism nowadays.

 There are simply too many review sites for you to keep anything quiet.  I remember when word-of-mouth recommendations meant so much more before pre-social media days.

Now one harsh comment can spread around the globe instantly.

In today's episode, your host, Kristen Jones, address the social media trolls who do not know what to say, and she shares some tips on when and how to respond to those negative comments.

Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242

The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference.

In this episode, your host, Kristen Jones chats with Heather Tulloch of Image Creative BHX, a digital marketing agency, based in the UK to break down search engine optimization.

Getting excited yet? You should be! Search engine marketing is a fascinating field and can be lots of fun! If you get confused, don't give up, reach out to Heather.

Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242

Everyone should have a book that they would recommend as required reading.

My book is “The Four Agreements” by Don Miguel Ruiz. 

Although, published in 1997, Ruiz's "The Four Agreements",  serves as a practical guide to personal freedom. 

There are four specific agreements that, once followed, allow us to obtain personal freedom from beliefs we make with ourselves. These agreements can resonate with anyone reading this book, but I’d like to think it would hit home for entrepreneurs  and provide a little extra insight into how to run a  business.

Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242

Marketers of all types understand how tough it can be to properly measure success and failures.

We all want to look good in front of our bosses, coworkers and clients, right? content?

Vanity metrics are things like page views, number of followers, or the number of downloads of your free book. They make you feel good, but they don’t actually add anything to your bottom line.

In this episode, host Kristen Jones, shares some tips on how to get heard above all the noise out there.

Are we Insta buddies? Find Us @thecalabashgroup and @thecreativemindproject242